Foundation Shades

It Cosmetics

60 Deep Warm in other brands

Your Skin But Better Foundation + Skincare · Liquid and cream

Depth
Lighter than 6% of the shades in our data
Undertone
Listed as warm from its name
Swatch
Reads warmer than most shades this deep #73492a
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Milani Golden Sienna in Screen Queen Foundation (likely close). In all, 78 ranges have a likely-close shade and 86 brands have one worth trying.

Closest shade in each brand

The 40 closest of 86 brands. The other 46 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Milani

    Golden Sienna · Screen Queen Foundation

    Likely close Swatch reads about the same · listed warm

  2. Too Faced

    Spiced Rum · Born This Way Foundation

    Likely close Swatch reads about the same · listed cool

  3. NARS

    D5 Zambie · Natural Radiant Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  4. Estée Lauder

    7N1 Deep Amber · Double Wear Stay-in-Place Makeup

    Likely close Swatch reads about the same · listed neutral

  5. Beauty Bakerie

    305 Warm · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed warm

  6. MAC

    NW47 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed neutral

  7. bareMinerals

    30 Cocoa · BAREPRO Performance Wear Liquid Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed neutral-cool

  8. Flower Beauty

    D3 Mocha · Light Illusion Liquid Foundation

    Likely close Swatch reads about the same

  9. Huda Beauty

    550R Hot Fudge · #FauxFilter Full Coverage Matte Foundation

    Likely close Swatch reads about the same · listed cool

  10. Tarte

    59S rich sand · face tape foundation

    Likely close Swatch reads about the same · listed warm

  11. Catrice

    090 Espresso Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads about the same

  12. Dermablend

    85N · Flawless Creator Liquid Foundation Drops

    Likely close Swatch reads about the same · listed neutral

  13. Becca Cosmetics

    Cocao · Skin Love Weightless Blur Foundation

    Likely close Swatch reads about the same · listed cool

  14. Morphe

    F4.90 Warm · Fluidity Full-Coverage Foundation

    Likely close Swatch reads cooler · listed warm

  15. NYX Professional Makeup

    Cocoa · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed warm

  16. Physicians Formula

    DpW2 · The Healthy Foundation SPF 20

    Likely close Swatch reads about the same

  17. Haus Labs

    480 Medium Deep · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  18. Benefit Cosmetics

    Shade 11 Dark Neutral · Hello Happy Flawless Brightening Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

  19. L'Oréal

    114 Rich Chocolate · Infallible Pro-Matte Liquid Longwear Foundation

    Likely close Swatch reads about the same

  20. Essence

    270 Warm Amber · Pretty Natural Hydrating Foundation

    Likely close Swatch reads about the same · listed warm

  21. e.l.f. Cosmetics

    54 Deep Neutral · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed neutral

  22. Rare Beauty

    520W · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed warm

  23. Milk Makeup

    Deep · Sunshine Skin Tint SPF 30

    Likely close Swatch reads about the same · listed warm

  24. Anastasia Beverly Hills

    450C · Luminous Foundation

    Likely close Swatch reads warmer · listed warm

  25. Burt's Bees

    Deep Maple · Goodness Glows Liquid Foundation

    Likely close Swatch reads about the same · listed cool

  26. Ulta Beauty

    Deep Warm · Effortless Effect Foundation

    Likely close Swatch reads cooler · listed warm

  27. Dose Of Colors

    133 Dark · Meet Your Hue Foundation

    Likely close Swatch reads cooler · listed neutral-warm

  28. PÜR

    Deeper · 4-In-1 Foundation Stick

    Likely close Swatch reads cooler · listed neutral-cool

  29. Lancôme

    540 Suede W · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads cooler · listed warm

  30. Il Makiage

    212-66230 230 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads cooler · listed warm

  31. Lorac

    24 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads cooler · listed warm

  32. BLK/OPL

    Carob · TRUE COLOR Pore Perfecting Crème Powder Foundation

    Likely close Swatch reads cooler

  33. KVD Vegan Beauty

    080 Deep · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads cooler · listed neutral

  34. Fenty Beauty

    450 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads cooler · listed neutral

  35. UOMA Beauty

    T2N Black Pearl · Say What?! Foundation

    Likely close Swatch reads cooler · listed neutral

  36. Urban Decay

    80 · Hydromaniac Glowy Tinted Hydrator Foundation

    Likely close Swatch reads about the same · listed warm

  37. Sephora Collection

    65.5 P · Best Skin Ever Liquid Foundation

    Likely close Swatch reads about the same · listed cool

  38. Clinique

    CN 126 Espresso · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

    Likely close Swatch reads cooler · listed neutral-cool

  39. beautyblender

    4.40 Neutral · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads warmer · listed neutral

  40. Armani Beauty

    16 · Neo Nude Foundation

    Likely close Swatch reads cooler · listed olive

Closest shade in the other 46 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Your Skin But Better Foundation + Skincare

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.