Ulta Beauty

Medium Neutral in other brands

Effortless Effect Foundation · Liquid and cream

Depth: Lighter than 52% of the shades in our data
Undertone: Listed as neutral from its name
Swatch: Reads warmer than most shades this deep #d3a66b
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Dermablend 35W Chai in Smooth Liquid Camo Foundation (likely close). In all, 123 ranges have a likely-close shade and 100 brands have one worth trying.

Closest shade in each brand

The 40 closest of 100 brands. The other 60 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Dermablend

35W Chai · Smooth Liquid Camo Foundation

Likely close Swatch reads about the same · listed warm
Bobbi Brown

Golden Honey · Skin Foundation Stick

Likely close Swatch reads about the same · listed warm
bareMinerals

18 Medium Tan · Matte Loose Powder Mineral Foundation SPF 15

Likely close Swatch reads about the same · listed neutral-cool
MAC

NC55 · Studio Fix Powder Plus Foundation

Likely close Swatch reads about the same · listed warm
Estée Lauder

2W1 Dawn · Double Wear Stay-in-Place Makeup

Likely close Swatch reads about the same · listed warm
Tarte

22G Light Golden · Amazonian Clay Full Coverage Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Anastasia Beverly Hills

290C · Luminous Foundation

Likely close Swatch reads about the same · listed warm
The Ordinary

3.0 Y · Coverage Foundation

Likely close Swatch reads about the same · listed warm
Lorac

09 · PRO Soft Focus Longwear Foundation

Likely close Swatch reads about the same · listed olive
Benefit Cosmetics

Shade 7 · Hello Happy Air Stick Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
L'Oréal

108.5 Honey Bisque · Infallible Pro-Matte Liquid Longwear Foundation

Likely close Swatch reads about the same
Sephora Collection

29 Y · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed warm
Milk Makeup

Honey · Blur Liquid Matte Foundation

Likely close Swatch reads about the same · listed warm
Flower Beauty

M4 Tawny · Light Illusion Liquid Foundation

Likely close Swatch reads about the same
Dose Of Colors

119 Light Medium · Meet Your Hue Foundation

Likely close Swatch reads about the same · listed olive
Laura Mercier

Tawny · Flawless Fusion Ultra-Longwear Foundation

Likely close Swatch reads about the same · listed warm
NARS

M3.75 Córdoba · Natural Radiant Longwear Foundation

Likely close Swatch reads about the same · listed neutral
Armani Beauty

5 · Designer Lift Smoothing Firming Full Coverage Foundation with SPF 20

Likely close Swatch reads about the same · listed neutral
Kosas

Light Medium Neutral Olive 210 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads deeper · listed olive
KVD Vegan Beauty

52.5 Medium N · Lock-It Foundation

Likely close Swatch reads about the same · listed neutral
Make Up For Ever

Y455 · Matte Velvet Skin Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Pat McGrath Labs

16 Medium · Sublime Perfection Foundation

Likely close Swatch reads about the same · listed cool
Too Faced

Latte · Born This Way Pressed Powder Foundation

Likely close Swatch reads about the same · listed olive
Pacifica

26NM Neutral Medium · Alight Clean Foundation

Likely close Swatch reads lighter · listed neutral
Ulta Beauty

Medium Warm · Velvet Matte Longwear Foundation

Likely close Swatch reads lighter · listed warm
Morphe

F2.30 Warm · Fluidity Full-Coverage Foundation

Likely close Swatch reads cooler · listed warm
PÜR

TG3 Light Tan · 4-in-1 Pressed Mineral Powder Foundation SPF 15

Likely close Swatch reads cooler · listed olive
Fenty Beauty

235 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads cooler · listed warm
beautyblender

3.55 Neutral/Olive · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads cooler · listed olive
Almay

110 Light · Skin Perfecting Healthy Biome Makeup

Likely close Swatch reads lighter
Maybelline

Warm Nude · Fit Me Dewy + Smooth Foundation

Likely close Swatch reads deeper · listed warm
Lancôme

190 Ivoire W · Teint Idole Ultra Wear 24H Long Wear Foundation

Likely close Swatch reads lighter · listed warm
Juvia's Place

530 Ibiza · I Am Magic Foundation

Likely close Swatch reads lighter · listed neutral
Smashbox

2.0 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads cooler · listed warm
NYX Professional Makeup

True Beige · Can't Stop Won't Stop Foundation

Likely close Swatch reads about the same · listed warm
It Cosmetics

Medium Tan · CC+ Cream Oil-Free Matte with SPF 40

Likely close Swatch reads about the same · listed warm
La Mer

450 Sepia · The Soft Fluid Long Wear Foundation SPF 20

Likely close Swatch reads deeper and cooler · listed warm
Smith & Cult

300 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads cooler · listed neutral
Cover FX

1 G Plus Medium · Custom Cover Drops

Likely close Swatch reads about the same · listed olive
Catrice

037 Golden Beige · HD Liquid Coverage Foundation

Likely close Swatch reads deeper and cooler · listed warm

Closest shade in the other 60 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Effortless Effect Foundation

Medium Cool (lighter)
Medium to Tan Peach (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.