jane iredale

M17 in other brands

Beyond Matte Liquid Foundation · Liquid and cream

Depth

Lighter than 7% of the shades in our data

Undertone

Listed as cool from its retail listing

Swatch

Reads cooler than most shades this deep #794d3f

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is bareMinerals 11.5 Mahogany in COMPLEXION RESCUE Hydrating Foundation Stick with Mineral SPF 25 (likely close). In all, 70 ranges have a likely-close shade and 94 brands have one worth trying.

Closest shade in each brand

The 40 closest of 94 brands. The other 54 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. bareMinerals

   11.5 Mahogany · COMPLEXION RESCUE Hydrating Foundation Stick with Mineral SPF 25

   Likely close Swatch reads warmer · listed neutral-warm

2. Milani

   Caramel Brown · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

   Likely close Swatch reads about the same

3. Milk Makeup

   Espresso · Blur Liquid Matte Foundation

   Likely close Swatch reads about the same · listed neutral-cool

4. Make Up For Ever

   R540 · Reboot Active Care Revitalizing Foundation

   Likely close Swatch reads about the same · listed warm

5. Hourglass

   Walnut · Vanish Seamless Finish Foundation Stick

   Likely close Swatch reads about the same · listed warm

6. Yves Saint Laurent

   B95 · All Hours Longwear Natural Matte Foundation

   Likely close Swatch reads about the same · listed neutral

7. KVD Vegan Beauty

   225 Rich Deep · Lock-It Powder Foundation Refills

   Likely close Swatch reads about the same

8. Exa

   150 Dequan · High Fidelity Foundation

   Likely close Swatch reads warmer · listed neutral-warm

9. NARS

   Iguacu · Soft Matte Complete Foundation

   Likely close Swatch reads warmer · listed neutral

10. Laura Mercier

    Espresso · Flawless Lumière Radiance-Perfecting Foundation

    Likely close Swatch reads warmer · listed neutral

11. Armani Beauty

    15 · Power Fabric Longwear High Cover Foundation SPF 25

    Likely close Swatch reads cooler · listed neutral

12. Bobbi Brown

    Cool Walnut · Skin Foundation Stick

    Likely close Swatch reads about the same · listed cool

13. It Cosmetics

    58 Deep Neutral · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads warmer · listed neutral

14. ILIA

    17 Miho · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads about the same · listed warm

15. Benefit Cosmetics

    Shade 12 Dark Warm · Hello Happy Flawless Brightening Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

16. Fenty Beauty

    495 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads warmer · listed cool

17. e.l.f. Cosmetics

    Spice · Flawless Finish Foundation

    Likely close Swatch reads warmer · listed cool

18. J.Cat Beauty

    Autumn Spice · Aquasurance Compact Foundation

    Likely close Swatch reads about the same

19. Clinique

    CN 127 Truffle · Beyond Perfecting Foundation + Concealer

    Likely close Swatch reads warmer · listed neutral-cool

20. Au Naturale

    Punaluu · Zero Gravity C2P Foundation

    Likely close Swatch reads about the same · listed warm

21. Tom Ford

    13.0 Espresso · Traceless Soft Matte Foundation

    Likely close Swatch reads warmer · listed cool

22. PÜR

    DPG1 Mocha · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Likely close Swatch reads lighter · listed warm

23. ColourPop

    210C Deep Dark · Pretty Fresh Foundation

    Likely close Swatch reads cooler · listed cool

24. Estée Lauder

    7W2 Rich Spice · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads about the same · listed neutral

25. Smashbox

    4.4 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

    Likely close Swatch reads warmer · listed cool

26. NYX Professional Makeup

    Deep Rich · Total Control Pro Drop Foundation

    Likely close Swatch reads warmer

27. Too Faced

    Ganache · Born This Way Pressed Powder Foundation

    Likely close Swatch reads about the same · listed neutral

28. Kosas

    10 Tone · Tinted Face Oil Foundation

    Likely close Swatch reads deeper · listed cool

29. Cover FX

    N110 · Power Play Foundation

    Likely close Swatch reads lighter · listed neutral

30. Gucci

    540C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed cool

31. Tarte

    56G Rich Golden · Amazonian Clay Full Coverage Foundation SPF 15

    Likely close Swatch reads deeper and warmer · listed warm

32. Makeup Revolution

    F14.7 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads warmer

33. Dior

    080 Ebony · Diorskin Forever Undercover Foundation

    Likely close Swatch reads warmer · listed neutral

34. Morphe

    F4.100 Warm · Fluidity Full-Coverage Foundation

    Likely close Swatch reads warmer · listed warm

35. Maybelline

    375 Java · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads much warmer

36. Rare Beauty

    540C · Liquid Touch Weightless Foundation

    Likely close Swatch reads deeper · listed cool

37. Urban Decay

    12.0 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads warmer · listed warm

38. Marc Jacobs Beauty

    86 Cocoa Deep · Re(marc)able Full Cover Foundation Concentrate

    Likely close Swatch reads warmer · listed cool

39. Il Makiage

    212-66230 230 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads much warmer · listed warm

40. Pretty Vulgar

    Darling At Dusk · Bird's Nest Blurring Beauty Mousse CC Cream

    Likely close Swatch reads lighter

Closest shade in the other 54 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 900 Cappuccino
• Anastasia Beverly Hills Mink
• Beauty Bakerie 307 Cool Neutral
• beautyblender 4.55 Cool
• Becca Cosmetics 6W1 Clove
• Bite Beauty D185
• Black Up 12 HC
• BLK/OPL Carob
• boscia La Jolla
• Burt's Bees Deep Maple
• Catrice 085 Chestnut Beige
• Charlotte Tilbury 14 NEUTRAL
• CoverGirl 2 Deep Neutral
• Dermablend 80N Cinnamon
• Dose Of Colors 131 Dark
• Elcie Cosmetics Warm Beige
• Essence 270 Warm Amber
• florence by mills D200
• Flower Beauty D3 Mocha
• Givenchy W430
• Haus Labs 510 Deep
• Huda Beauty 530R Coffee Bean
• Josie Maran RG85 Unstoppable
• Jouer Cosmetics Truffle
• Juice Beauty 29 Deep
• Juvia's Place 210 Togo
• Kevyn Aucoin 16 Deep EF
• KIKO Milano Cocoa
• L.A. Girl Rich Cocoa
• L'Oréal Nut Brown/Cocoa
• La Mer 420 Terra
• Lancôme 550 Suede C
• Lawless Nocturnal
• Lorac 24
• MAC NW44
• Natasha Denona RN9 - Deep Rosy Neutral
• Nudestix 10 Nude
• Ofra Cosmetics 10
• Origins 730
• Pacifica 01CD Cool Deep
• Pat McGrath Labs 33 Deep
• Perricone MD Rich
• Physicians Formula DpW2
• Revlon 420 Mahogany
• rms beauty 111
• Sephora Collection 39
• Shiseido 560
• Smith & Cult 470 Cool
• surratt beauty 15 Surreal Skin
• The Ordinary 3.3 N
• Ulta Beauty Dark Cool
• UOMA Beauty T2W Black Pearl
• Wet n Wild Mahogany
• ZOEVA 410W Strong

Filter every range in the shade finder

Next to it in Beyond Matte Liquid Foundation

• M16 (lighter)
• M18 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.