Gucci

540C in other brands

Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation · Liquid and cream

Depth

Lighter than 5% of the shades in our data

Undertone

Listed as cool from its retail listing

Swatch

Reads cooler than most shades this deep #774432

Data

Retailer swatch, January 2021 (how we collect it)

This shade is deeper than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is Armani Beauty 17 in Neo Nude Foundation (likely close). In all, 81 ranges have a likely-close shade and 88 brands have one worth trying.

Closest shade in each brand

The 40 closest of 88 brands. The other 48 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Armani Beauty

   17 · Neo Nude Foundation

   Likely close Swatch reads about the same · listed neutral

2. Morphe

   F4.100 Warm · Fluidity Full-Coverage Foundation

   Likely close Swatch reads about the same · listed warm

3. e.l.f. Cosmetics

   Mocha · Flawless Finish Foundation

   Likely close Swatch reads about the same · listed cool

4. Fenty Beauty

   460 · Pro Filt'r Soft Matte Powder Foundation

   Likely close Swatch reads about the same · listed cool

5. J.Cat Beauty

   Autumn Spice · Aquasurance Compact Foundation

   Likely close Swatch reads about the same

6. NARS

   Namibia · Soft Matte Complete Foundation

   Likely close Swatch reads about the same · listed cool

7. Tarte

   57S Rich Sand · Amazonian Clay Full Coverage Foundation SPF 15

   Likely close Swatch reads about the same · listed warm

8. Rare Beauty

   540C · Liquid Touch Weightless Foundation

   Likely close Swatch reads cooler · listed cool

9. Urban Decay

   12.0 · All Nighter Liquid Full Coverage Foundation

   Likely close Swatch reads warmer · listed warm

10. Ulta Beauty

    Dark Neutral · Velvet Matte Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

11. PÜR

    DPN2 Chestnut · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads warmer · listed neutral

12. Laura Mercier

    Espresso · Flawless Lumière Radiance-Perfecting Foundation

    Likely close Swatch reads about the same · listed neutral

13. Becca Cosmetics

    6W2 Truffle · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

14. Marc Jacobs Beauty

    86 Cocoa Deep · Re(marc)able Full Cover Foundation Concentrate

    Likely close Swatch reads about the same · listed cool

15. Estée Lauder

    7W2 Rich Spice · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads cooler · listed neutral

16. Yves Saint Laurent

    B95 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed neutral

17. Make Up For Ever

    R550 · Reboot Active Care Revitalizing Foundation

    Likely close Swatch reads about the same · listed cool

18. Juvia's Place

    210 Togo · I Am Magic Foundation

    Likely close Swatch reads about the same · listed olive

19. Hourglass

    No. 8 Walnut · Veil Fluid Makeup

    Likely close Swatch reads about the same · listed neutral

20. MAC

    NW48 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads warmer · listed cool

21. Il Makiage

    212-66220 220 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads warmer · listed neutral

22. Natasha Denona

    RN9 - Deep Rosy Neutral · Hy-Glam Serum Foundation

    Likely close Swatch reads warmer · listed neutral-cool

23. bareMinerals

    11 Cedar · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

    Likely close Swatch reads warmer · listed cool

24. Dermablend

    80N Cinnamon · Smooth Liquid Camo Foundation

    Likely close Swatch reads warmer · listed neutral-cool

25. Smashbox

    4.35 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads about the same · listed cool

26. NYX Professional Makeup

    Deep Rich · Total Control Pro Drop Foundation

    Likely close Swatch reads warmer

27. Dose Of Colors

    131 Dark · Meet Your Hue Foundation

    Likely close Swatch reads warmer · listed neutral-cool

28. jane iredale

    M18 · Beyond Matte Liquid Foundation

    Likely close Swatch reads cooler · listed neutral

29. KVD Vegan Beauty

    230 Rich Deep · Lock-It Powder Foundation Refills

    Likely close Swatch reads lighter

30. UOMA Beauty

    T2N Black Pearl · Say What?! Foundation

    Likely close Swatch reads warmer · listed neutral

31. Charlotte Tilbury

    14 NEUTRAL · Airbrush Flawless Foundation

    Likely close Swatch reads warmer · listed neutral

32. Haus Labs

    510 Deep · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads warmer · listed cool

33. Smith & Cult

    470 Cool · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed cool

34. Milani

    Caramel Brown · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Likely close Swatch reads lighter

35. It Cosmetics

    58 Deep Neutral · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads lighter · listed neutral

36. Au Naturale

    Goa · Zero Gravity C2P Foundation

    Likely close Swatch reads cooler · listed warm

37. Kosas

    10 Tone · Tinted Face Oil Foundation

    Likely close Swatch reads about the same · listed cool

38. Dior

    080 Ebony · Diorskin Forever Undercover Foundation

    Likely close Swatch reads lighter · listed neutral

39. Too Faced

    Truffle · Born This Way Matte 24 Hour Foundation

    Likely close Swatch reads deeper · listed warm

40. Clinique

    CN 127 Truffle · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Likely close Swatch reads warmer

Closest shade in the other 48 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 900 Cappuccino
• Anastasia Beverly Hills 490W
• Beauty Bakerie 307 Cool Neutral
• beautyblender 4.55 Cool
• Benefit Cosmetics Shade 12 Dark Warm
• Bite Beauty D185
• BLK/OPL Carob
• Bobbi Brown 10.25 Cool Espresso
• boscia La Jolla
• Burt's Bees Deep Maple
• Catrice 085 Chestnut Beige
• ColourPop 213C Deep Dark
• Cover FX N120
• CoverGirl 2 Deep Neutral
• Elcie Cosmetics Chestnut
• Essence 270 Warm Amber
• Exa 150 Dequan
• florence by mills D200
• Flower Beauty D3 Mocha
• Givenchy W430
• Huda Beauty 530R Coffee Bean
• ILIA 17 Miho
• Juice Beauty 29 Deep
• KIKO Milano Cocoa
• L.A. Girl Rich Cocoa
• L'Oréal Nut Brown/Cocoa
• La Mer 420 Terra
• Lancôme 555 Suede C
• Lorac 24
• Makeup Revolution F14.7
• Maybelline 375 Java
• Milk Makeup Espresso
• Nudestix 10 Nude
• Ofra Cosmetics 10
• Pacifica 01CD Cool Deep
• Pat McGrath Labs 33 Deep
• Perricone MD Rich
• Physicians Formula DpW2
• Pretty Vulgar Darling At Dusk
• Revlon 420 Mahogany
• rms beauty 111
• Sephora Collection 65 Deep Dark Ebony
• Shiseido 560
• surratt beauty 15 Surreal Skin
• The Ordinary 3.3 N
• Tom Ford 13.0 Espresso
• Wet n Wild Mahogany
• ZOEVA 410W Strong

Filter every range in the shade finder

Next to it in Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

• 530N (lighter)
• 550O (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.