Foundation Shades

Anastasia Beverly Hills

440C in other brands

Luminous Foundation · Liquid and cream

Depth
Lighter than 7% of the shades in our data
Undertone
Listed as neutral from its retail listing
Swatch
Reads warmer than most shades this deep #7a4f2b
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Haus Labs 480 Medium Deep in Triclone Skin Tech Medium Coverage Foundation (likely close). In all, 65 ranges have a likely-close shade and 84 brands have one worth trying.

Closest shade in each brand

The 40 closest of 84 brands. The other 44 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Haus Labs

    480 Medium Deep · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  2. Milk Makeup

    Deep · Sunshine Skin Tint SPF 30

    Likely close Swatch reads about the same · listed warm

  3. Tarte

    57H Rich Honey · Amazonian Clay Full Coverage Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  4. NARS

    D5 Zambie · Natural Radiant Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  5. NYX Professional Makeup

    Warm Mahogany · Can't Stop Won't Stop Foundation

    Likely close Swatch reads about the same · listed warm

  6. Too Faced

    Spiced Rum · Born This Way Foundation

    Likely close Swatch reads about the same · listed cool

  7. Estée Lauder

    7W1 Deep Spice · Double Wear Stay-in-Place Makeup

    Likely close Swatch reads about the same · listed warm

  8. e.l.f. Cosmetics

    55 Deep Warm · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed warm

  9. Urban Decay

    80 · Hydromaniac Glowy Tinted Hydrator Foundation

    Likely close Swatch reads about the same · listed warm

  10. Wet n Wild

    Almond · PhotoFocus Stick Foundation

    Likely close Swatch reads about the same

  11. Tom Ford

    9.7 Cool Dusk · Traceless Foundation Stick

    Likely close Swatch reads about the same · listed cool

  12. Becca Cosmetics

    Cocao · Skin Love Weightless Blur Foundation

    Likely close Swatch reads cooler · listed cool

  13. It Cosmetics

    60 Deep Warm · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed warm

  14. Beauty Bakerie

    309 Warm · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed warm

  15. MAC

    NW45 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads cooler · listed cool

  16. bareMinerals

    30 Cocoa · BAREPRO Performance Wear Liquid Foundation Broad Spectrum SPF 20

    Likely close Swatch reads cooler · listed neutral-cool

  17. Hourglass

    Sable · Vanish Seamless Finish Foundation Stick

    Likely close Swatch reads warmer · listed neutral

  18. Flower Beauty

    D3 Mocha · Light Illusion Liquid Foundation

    Likely close Swatch reads about the same

  19. Elcie Cosmetics

    Almond · Micro Silque Foundation

    Likely close Swatch reads cooler · listed warm

  20. Morphe

    F4.80 Neutral · Fluidity Full-Coverage Foundation

    Likely close Swatch reads lighter · listed neutral

  21. Nudestix

    10 Nude · Tinted Cover Foundation

    Likely close Swatch reads cooler · listed neutral-cool

  22. Milani

    Golden Sienna · Screen Queen Foundation

    Likely close Swatch reads about the same · listed warm

  23. Burt's Bees

    Deep Maple · Goodness Glows Liquid Foundation

    Likely close Swatch reads about the same · listed cool

  24. Huda Beauty

    550R Hot Fudge · #FauxFilter Full Coverage Matte Foundation

    Likely close Swatch reads about the same · listed cool

  25. beautyblender

    4.40 Neutral · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed neutral

  26. Essence

    270 Warm Amber · Pretty Natural Hydrating Foundation

    Likely close Swatch reads deeper · listed warm

  27. Lorac

    25 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads warmer · listed neutral-warm

  28. Benefit Cosmetics

    Shade 12 Dark Warm · Hello Happy Velvet Powder Foundation

    Likely close Swatch reads about the same · listed warm

  29. Sephora Collection

    67 P · Best Skin Ever Liquid Foundation

    Likely close Swatch reads about the same · listed cool

  30. Fenty Beauty

    450 · Pro Filt'r Soft Matte Longwear Foundation

    Likely close Swatch reads lighter and cooler

  31. Ulta Beauty

    Tan Neutral · Effortless Effect Foundation

    Likely close Swatch reads cooler · listed neutral

  32. KIKO Milano

    Cocoa · Tuscan Sunshine Luminous Foundation

    Likely close Swatch reads cooler

  33. Dermablend

    85N · Flawless Creator Liquid Foundation Drops

    Likely close Swatch reads about the same · listed neutral

  34. BLK/OPL

    Beautiful Bronze · Pore Perfecting Liquid Foundation

    Likely close Swatch reads lighter · listed cool

  35. Cover FX

    4 N Deep · Custom Cover Drops

    Likely close Swatch reads lighter · listed neutral

  36. KVD Vegan Beauty

    076 Tan · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed neutral

  37. Natasha Denona

    65 MD · Face Glow Foundation

    Likely close Swatch reads cooler · listed cool

  38. Rare Beauty

    520W · Liquid Touch Weightless Foundation

    Likely close Swatch reads deeper and cooler · listed warm

  39. Catrice

    085 Chestnut Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads cooler

  40. Lancôme

    540 Suede W · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads cooler · listed warm

Closest shade in the other 44 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Luminous Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.