Foundation Shades

ZOEVA

410W Strong in other brands

Authentik Skin Natural Luminous Foundation · Liquid and cream

Depth
Lighter than 3% of the shades in our data
Undertone
Listed as warm from its retail listing
Swatch
Reads in between warm and cool #76301b
Data
Retailer swatch, January 2021 (how we collect it)

This shade is deeper than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is Kosas Rich Deep Cool 420 in Revealer Skin-Improving Foundation SPF 25 (likely close). In all, 11 ranges have a likely-close shade and 61 brands have one worth trying.

Closest shade in each brand

The 40 closest of 61 brands. The other 21 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Kosas

    Rich Deep Cool 420 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed cool

  2. Tarte

    Rich Honey · Clay Stick Foundation

    Likely close Swatch reads cooler · listed warm

  3. Ulta Beauty

    Deep Cool · Youthful Glow Foundation Serum Drops

    Likely close Swatch reads about the same · listed cool

  4. Too Faced

    Sable · Born This Way Matte 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

  5. Haus Labs

    520 Deep · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  6. Juvia's Place

    140 Angola · I Am Magic Foundation

    Likely close Swatch reads about the same · listed olive

  7. NARS

    D8 Ambato · Light Reflecting Advanced Skincare Foundation

    Likely close Swatch reads about the same · listed neutral

  8. Makeup Revolution

    F16.5 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed olive

  9. L'Oréal

    C9.5, Deep · True Match Super-Blendable Foundation

    Likely close Swatch reads warmer

  10. Becca Cosmetics

    5C1 Walnut · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads warmer · listed cool

  11. Fenty Beauty

    24 · Eaze Drop Lightweight Blurring Skin Tint

    Worth sampling Swatch reads warmer

  12. Smith & Cult

    490 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

    Worth sampling Swatch reads about the same · listed neutral

  13. Lancôme

    550 Suede · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Worth sampling Swatch reads lighter and warmer

  14. Smashbox

    4.35 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Worth sampling Swatch reads lighter · listed cool

  15. Morphe

    F5.20 Warm · Fluidity Full-Coverage Foundation

    Worth sampling Swatch reads warmer · listed warm

  16. beautyblender

    4.55 Cool · Bounce Liquid Whip Long Wear Foundation

    Worth sampling Swatch reads warmer · listed cool

  17. Pacifica

    01CD Cool Deep · Alight Clean Foundation

    Worth sampling Swatch reads lighter and warmer · listed cool

  18. Make Up For Ever

    R550 · Reboot Active Care Revitalizing Foundation

    Worth sampling Swatch reads about the same · listed cool

  19. e.l.f. Cosmetics

    60 Rich Cool · Soft Glam Satin Foundation

    Worth sampling Swatch reads warmer · listed cool

  20. It Cosmetics

    Deep · Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

    Worth sampling Swatch reads lighter · listed neutral

  21. KVD Vegan Beauty

    79 Deep N · Lock-It Foundation

    Worth sampling Swatch reads warmer · listed neutral

  22. Charlotte Tilbury

    14 NEUTRAL · Airbrush Flawless Foundation

    Worth sampling Swatch reads lighter and warmer · listed neutral

  23. Natasha Denona

    RN9 - Deep Rosy Neutral · Hy-Glam Serum Foundation

    Worth sampling Swatch reads lighter and warmer · listed neutral-cool

  24. PÜR

    DPN4 Coffee · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Worth sampling Swatch reads about the same · listed neutral

  25. La Mer

    410 Espresso · The Soft Fluid Long Wear Foundation SPF 20

    Worth sampling Swatch reads deeper and warmer · listed cool

  26. Gucci

    530N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Worth sampling Swatch reads lighter · listed neutral

  27. Il Makiage

    212-66225 225 · Woke Up Like This Flawless Base Foundation

    Worth sampling Swatch reads lighter and warmer · listed cool

  28. Rare Beauty

    540C · Liquid Touch Weightless Foundation

    Worth sampling Swatch reads lighter · listed cool

  29. MAC

    NW60 · Studio Fix Soft Matte Foundation Stick

    Worth sampling Swatch reads about the same · listed cool

  30. bareMinerals

    11 Cedar · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

    Worth sampling Swatch reads lighter and warmer · listed cool

  31. Armani Beauty

    15 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Worth sampling Swatch reads lighter · listed neutral

  32. Dose Of Colors

    134 Dark · Meet Your Hue Foundation

    Worth sampling Swatch reads warmer · listed neutral-cool

  33. Anastasia Beverly Hills

    530N · Luminous Foundation

    Worth sampling Swatch reads deeper and warmer · listed neutral-cool

  34. Au Naturale

    Goa · Zero Gravity C2P Foundation

    Worth sampling Swatch reads about the same · listed warm

  35. NYX Professional Makeup

    Deep Walnut · Born To Glow Naturally Radiant Foundation

    Worth sampling Swatch reads warmer · listed cool

  36. Estée Lauder

    8N2 Rich Espresso · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Worth sampling Swatch reads about the same · listed neutral

  37. Dermablend

    80N Cinnamon · Smooth Liquid Camo Foundation

    Worth sampling Swatch reads lighter and warmer · listed neutral-cool

  38. Marc Jacobs Beauty

    R590 Deep · Shameless Youthful-Look 24H Foundation SPF 25

    Worth sampling Swatch reads deeper and much warmer · listed cool

  39. Physicians Formula

    DpN4 · The Healthy Foundation SPF 20

    Worth sampling Swatch reads much warmer

  40. Pat McGrath Labs

    34 Deep · Sublime Perfection Foundation

    Worth sampling Swatch reads deeper and warmer · listed neutral-warm

Closest shade in the other 21 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Authentik Skin Natural Luminous Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.