Ulta Beauty

Deep Cool in other brands

Youthful Glow Foundation Serum Drops · Liquid and cream

Depth

Lighter than 3% of the shades in our data

Undertone

Listed as cool from its name

Swatch

Reads cooler than most shades this deep #723122

Data

Retailer swatch, January 2021 (how we collect it)

This shade is deeper than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is Tarte Rich Honey in Clay Stick Foundation (likely close). In all, 12 ranges have a likely-close shade and 66 brands have one worth trying.

Closest shade in each brand

The 40 closest of 66 brands. The other 26 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Tarte

   Rich Honey · Clay Stick Foundation

   Likely close Swatch reads about the same · listed warm

2. Kosas

   Rich Deep Cool 420 · Revealer Skin-Improving Foundation SPF 25

   Likely close Swatch reads about the same · listed cool

3. Too Faced

   Hazelnut · Born This Way Matte 24 Hour Foundation

   Likely close Swatch reads warmer · listed cool

4. ZOEVA

   410W Strong · Authentik Skin Natural Luminous Foundation

   Likely close Swatch reads about the same · listed warm

5. Juvia's Place

   140 Angola · I Am Magic Foundation

   Likely close Swatch reads about the same · listed olive

6. Haus Labs

   520 Deep · Triclone Skin Tech Medium Coverage Foundation

   Likely close Swatch reads warmer · listed warm

7. Makeup Revolution

   F16.5 · Conceal & Define Full Coverage Foundation

   Likely close Swatch reads warmer · listed olive

8. NARS

   D8 Ambato · Light Reflecting Advanced Skincare Foundation

   Likely close Swatch reads warmer · listed neutral

9. Smith & Cult

   490 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

   Likely close Swatch reads warmer · listed neutral

10. Becca Cosmetics

    6N2 Sienna · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads warmer · listed neutral

11. Fenty Beauty

    24 · Eaze Drop Lightweight Blurring Skin Tint

    Worth sampling Swatch reads warmer

12. Smashbox

    4.35 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Worth sampling Swatch reads lighter · listed cool

13. Morphe

    F5.20 Warm · Fluidity Full-Coverage Foundation

    Worth sampling Swatch reads warmer · listed warm

14. Make Up For Ever

    R550 · Reboot Active Care Revitalizing Foundation

    Worth sampling Swatch reads warmer · listed cool

15. e.l.f. Cosmetics

    60 Rich Cool · Soft Glam Satin Foundation

    Worth sampling Swatch reads warmer · listed cool

16. L'Oréal

    C9.5, Deep · True Match Super-Blendable Foundation

    Worth sampling Swatch reads warmer

17. PÜR

    DPN4 Coffee · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Worth sampling Swatch reads warmer · listed neutral

18. Au Naturale

    Goa · Zero Gravity C2P Foundation

    Worth sampling Swatch reads about the same · listed warm

19. Rare Beauty

    540C · Liquid Touch Weightless Foundation

    Worth sampling Swatch reads lighter · listed cool

20. Gucci

    550O · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Worth sampling Swatch reads about the same · listed olive

21. It Cosmetics

    Deep · Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

    Worth sampling Swatch reads lighter · listed neutral

22. MAC

    NW60 · Studio Fix Soft Matte Foundation Stick

    Worth sampling Swatch reads warmer · listed cool

23. KVD Vegan Beauty

    79 Deep N · Lock-It Foundation

    Worth sampling Swatch reads much warmer · listed neutral

24. Armani Beauty

    15 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Worth sampling Swatch reads lighter and warmer · listed neutral

25. Estée Lauder

    7N2 Rich Amber · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Worth sampling Swatch reads lighter · listed warm

26. Ulta Beauty

    Dark Neutral · Velvet Matte Longwear Foundation

    Worth sampling Swatch reads lighter and warmer · listed neutral

27. La Mer

    410 Espresso · The Soft Fluid Long Wear Foundation SPF 20

    Worth sampling Swatch reads deeper and warmer · listed cool

28. NYX Professional Makeup

    Deep Walnut · Born To Glow Naturally Radiant Foundation

    Worth sampling Swatch reads warmer · listed cool

29. beautyblender

    4.55 Cool · Bounce Liquid Whip Long Wear Foundation

    Worth sampling Swatch reads much warmer · listed cool

30. Anastasia Beverly Hills

    530N · Luminous Foundation

    Worth sampling Swatch reads much warmer · listed neutral-cool

31. Pacifica

    01CD Cool Deep · Alight Clean Foundation

    Worth sampling Swatch reads lighter and much warmer · listed cool

32. Il Makiage

    212-66190 190 · Woke Up Like This Flawless Base Foundation

    Worth sampling Swatch reads lighter and warmer · listed cool

33. Natasha Denona

    RN9 - Deep Rosy Neutral · Hy-Glam Serum Foundation

    Worth sampling Swatch reads lighter and warmer · listed neutral-cool

34. Dose Of Colors

    134 Dark · Meet Your Hue Foundation

    Worth sampling Swatch reads much warmer · listed neutral-cool

35. L.A. Girl

    Dark Chocolate · Pro Coverage Liquid Foundation

    Worth sampling Swatch reads warmer

36. Charlotte Tilbury

    14 NEUTRAL · Airbrush Flawless Foundation

    Worth sampling Swatch reads lighter and warmer · listed neutral

37. Lancôme

    550 Suede · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Worth sampling Swatch reads lighter and warmer

38. bareMinerals

    11 Cedar · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

    Worth sampling Swatch reads lighter and much warmer · listed cool

39. Pat McGrath Labs

    34 Deep · Sublime Perfection Foundation

    Worth sampling Swatch reads much warmer · listed neutral-warm

40. jane iredale

    M18 · Beyond Matte Liquid Foundation

    Worth sampling Swatch reads lighter · listed neutral

Closest shade in the other 26 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Beauty Bakerie 307 Cool Neutral
• Benefit Cosmetics Shade 11 Dark Neutral
• BLK/OPL Carob
• Bobbi Brown 10.25 Cool Espresso
• Catrice 092 Warm Spices
• Clinique CN 127 Truffle
• ColourPop 215N Deep Dark
• Cover FX N120
• Dermablend 80N Cinnamon
• Dior 080 Ebony
• Elcie Cosmetics Chestnut
• Exa 110 Fazon
• Givenchy W480
• Hourglass No. 8 Walnut
• ILIA 17 Miho
• J.Cat Beauty Autumn Spice
• Laura Mercier Espresso
• Lorac 24
• Marc Jacobs Beauty 86 Cocoa Deep
• Maybelline 380 Espresso
• Milani Mahogany
• Physicians Formula DpN4
• Sephora Collection 65 Deep Dark Ebony
• UOMA Beauty T2N Black Pearl
• Urban Decay 90
• Yves Saint Laurent B95

Filter every range in the shade finder

Next to it in Youthful Glow Foundation Serum Drops

• Dark Cool (lighter)
• Dark Neutral (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.