Foundation Shades

beautyblender

4.40 Neutral in other brands

Bounce Liquid Whip Long Wear Foundation · Liquid and cream

Depth
Lighter than 6% of the shades in our data
Undertone
Listed as neutral from its name
Swatch
Reads warmer than most shades this deep #73491e
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Haus Labs 490 Medium Deep in Triclone Skin Tech Medium Coverage Foundation (likely close). In all, 22 ranges have a likely-close shade and 77 brands have one worth trying.

Closest shade in each brand

The 40 closest of 77 brands. The other 37 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Haus Labs

    490 Medium Deep · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  2. Essence

    280 Cool Ebony · Pretty Natural Hydrating Foundation

    Likely close Swatch reads about the same · listed cool

  3. Hourglass

    Ebony · Immaculate Liquid Powder Foundation

    Likely close Swatch reads about the same · listed warm

  4. Anastasia Beverly Hills

    450C · Luminous Foundation

    Likely close Swatch reads about the same · listed warm

  5. Lorac

    25 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  6. Too Faced

    Spiced Rum · Born This Way Foundation

    Likely close Swatch reads cooler · listed cool

  7. Huda Beauty

    540G Chocolate Truffle · #FauxFilter Full Coverage Matte Foundation

    Likely close Swatch reads deeper · listed warm

  8. Flower Beauty

    D3 Mocha · Light Illusion Liquid Foundation

    Likely close Swatch reads about the same

  9. NARS

    D5 Zambie · Natural Radiant Longwear Foundation

    Likely close Swatch reads cooler · listed warm

  10. It Cosmetics

    60 Deep Warm · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads cooler · listed warm

  11. Milani

    Golden Sienna · Screen Queen Foundation

    Likely close Swatch reads cooler · listed warm

  12. MAC

    NW47 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads cooler · listed neutral

  13. Tarte

    57H Rich Honey · Amazonian Clay Full Coverage Foundation SPF 15

    Likely close Swatch reads cooler · listed warm

  14. Estée Lauder

    7C2 Sienna · Double Wear Stay-in-Place Makeup

    Likely close Swatch reads lighter · listed cool

  15. Rare Beauty

    520W · Liquid Touch Weightless Foundation

    Likely close Swatch reads cooler · listed warm

  16. Urban Decay

    80 · Hydromaniac Glowy Tinted Hydrator Foundation

    Likely close Swatch reads cooler · listed warm

  17. Milk Makeup

    Deep · Sunshine Skin Tint SPF 30

    Likely close Swatch reads lighter and cooler · listed warm

  18. Physicians Formula

    DpW2 · The Healthy Foundation SPF 20

    Likely close Swatch reads cooler

  19. Burt's Bees

    Deep Maple · Goodness Glows Liquid Foundation

    Likely close Swatch reads about the same · listed cool

  20. Wet n Wild

    Almond · PhotoFocus Stick Foundation

    Worth sampling Swatch reads lighter and cooler

  21. e.l.f. Cosmetics

    54 Deep Neutral · Soft Glam Satin Foundation

    Worth sampling Swatch reads cooler · listed neutral

  22. Beauty Bakerie

    305 Warm · InstaBake Aqua Glass Foundation

    Worth sampling Swatch reads cooler · listed warm

  23. bareMinerals

    30 Cocoa · BAREPRO Performance Wear Liquid Foundation Broad Spectrum SPF 20

    Worth sampling Swatch reads cooler · listed neutral-cool

  24. Becca Cosmetics

    Cocao · Skin Love Weightless Blur Foundation

    Worth sampling Swatch reads cooler · listed cool

  25. NYX Professional Makeup

    Warm Mahogany · Can't Stop Won't Stop Foundation

    Worth sampling Swatch reads lighter and cooler · listed warm

  26. Morphe

    F4.110 Olive · Fluidity Full-Coverage Foundation

    Worth sampling Swatch reads cooler · listed olive

  27. Nudestix

    10 Nude · Tinted Cover Foundation

    Worth sampling Swatch reads lighter and cooler · listed neutral-cool

  28. Lancôme

    540 Suede W · Teint Idole Ultra Wear 24H Long Wear Foundation

    Worth sampling Swatch reads much cooler · listed warm

  29. Dermablend

    85N · Flawless Creator Liquid Foundation Drops

    Worth sampling Swatch reads cooler · listed neutral

  30. Sephora Collection

    65.5 P · Best Skin Ever Liquid Foundation

    Worth sampling Swatch reads about the same · listed cool

  31. Tom Ford

    9.7 Cool Dusk · Traceless Foundation Stick

    Worth sampling Swatch reads lighter · listed cool

  32. Fenty Beauty

    22 · Eaze Drop Lightweight Blurring Skin Tint

    Worth sampling Swatch reads deeper and cooler

  33. Clinique

    CN 126 Espresso · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

    Worth sampling Swatch reads much cooler · listed neutral-cool

  34. Catrice

    090 Espresso Beige · HD Liquid Coverage Foundation

    Worth sampling Swatch reads much cooler

  35. Benefit Cosmetics

    Shade 11 Dark Neutral · Hello Happy Flawless Brightening Foundation SPF 15

    Worth sampling Swatch reads cooler · listed neutral

  36. L'Oréal

    114 Rich Chocolate · Infallible Pro-Matte Liquid Longwear Foundation

    Worth sampling Swatch reads cooler

  37. Dose Of Colors

    133 Dark · Meet Your Hue Foundation

    Worth sampling Swatch reads much cooler · listed neutral-warm

  38. Elcie Cosmetics

    Almond · Micro Silque Foundation

    Worth sampling Swatch reads lighter and cooler · listed warm

  39. Charlotte Tilbury

    15 WARM · Airbrush Flawless Foundation

    Worth sampling Swatch reads much cooler · listed warm

  40. Maybelline

    Cocoa · Dream Radiant Liquid Foundation

    Worth sampling Swatch reads about the same

Closest shade in the other 37 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Bounce Liquid Whip Long Wear Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.