Foundation Shades

Ulta Beauty

Medium Olive in other brands

Effortless Effect Foundation · Liquid and cream

Depth
Lighter than 70% of the shades in our data
Undertone
Listed as olive from its name
Swatch
Reads warmer than most shades this deep #dab88b
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is NARS Tahoe in All Day Luminous Weightless Foundation (likely close). In all, 145 ranges have a likely-close shade and 100 brands have one worth trying.

Closest shade in each brand

The 40 closest of 100 brands. The other 60 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. NARS

    Tahoe · All Day Luminous Weightless Foundation

    Likely close Swatch reads about the same · listed warm

  2. Estée Lauder

    1W1 Bone · Double Wear Stay-in-Place Makeup

    Likely close Swatch reads about the same · listed warm

  3. Maybelline

    Natural Beige · Dream Radiant Liquid Foundation

    Likely close Swatch reads about the same

  4. Too Faced

    Light Beige · Born This Way Undetectable Medium-to-Full Coverage Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  5. Burt's Bees

    Sand · Mattifying Powder Foundation

    Likely close Swatch reads about the same · listed cool

  6. Make Up For Ever

    Y365 · Matte Velvet Skin Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  7. Charlotte Tilbury

    5 WARM · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed warm

  8. Cover FX

    2 N Light · Custom Cover Drops

    Likely close Swatch reads about the same · listed neutral

  9. Catrice

    005 Ivory Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads about the same

  10. MAC

    NC15 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed warm

  11. Urban Decay

    20WY · Stay Naked Weightless Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  12. Benefit Cosmetics

    5 Shade Medium Neutral Warm · Hello Happy Velvet Powder Foundation

    Likely close Swatch reads cooler · listed neutral-warm

  13. Natasha Denona

    30 LMW · Face Glow Foundation

    Likely close Swatch reads about the same · listed warm

  14. Tarte

    29G · SEA Water Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed warm

  15. PÜR

    MG3 Bisque · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads cooler · listed warm

  16. Anastasia Beverly Hills

    250C · Luminous Foundation

    Likely close Swatch reads about the same · listed neutral

  17. bareMinerals

    14 Silk · BAREPRO Longwear Powder Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  18. Laura Mercier

    Macadamia · Flawless Lumière Radiance-Perfecting Foundation

    Likely close Swatch reads cooler · listed warm

  19. e.l.f. Cosmetics

    Vanilla · Flawless Finish Foundation

    Likely close Swatch reads cooler · listed warm

  20. Ulta Beauty

    Fair To Light Warm · Youthful Glow Foundation Serum Drops

    Likely close Swatch reads cooler · listed warm

  21. Exa

    490 Hannah · High Fidelity Foundation

    Likely close Swatch reads cooler · listed olive

  22. Makeup Revolution

    F7 · Fast Base Stick Foundation

    Likely close Swatch reads cooler · listed warm

  23. Sephora Collection

    21.5 Y · Best Skin Ever Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  24. Guerlain

    04W · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads cooler · listed warm

  25. KVD Vegan Beauty

    030 Medium · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads cooler · listed warm

  26. Rare Beauty

    230N · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed olive

  27. Armani Beauty

    3.5 · Neo Nude Foundation

    Likely close Swatch reads cooler · listed olive

  28. VDL

    A05 Cool Tan · Perfect Lasting Foundation

    Likely close Swatch reads cooler · listed cool

  29. Kosas

    Light+ Neutral Warm 170 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed warm

  30. Il Makiage

    212-66020 20 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads cooler · listed neutral

  31. NYX Professional Makeup

    Nude · Total Control Pro Drop Foundation

    Likely close Swatch reads cooler

  32. Bobbi Brown

    Warm Sand · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads deeper · listed warm

  33. The Ordinary

    2.1 Y · Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  34. CoverGirl

    M80 Caramel Beige · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same

  35. beautyblender

    2.40 Neutral/Olive · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads lighter · listed olive

  36. Almay

    110 Light · Skin Perfecting Healthy Biome Makeup

    Likely close Swatch reads about the same

  37. Revlon

    210 Crème Brulee · ColorStay Light Cover Liquid Foundation

    Likely close Swatch reads cooler

  38. Milani

    Warm Bisque · Screen Queen Foundation

    Likely close Swatch reads cooler · listed warm

  39. Lancôme

    140 Ivoire N · Teint Idole Ultra Longwear Foundation Stick SPF 21

    Likely close Swatch reads cooler

  40. Givenchy

    Y210 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads cooler · listed warm

Closest shade in the other 60 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Effortless Effect Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.