Ulta Beauty

Medium Cool in other brands

Effortless Effect Foundation · Liquid and cream

Depth: Lighter than 57% of the shades in our data
Undertone: Listed as cool from its name
Swatch: Reads warmer than most shades this deep #d4aa7e
Data: Retailer swatch, January 2021 (how we collect it)

Listed as cool, but its swatch reads warmer than most shades this deep. Retailer swatches don't always show undertone well, so give the listed undertone more weight.

The closest shade in another brand is Maybelline Cashew in Dream Radiant Liquid Foundation (likely close). In all, 226 ranges have a likely-close shade and 105 brands have one worth trying.

Closest shade in each brand

The 40 closest of 105 brands. The other 65 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Maybelline

Cashew · Dream Radiant Liquid Foundation

Likely close Swatch reads about the same
Tom Ford

1.1 Warm Sand · Traceless Foundation Stick

Likely close Swatch reads about the same · listed warm
Anastasia Beverly Hills

305N · Luminous Foundation

Likely close Swatch reads about the same · listed olive
NARS

M3.5 Vanuatu · Sheer Glow Foundation

Likely close Swatch reads about the same · listed warm
Sephora Collection

12 Light Ecru · 10 Hour Wear Perfection Foundation

Likely close Swatch reads about the same · listed neutral
Fenty Beauty

265 · Pro Filt'r Soft Matte Longwear Foundation

Likely close Swatch reads about the same
bareMinerals

7.5 Dune · COMPLEXION RESCUE Hydrating Foundation Stick with Mineral SPF 25

Likely close Swatch reads about the same · listed warm
Lancôme

370 Bisque W · Teint Idole Ultra Wear 24H Long Wear Foundation

Likely close Swatch reads about the same · listed warm
L.A. Girl

Beige · Pro.Matte Foundation

Likely close Swatch reads about the same
Huda Beauty

240N Toasted Coconut · #FauxFilter Full Coverage Matte Foundation

Likely close Swatch reads about the same · listed neutral-warm
beautyblender

3.55 Neutral/Olive · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed olive
It Cosmetics

Medium Tan · CC+ Cream Oil-Free Matte with SPF 40

Likely close Swatch reads about the same · listed warm
Pat McGrath Labs

16 Medium · Sublime Perfection Foundation

Likely close Swatch reads about the same · listed cool
Ulta Beauty

Medium To Tan Warm · Moisturizing Foundation Stick

Likely close Swatch reads about the same · listed warm
MAC

NW35 · Studio Fix Powder Plus Foundation

Likely close Swatch reads about the same · listed neutral-cool
Guerlain

045W · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Beauty Bakerie

335 Warm · InstaBake Aqua Glass Foundation

Likely close Swatch reads about the same · listed warm
Essence

30 Neutral Ivory · Pretty Natural Hydrating Foundation

Likely close Swatch reads about the same · listed neutral
Laura Mercier

4C1 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

Likely close Swatch reads about the same · listed olive
Burt's Bees

Natural Beige · Goodness Glows Liquid Foundation

Likely close Swatch reads about the same · listed neutral
Wet n Wild

Buff Bisque · Photo Focus Dewy Foundation

Likely close Swatch reads about the same
Make Up For Ever

Y255 · Reboot Active Care Revitalizing Foundation

Likely close Swatch reads about the same · listed warm
Makeup Revolution

F9 · Fast Base Stick Foundation

Likely close Swatch reads about the same · listed warm
KVD Vegan Beauty

018 Light · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed cool
ColourPop

110W Medium · Pretty Fresh Foundation

Likely close Swatch reads about the same · listed warm
NYX Professional Makeup

True Beige · Can't Stop Won't Stop Foundation

Likely close Swatch reads about the same · listed warm
Too Faced

Sand · Born This Way Foundation

Likely close Swatch reads about the same · listed warm
Urban Decay

6.0 · All Nighter Liquid Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
PÜR

MG5 Beige · 4-in-1 Pressed Mineral Powder Foundation SPF 15

Likely close Swatch reads cooler · listed warm
Estée Lauder

2W1 Dawn · Double Wear Light Soft Matte Hydra Makeup

Likely close Swatch reads cooler · listed warm
Clinique

WN 24 Cork · Beyond Perfecting Foundation + Concealer

Likely close Swatch reads about the same · listed neutral-warm
Natasha Denona

YN6 - Light Medium Yellow · Hy-Glam Serum Foundation

Likely close Swatch reads cooler · listed warm
Armani Beauty

3.5 · Neo Nude Foundation

Likely close Swatch reads about the same · listed olive
CoverGirl

Nude Beige · Simply Ageless 3-In-1 Liquid Foundation

Likely close Swatch reads about the same
Cover FX

1 G Plus Medium · Custom Cover Drops

Likely close Swatch reads warmer · listed olive
Benefit Cosmetics

Shade 6 Medium Warm · Hello Happy Flawless Brightening Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Bobbi Brown

Warm Sand · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads warmer · listed warm
e.l.f. Cosmetics

22 Light Warm · Soft Glam Satin Foundation

Likely close Swatch reads about the same · listed warm
Hynt Beauty

Bronzed Beige · Encore Pressed Powder Foundation

Likely close Swatch reads about the same · listed warm
Hourglass

Golden Tan · Illusion Hyaluronic Skin Tint

Likely close Swatch reads about the same · listed warm

Closest shade in the other 65 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Effortless Effect Foundation

Light to Medium Neutral (lighter)
Medium Neutral (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.