jane iredale

M16 in other brands

Beyond Matte Liquid Foundation · Liquid and cream

Depth

Lighter than 11% of the shades in our data

Undertone

Listed as cool from its retail listing

Swatch

Reads cooler than most shades this deep #905742

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Cover FX P120 in Pressed Mineral Foundation (likely close). In all, 83 ranges have a likely-close shade and 94 brands have one worth trying.

Closest shade in each brand

The 40 closest of 94 brands. The other 54 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Cover FX

   P120 · Pressed Mineral Foundation

   Likely close Swatch reads about the same · listed neutral

2. Morphe

   Hint of Truffle · Morphe 2 Hint Hint Skin Tint

   Likely close Swatch reads about the same · listed neutral-warm

3. Bobbi Brown

   Cool Walnut · Skin Long-Wear Weightless Foundation SPF 15

   Likely close Swatch reads about the same · listed cool

4. Maybelline

   370 Deep Bronze · Fit Me Matte + Poreless Liquid Foundation

   Likely close Swatch reads about the same

5. Clinique

   WN 125 Mahogany · Even Better Refresh Hydrating and Repairing Foundation

   Likely close Swatch reads about the same · listed neutral-warm

6. Estée Lauder

   6W1 Sandalwood · Futurist Hydra Rescue Moisturizing Makeup SPF 45

   Likely close Swatch reads about the same · listed warm

7. J.Cat Beauty

   Espresso · Aquasurance Compact Foundation

   Likely close Swatch reads about the same

8. UOMA Beauty

   T1N Black Pearl · Say What?! Foundation

   Likely close Swatch reads warmer · listed neutral

9. Rare Beauty

   490C · Liquid Touch Weightless Foundation

   Likely close Swatch reads about the same · listed neutral

10. bareMinerals

    29 Neutral Deep · Matte Loose Powder Mineral Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

11. Haus Labs

    450 Medium Deep · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed cool

12. Givenchy

    W430 · Teint Couture City Balm Radiant Perfecting Skin Tint SPF 25

    Likely close Swatch reads about the same · listed warm

13. Gucci

    510C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads warmer · listed cool

14. NARS

    Manaus · Soft Matte Complete Foundation

    Likely close Swatch reads about the same · listed cool

15. Makeup Revolution

    F14 · Conceal & Hydrate Foundation

    Likely close Swatch reads about the same · listed neutral

16. Juice Beauty

    29 Deep · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads warmer · listed warm

17. Il Makiage

    212-66210 210 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads warmer · listed warm

18. Yves Saint Laurent

    B90 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed warm

19. ColourPop

    213C Deep Dark · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed cool

20. KVD Vegan Beauty

    74 Deep W · Lock-It Foundation

    Likely close Swatch reads warmer · listed warm

21. Pretty Vulgar

    Darling At Dusk · Bird's Nest Blurring Beauty Mousse CC Cream

    Likely close Swatch reads about the same

22. PÜR

    DN5 Cinnamon · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads warmer · listed warm

23. Exa

    140 Nya · High Fidelity Foundation

    Likely close Swatch reads warmer · listed warm

24. Au Naturale

    Cali · Zero Gravity C2P Foundation

    Likely close Swatch reads cooler · listed warm

25. e.l.f. Cosmetics

    Chocolate · Flawless Finish Foundation

    Likely close Swatch reads about the same · listed warm

26. Dior

    070 Dark Brown · Diorskin Forever Undercover Foundation

    Likely close Swatch reads about the same · listed neutral

27. Too Faced

    Chestnut · Born This Way Undetectable Medium-to-Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

28. Ulta Beauty

    Dark Neutral · Moisturizing Foundation Stick

    Likely close Swatch reads about the same · listed neutral

29. It Cosmetics

    59 Deep Cool · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads warmer · listed cool

30. rms beauty

    111 · "Un" Cover-Up Cream Foundation

    Likely close Swatch reads about the same

31. CoverGirl

    1 Deep Cool · Full Spectrum Matte Ambition All Day Foundation

    Likely close Swatch reads cooler · listed cool

32. Benefit Cosmetics

    Shade 12 Dark Warm · Hello Happy Flawless Brightening Foundation SPF 15

    Likely close Swatch reads deeper · listed warm

33. Urban Decay

    90NN · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads about the same · listed neutral

34. Shiseido

    550 · Synchro Skin Self-Refreshing Foundation SPF 30

    Likely close Swatch reads lighter and cooler · listed neutral

35. Laura Mercier

    Espresso · Flawless Fusion Ultra-Longwear Foundation

    Likely close Swatch reads warmer · listed neutral

36. ILIA

    17 Miho · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads deeper · listed warm

37. Dermablend

    75W Golden Brown · Cover Creme Full Coverage Foundation

    Likely close Swatch reads warmer · listed warm

38. Fenty Beauty

    440 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads warmer · listed warm

39. Hourglass

    Warm Almond · Vanish Seamless Finish Foundation Stick

    Likely close Swatch reads warmer · listed warm

40. Milk Makeup

    Mocha · Blur Liquid Matte Foundation

    Likely close Swatch reads cooler · listed neutral

Closest shade in the other 54 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 900 Cappuccino
• Anastasia Beverly Hills 430W
• Armani Beauty 14
• Beauty Bakerie 309 Warm
• beautyblender 4.35 Warm
• Becca Cosmetics 5W2 Maple
• Bite Beauty D180
• Black Up 12 HC
• BLK/OPL Warm Almond
• boscia La Jolla
• Burt's Bees Rich Brown
• Catrice 080 Neutral Pecan
• Charlotte Tilbury 14 COOL
• Dose Of Colors 130 Dark
• Elcie Cosmetics Golden Tan
• Essence 230 Cool Chestnut
• florence by mills D180
• Huda Beauty 530R Coffee Bean
• jane iredale Cocoa
• Josie Maran RG85 Unstoppable
• Juvia's Place 300 Gabon
• Kevyn Aucoin 16 Deep EF
• KIKO Milano Cocoa
• Kosas 9.5 Tone
• L.A. Girl Rich Cocoa
• L'Oréal 113 Brown Suede
• La Mer 420 Terra
• Lancôme 13C
• Lawless Heat
• Lorac 23
• MAC NW43
• Make Up For Ever R530
• Marc Jacobs Beauty 86 Cocoa Deep
• Milani Walnut
• Natasha Denona 96NR
• Nudestix 10 Nude
• NYX Professional Makeup Cappuccino
• Ofra Cosmetics 8.5
• Origins 720
• Pacifica 04CD Cool Deep
• Pat McGrath Labs 32 Deep
• Perricone MD Rich
• Physicians Formula DpC1
• Revlon 420 Mahogany
• Sephora Collection 15 Mahogany
• Smashbox 4.35
• Smith & Cult 460 Warm
• surratt beauty 15 Surreal Skin
• Tarte 57N rich neutral
• The Ordinary 3.2 R
• Tom Ford 12.5 Walnut
• VDL A07 Cool Rich Brown
• Wet n Wild Mahogany
• ZOEVA 400C Spirited

Filter every range in the shade finder

Next to it in Beyond Matte Liquid Foundation

• M15 (lighter)
• M17 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.