NYX Professional Makeup

Deep Rich in other brands

Born To Glow Naturally Radiant Foundation · Liquid and cream

Depth

Lighter than 5% of the shades in our data

Undertone

Listed as cool from its retail listing

Swatch

Reads in between warm and cool #6e4633

Data

Retailer swatch, January 2021 (how we collect it)

This shade is deeper than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is MAC NW44 in Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control (likely close). In all, 95 ranges have a likely-close shade and 89 brands have one worth trying.

Closest shade in each brand

The 40 closest of 89 brands. The other 49 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. MAC

   NW44 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

   Likely close Swatch reads about the same · listed neutral

2. Clinique

   CN 127 Truffle · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

   Likely close Swatch reads about the same

3. Make Up For Ever

   R530 · Ultra HD Invisible Cover Foundation

   Likely close Swatch reads about the same · listed cool

4. Urban Decay

   81 · Hydromaniac Glowy Tinted Hydrator Foundation

   Likely close Swatch reads about the same · listed neutral

5. Tarte

   56G Rich Golden · Amazonian Clay Full Coverage Foundation SPF 15

   Likely close Swatch reads about the same · listed warm

6. Estée Lauder

   8C1 Rich Java · Double Wear Stay-in-Place Makeup

   Likely close Swatch reads about the same · listed cool

7. Il Makiage

   212-66220 220 · Woke Up Like This Flawless Base Foundation

   Likely close Swatch reads about the same · listed neutral

8. UOMA Beauty

   T2W Black Pearl · Say What?! Foundation

   Likely close Swatch reads about the same · listed warm

9. PÜR

   Deeper · 4-In-1 Foundation Stick

   Likely close Swatch reads about the same · listed neutral-cool

10. Kosas

    10 Tone · Tinted Face Oil Foundation

    Likely close Swatch reads cooler · listed cool

11. KVD Vegan Beauty

    086 Deep · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed warm

12. Sephora Collection

    65 Deep Dark Ebony · 10 Hour Wear Perfection Foundation

    Likely close Swatch reads warmer · listed neutral

13. Gucci

    520O · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed olive

14. Hourglass

    No. 8 Walnut · Veil Fluid Makeup

    Likely close Swatch reads about the same · listed neutral

15. Fenty Beauty

    480 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed cool

16. BLK/OPL

    Carob · TRUE COLOR Pore Perfecting Crème Powder Foundation

    Likely close Swatch reads about the same

17. Haus Labs

    510 Deep · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed cool

18. NYX Professional Makeup

    Deep Rich · Total Control Pro Drop Foundation

    Likely close Swatch reads about the same

19. NARS

    Namibia · Soft Matte Complete Foundation

    Likely close Swatch reads about the same · listed cool

20. Ulta Beauty

    Dark Neutral · Velvet Matte Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

21. e.l.f. Cosmetics

    Mocha · Flawless Finish Foundation

    Likely close Swatch reads about the same · listed cool

22. bareMinerals

    11 Cedar · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

    Likely close Swatch reads about the same · listed cool

23. Dose Of Colors

    134 Dark · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed neutral-cool

24. Armani Beauty

    17 · Neo Nude Foundation

    Likely close Swatch reads cooler · listed neutral

25. Laura Mercier

    Espresso · Flawless Lumière Radiance-Perfecting Foundation

    Likely close Swatch reads about the same · listed neutral

26. Milani

    Mahogany · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Likely close Swatch reads cooler

27. Morphe

    F4.120 Cool · Fluidity Full-Coverage Foundation

    Likely close Swatch reads warmer · listed cool

28. Benefit Cosmetics

    Shade 11 Dark Neutral · Hello Happy Flawless Brightening Foundation SPF 15

    Likely close Swatch reads warmer · listed neutral

29. Elcie Cosmetics

    Chestnut · Micro Silque Foundation

    Likely close Swatch reads about the same · listed neutral

30. Becca Cosmetics

    5N2 Mocha · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed neutral

31. Catrice

    090 Espresso Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads warmer

32. L'Oréal

    114 Rich Chocolate · Infallible Pro-Matte Liquid Longwear Foundation

    Likely close Swatch reads warmer

33. Dermablend

    90N Deep Brown · Cover Creme Full Coverage Foundation

    Likely close Swatch reads warmer · listed neutral

34. Lancôme

    550 Suede C · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads cooler

35. Beauty Bakerie

    307 Cool Neutral · InstaBake Aqua Glass Foundation

    Likely close Swatch reads warmer · listed neutral-cool

36. Yves Saint Laurent

    B95 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads lighter · listed neutral

37. Maybelline

    375 Java · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads lighter

38. Tom Ford

    13.0 Espresso · Traceless Soft Matte Foundation

    Likely close Swatch reads lighter · listed cool

39. J.Cat Beauty

    Autumn Spice · Aquasurance Compact Foundation

    Likely close Swatch reads cooler

40. Cover FX

    N120 · Natural Finish Foundation

    Likely close Swatch reads lighter · listed neutral

Closest shade in the other 49 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 900 Cappuccino
• Anastasia Beverly Hills 480C
• Au Naturale Goa
• beautyblender 4.55 Cool
• Bite Beauty D185
• Bobbi Brown Cool Walnut
• boscia La Jolla
• Burt's Bees Deep Maple
• Charlotte Tilbury 15 WARM
• ColourPop 215N Deep Dark
• CoverGirl D70 Cappuccino
• Dior 080 Ebony
• Essence 270 Warm Amber
• Exa 150 Dequan
• florence by mills D200
• Flower Beauty D3 Mocha
• Givenchy W480
• Huda Beauty 550R Hot Fudge
• ILIA 18 Roque
• It Cosmetics 58 Deep Neutral
• jane iredale M17
• Jouer Cosmetics Truffle
• Juice Beauty 29 Deep
• Juvia's Place 210 Togo
• KIKO Milano Cocoa
• L.A. Girl Dark Chocolate
• La Mer 420 Terra
• Lorac 24
• Makeup Revolution F13.7
• Marc Jacobs Beauty 86 Cocoa Deep
• Milk Makeup Espresso
• Natasha Denona YN14 - Deep Yellow Neutral
• Nudestix 10 Nude
• Ofra Cosmetics 10
• Pacifica 01CD Cool Deep
• Pat McGrath Labs 33 Deep
• Perricone MD Rich
• Physicians Formula DpW2
• Pretty Vulgar Darling At Dusk
• Rare Beauty 540C
• rms beauty 111
• Shiseido 560
• Smashbox 4.7
• Smith & Cult 490 Neutral
• surratt beauty 15 Surreal Skin
• The Ordinary 3.3 N
• Too Faced Ganache
• Wet n Wild Almond
• ZOEVA 410W Strong

Filter every range in the shade finder

Next to it in Born To Glow Naturally Radiant Foundation

• Cocoa (lighter)
• Deep Cool (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.