It Cosmetics

58 Deep Neutral in other brands

Your Skin But Better Foundation + Skincare · Liquid and cream

Depth

Lighter than 7% of the shades in our data

Undertone

Listed as neutral from its name

Swatch

Reads in between warm and cool #7c4e3a

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is PÜR Deep in 4-In-1 Foundation Stick (likely close). In all, 118 ranges have a likely-close shade and 96 brands have one worth trying.

Closest shade in each brand

The 40 closest of 96 brands. The other 56 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. PÜR

   Deep · 4-In-1 Foundation Stick

   Likely close Swatch reads about the same · listed neutral-warm

2. Laura Mercier

   Truffle · Flawless Lumière Radiance-Perfecting Foundation

   Likely close Swatch reads about the same · listed neutral

3. e.l.f. Cosmetics

   Spice · Flawless Finish Foundation

   Likely close Swatch reads about the same · listed cool

4. KVD Vegan Beauty

   225 Rich Deep · Lock-It Powder Foundation

   Likely close Swatch reads about the same

5. Yves Saint Laurent

   B95 · All Hours Longwear Natural Matte Foundation

   Likely close Swatch reads about the same · listed neutral

6. NARS

   Iguacu · Soft Matte Complete Foundation

   Likely close Swatch reads about the same · listed neutral

7. Hourglass

   Walnut · Vanish Seamless Finish Foundation Stick

   Likely close Swatch reads about the same · listed warm

8. Make Up For Ever

   R510 · Ultra HD Invisible Cover Foundation

   Likely close Swatch reads about the same · listed neutral

9. Dior

   080 Ebony · Diorskin Forever Undercover Foundation

   Likely close Swatch reads about the same · listed neutral

10. Milani

    Caramel Brown · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Likely close Swatch reads cooler

11. Morphe

    F4.60 Cool · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed cool

12. NYX Professional Makeup

    Deep Rich · Total Control Pro Drop Foundation

    Likely close Swatch reads about the same

13. Makeup Revolution

    F14.7 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same

14. bareMinerals

    30 Deepest Deep · ORIGINAL Liquid Mineral Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed cool

15. Exa

    150 Dequan · High Fidelity Foundation

    Likely close Swatch reads about the same · listed neutral-warm

16. Clinique

    WN 125 Mahogany · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Likely close Swatch reads about the same

17. Dose Of Colors

    131 Dark · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed neutral-cool

18. Il Makiage

    212-66230 230 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads warmer · listed warm

19. J.Cat Beauty

    Autumn Spice · Aquasurance Compact Foundation

    Likely close Swatch reads about the same

20. Au Naturale

    Punaluu · Zero Gravity C2P Foundation

    Likely close Swatch reads about the same · listed warm

21. Armani Beauty

    16 · Neo Nude Foundation

    Likely close Swatch reads warmer · listed olive

22. Estée Lauder

    7N1 Deep Amber · Double Wear Light Soft Matte Hydra Makeup

    Likely close Swatch reads about the same · listed neutral

23. L'Oréal

    Nut Brown/Cocoa · True Match Lumi Healthy Luminous Makeup

    Likely close Swatch reads warmer

24. La Mer

    420 Terra · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

25. Benefit Cosmetics

    Shade 12 · Hello Happy Air Stick Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

26. Tarte

    58H rich honey · face tape foundation

    Likely close Swatch reads warmer · listed warm

27. Rare Beauty

    510W · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed olive

28. Smashbox

    4.4 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

    Likely close Swatch reads about the same · listed cool

29. Maybelline

    375 Java · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads warmer

30. Marc Jacobs Beauty

    86 Cocoa Deep · Re(marc)able Full Cover Foundation Concentrate

    Likely close Swatch reads about the same · listed cool

31. jane iredale

    M17 · Beyond Matte Liquid Foundation

    Likely close Swatch reads cooler · listed cool

32. Fenty Beauty

    480 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads warmer · listed cool

33. Ulta Beauty

    Dark Cool · Effortless Effect Foundation

    Likely close Swatch reads warmer · listed cool

34. ColourPop

    213C Deep Dark · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed cool

35. Tom Ford

    13.0 Espresso · Traceless Soft Matte Foundation

    Likely close Swatch reads about the same · listed cool

36. Urban Decay

    12.0 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads deeper · listed warm

37. BLK/OPL

    Carob · TRUE COLOR Pore Perfecting Crème Powder Foundation

    Likely close Swatch reads warmer

38. Catrice

    085 Chestnut Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads warmer

39. Cover FX

    N100 · Natural Finish Foundation

    Likely close Swatch reads lighter · listed neutral

40. Becca Cosmetics

    6W1 Clove · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 56 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 900 Cappuccino
• Anastasia Beverly Hills 440C
• Beauty Bakerie 307 Cool Neutral
• beautyblender 4.55 Cool
• Bite Beauty D185
• Black Up 12 HC
• Bobbi Brown 10.25 Cool Espresso
• boscia La Jolla
• Burt's Bees Deep Maple
• Charlotte Tilbury 14 NEUTRAL
• CoverGirl 2 Deep Neutral
• Dermablend 80N Cinnamon
• Elcie Cosmetics Almond
• Essence 270 Warm Amber
• florence by mills D200
• Flower Beauty D3 Mocha
• Givenchy W430
• Gucci 540C
• Haus Labs 510 Deep
• Huda Beauty 530R Coffee Bean
• ILIA 17 Miho
• It Cosmetics Deep
• Josie Maran RG85 Unstoppable
• Jouer Cosmetics Truffle
• Juice Beauty 29 Deep
• Juvia's Place 210 Togo
• Kevyn Aucoin 16 Deep EF
• KIKO Milano Cocoa
• Kosas 10 Tone
• L.A. Girl Rich Cocoa
• Lancôme 540 Suede W
• Lawless Nocturnal
• Lorac 24
• MAC NW48
• Milk Makeup Espresso
• Natasha Denona 65 MD
• Nudestix 10 Nude
• Ofra Cosmetics 8.5
• Origins 730
• Pacifica 02ND Neutral Deep
• Pat McGrath Labs 33 Deep
• Perricone MD Rich
• Physicians Formula DpW2
• Pretty Vulgar Darling At Dusk
• Revlon 420 Mahogany
• rms beauty 111
• Sephora Collection 65 Deep Dark Ebony
• Shiseido 560
• Smith & Cult 460 Warm
• surratt beauty 15 Surreal Skin
• The Ordinary 3.3 N
• Too Faced Ganache
• UOMA Beauty T2N Black Pearl
• VDL A07 Cool Rich Brown
• Wet n Wild Mahogany
• ZOEVA 410W Strong

Filter every range in the shade finder

Next to it in Your Skin But Better Foundation + Skincare

• 53 Rich Neutral (lighter)
• 59 Deep Cool (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.