Sephora Collection

12 Light Ecru in other brands

10 Hour Wear Perfection Foundation · Liquid and cream

Depth: Lighter than 59% of the shades in our data
Undertone: Listed as neutral from its retail listing
Swatch: Reads warmer than most shades this deep #d6ac80
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is NARS M2.5 Sahel in Light Reflecting Advanced Skincare Foundation (likely close). In all, 224 ranges have a likely-close shade and 105 brands have one worth trying.

Closest shade in each brand

The 40 closest of 105 brands. The other 65 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

NARS

M2.5 Sahel · Light Reflecting Advanced Skincare Foundation

Likely close Swatch reads about the same · listed warm
bareMinerals

7.5 Dune · COMPLEXION RESCUE Hydrating Foundation Stick with Mineral SPF 25

Likely close Swatch reads about the same · listed warm
Anastasia Beverly Hills

305N · Luminous Foundation

Likely close Swatch reads about the same · listed olive
Ulta Beauty

Medium Cool · Effortless Effect Foundation

Likely close Swatch reads about the same · listed cool
L.A. Girl

Beige · Pro.Matte Foundation

Likely close Swatch reads about the same
Tom Ford

1.1 Warm Sand · Traceless Foundation Stick

Likely close Swatch reads about the same · listed warm
Maybelline

Cashew · Dream Radiant Liquid Foundation

Likely close Swatch reads about the same
Lancôme

370 Bisque W · Teint Idole Ultra Wear 24H Long Wear Foundation

Likely close Swatch reads about the same · listed warm
Laura Mercier

4C1 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

Likely close Swatch reads about the same · listed olive
Fenty Beauty

265 · Pro Filt'r Soft Matte Longwear Foundation

Likely close Swatch reads about the same
Huda Beauty

240N Toasted Coconut · #FauxFilter Full Coverage Matte Foundation

Likely close Swatch reads about the same · listed neutral-warm
Armani Beauty

3.5 · Neo Nude Foundation

Likely close Swatch reads about the same · listed olive
Makeup Revolution

F9 · Fast Base Stick Foundation

Likely close Swatch reads about the same · listed warm
CoverGirl

Nude Beige · Simply Ageless 3-In-1 Liquid Foundation

Likely close Swatch reads about the same
Pat McGrath Labs

16 Medium · Sublime Perfection Foundation

Likely close Swatch reads about the same · listed cool
Beauty Bakerie

335 Warm · InstaBake Aqua Glass Foundation

Likely close Swatch reads about the same · listed warm
ColourPop

110W Medium · Pretty Fresh Foundation

Likely close Swatch reads about the same · listed warm
beautyblender

3.55 Neutral/Olive · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed olive
KVD Vegan Beauty

027 Medium · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed neutral
MAC

NW35 · Studio Fix Powder Plus Foundation

Likely close Swatch reads about the same · listed neutral-cool
Guerlain

045W · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Bobbi Brown

Natural · Skin Foundation Stick

Likely close Swatch reads about the same · listed neutral
Clinique

WN 24 Cork · Beyond Perfecting Foundation + Concealer

Likely close Swatch reads about the same · listed neutral-warm
Wet n Wild

Buff Bisque · Photo Focus Dewy Foundation

Likely close Swatch reads about the same
It Cosmetics

Medium · Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

Likely close Swatch reads about the same
Hourglass

Golden Tan · Illusion Hyaluronic Skin Tint

Likely close Swatch reads about the same · listed warm
Milani

Natural Bisque · Screen Queen Foundation

Likely close Swatch reads about the same
Benefit Cosmetics

Shade 5 · Hello Happy Air Stick Foundation SPF 20

Likely close Swatch reads about the same · listed neutral-warm
Make Up For Ever

Y255 · Reboot Active Care Revitalizing Foundation

Likely close Swatch reads about the same · listed warm
Essence

30 Neutral Ivory · Pretty Natural Hydrating Foundation

Likely close Swatch reads about the same · listed neutral
Sephora Collection

28.5 N · Best Skin Ever Liquid Foundation

Likely close Swatch reads cooler · listed warm
Cover FX

1 G Plus Medium · Custom Cover Drops

Likely close Swatch reads warmer · listed olive
Burt's Bees

Natural Beige · Goodness Glows Liquid Foundation

Likely close Swatch reads about the same · listed neutral
Tarte

35G Medium Golden · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed warm
PÜR

MG5 Beige · 4-in-1 Pressed Mineral Powder Foundation SPF 15

Likely close Swatch reads cooler · listed warm
Estée Lauder

2W1 Dawn · Double Wear Light Soft Matte Hydra Makeup

Likely close Swatch reads cooler · listed warm
Hynt Beauty

Bronzed Beige · Encore Pressed Powder Foundation

Likely close Swatch reads about the same · listed warm
Juvia's Place

650 Alexandria · I Am Magic Foundation

Likely close Swatch reads about the same · listed neutral
VDL

A06 Cool Deep Tan · Perfect Lasting Foundation

Likely close Swatch reads about the same · listed cool
Urban Decay

20WY · Stay Naked Weightless Liquid Foundation

Likely close Swatch reads about the same · listed warm

Closest shade in the other 65 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in 10 Hour Wear Perfection Foundation

11.5 Pink Ecru (lighter)
13 Pink Porcelaine (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.