jane iredale

M18 in other brands

Beyond Matte Liquid Foundation · Liquid and cream

Depth: Lighter than 5% of the shades in our data
Undertone: Listed as neutral from its retail listing
Swatch: Reads cooler than most shades this deep #73453a
Data: Retailer swatch, January 2021 (how we collect it)

This shade is deeper than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is Morphe Hint of Espresso in Morphe 2 Hint Hint Skin Tint (likely close). In all, 44 ranges have a likely-close shade and 87 brands have one worth trying.

Closest shade in each brand

The 40 closest of 87 brands. The other 47 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Morphe

Hint of Espresso · Morphe 2 Hint Hint Skin Tint

Likely close Swatch reads about the same · listed neutral
Rare Beauty

540C · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed cool
Estée Lauder

7N2 Rich Amber · Futurist Hydra Rescue Moisturizing Makeup SPF 45

Likely close Swatch reads about the same · listed warm
Tarte

57S Rich Sand · Amazonian Clay Full Coverage Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Au Naturale

Goa · Zero Gravity C2P Foundation

Likely close Swatch reads about the same · listed warm
Armani Beauty

15 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Likely close Swatch reads warmer · listed neutral
Make Up For Ever

R540 · Reboot Active Care Revitalizing Foundation

Likely close Swatch reads warmer · listed warm
Gucci

550O · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads warmer · listed olive
PÜR

Espresso · 4-In-1 Foundation Stick

Likely close Swatch reads about the same · listed neutral
Kosas

10 Tone · Tinted Face Oil Foundation

Likely close Swatch reads warmer · listed cool
bareMinerals

11.5 Mahogany · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

Likely close Swatch reads deeper · listed neutral-warm
Cover FX

N120 · Power Play Foundation

Likely close Swatch reads about the same · listed neutral
Lancôme

550 Suede C · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

Likely close Swatch reads warmer
Milani

Mahogany · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

Likely close Swatch reads warmer
NARS

Zambia · Soft Matte Complete Foundation

Likely close Swatch reads deeper · listed neutral
e.l.f. Cosmetics

Mocha · Flawless Finish Foundation

Likely close Swatch reads warmer · listed cool
Il Makiage

212-66190 190 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads warmer · listed cool
Smashbox

4.5 · Studio Skin 24 Hour Oil-Free Hydra Foundation

Likely close Swatch reads deeper · listed warm
Hourglass

No. 8 Walnut · Veil Fluid Makeup

Likely close Swatch reads warmer · listed neutral
It Cosmetics

63 Deep Cool · Your Skin But Better Foundation + Skincare

Likely close Swatch reads deeper and cooler · listed cool
Clinique

CN 127 Truffle · Beyond Perfecting Foundation + Concealer

Likely close Swatch reads warmer · listed neutral-cool
J.Cat Beauty

Autumn Spice · Aquasurance Compact Foundation

Likely close Swatch reads warmer
ColourPop

215N Deep Dark · Pretty Fresh Foundation

Likely close Swatch reads about the same · listed neutral
Ulta Beauty

Dark Neutral · Velvet Matte Longwear Foundation

Likely close Swatch reads warmer · listed neutral
Laura Mercier

Espresso · Flawless Lumière Radiance-Perfecting Foundation

Likely close Swatch reads warmer · listed neutral
Fenty Beauty

460 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads warmer · listed cool
Yves Saint Laurent

B95 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads warmer · listed neutral
Urban Decay

12.0 · All Nighter Liquid Full Coverage Foundation

Likely close Swatch reads much warmer · listed warm
NYX Professional Makeup

Deep Rich · Born To Glow Naturally Radiant Foundation

Likely close Swatch reads much warmer · listed cool
Milk Makeup

Espresso · Blur Liquid Matte Foundation

Likely close Swatch reads lighter · listed neutral-cool
Bobbi Brown

Cool Walnut · Skin Foundation Stick

Likely close Swatch reads warmer · listed cool
KVD Vegan Beauty

225 Rich Deep · Lock-It Powder Foundation Refills

Likely close Swatch reads lighter and warmer
Becca Cosmetics

6W2 Truffle · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads warmer · listed warm
MAC

NW44 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads much warmer · listed neutral
UOMA Beauty

T2W Black Pearl · Say What?! Foundation

Worth sampling Swatch reads much warmer · listed warm
Juvia's Place

140 Angola · I Am Magic Foundation

Worth sampling Swatch reads deeper and warmer · listed olive
ILIA

17 Miho · Super Serum Skin Tint SPF 40 Foundation

Worth sampling Swatch reads lighter · listed warm
Benefit Cosmetics

Shade 12 Dark Warm · Hello Happy Flawless Brightening Foundation SPF 15

Worth sampling Swatch reads lighter and warmer · listed warm
Marc Jacobs Beauty

86 Cocoa Deep · Re(marc)able Full Cover Foundation Concentrate

Worth sampling Swatch reads warmer · listed cool
Smith & Cult

490 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

Worth sampling Swatch reads deeper and warmer · listed neutral

Closest shade in the other 47 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Beyond Matte Liquid Foundation

M17 (lighter)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.