Foundation Shades

Origins

120 in other brands

Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation · Liquid and cream

Depth
Lighter than 80% of the shades in our data
Undertone
Listed as warm from its retail listing
Swatch
Reads warmer than most shades this deep #e3c59e
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Too Faced Ivory in Born This Way Foundation (likely close). In all, 165 ranges have a likely-close shade and 100 brands have one worth trying.

Closest shade in each brand

The 40 closest of 100 brands. The other 60 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Too Faced

    Ivory · Born This Way Foundation

    Likely close Swatch reads about the same · listed warm

  2. Tarte

    24G Light Golden · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed warm

  3. NYX Professional Makeup

    Medium Beige · Stay Matte Powder Foundation

    Likely close Swatch reads about the same

  4. L'Oréal

    425 - Linen · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads about the same

  5. bareMinerals

    13 Golden Nude · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

    Likely close Swatch reads about the same · listed warm

  6. Natasha Denona

    45N · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads about the same · listed neutral

  7. Make Up For Ever

    Y363 · Matte Velvet Skin Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  8. NARS

    L3.5 Salzburg · Light Reflecting Advanced Skincare Foundation

    Likely close Swatch reads about the same · listed warm

  9. Urban Decay

    1.0 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  10. beautyblender

    2.40 Neutral/Olive · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed olive

  11. Bobbi Brown

    Cool Sand · Skin Foundation Stick

    Likely close Swatch reads cooler · listed cool

  12. jane iredale

    Warm Sienna · Liquid Minerals A Foundation

    Likely close Swatch reads about the same · listed warm

  13. Maybelline

    Honey · SuperStay Full Coverage Powder Foundation

    Likely close Swatch reads about the same

  14. Wander Beauty

    Light Medium · Wanderlust Powder Foundation

    Likely close Swatch reads cooler · listed warm

  15. Laura Mercier

    Cashew Beige · Silk Crème Oil Free Photo Edition Foundation

    Likely close Swatch reads cooler · listed neutral-warm

  16. Estée Lauder

    1C1 Cool Bone · Double Wear Stay-in-Place Makeup

    Likely close Swatch reads about the same · listed cool

  17. Catrice

    002 Porcelain Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads cooler

  18. Hourglass

    Warm Ivory · Illusion Hyaluronic Skin Tint

    Likely close Swatch reads about the same · listed warm

  19. MAC

    C40 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed olive

  20. Makeup Revolution

    F3 · Fast Base Stick Foundation

    Likely close Swatch reads about the same · listed cool

  21. Morphe

    F1.70 Neutral · Fluidity Full-Coverage Foundation

    Likely close Swatch reads cooler · listed neutral

  22. Ulta Beauty

    Fair to Light Warm · Adjustable Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  23. e.l.f. Cosmetics

    Lily · Flawless Finish Foundation

    Likely close Swatch reads about the same · listed warm

  24. Rare Beauty

    170W · Liquid Touch Weightless Foundation

    Likely close Swatch reads cooler · listed olive

  25. Guerlain

    02W · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads cooler · listed warm

  26. Anastasia Beverly Hills

    200W · Luminous Foundation

    Likely close Swatch reads about the same · listed warm

  27. Charlotte Tilbury

    4 NEUTRAL · Airbrush Flawless Foundation

    Likely close Swatch reads cooler · listed neutral

  28. Benefit Cosmetics

    Shade 3 Light Neutral Warm · Hello Happy Velvet Powder Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  29. Milani

    Creamy Nude · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads cooler

  30. Burt's Bees

    Bare · Mattifying Powder Foundation

    Likely close Swatch reads about the same · listed cool

  31. Dose Of Colors

    111 Light · Meet Your Hue Foundation

    Likely close Swatch reads cooler · listed neutral

  32. Lawless

    Mesa · Woke Up Like This Flawless Finish Foundation

    Likely close Swatch reads cooler · listed warm

  33. Givenchy

    Y207 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads cooler · listed warm

  34. Juvia's Place

    720 Bali · I Am Magic Foundation

    Likely close Swatch reads cooler · listed neutral

  35. Sephora Collection

    7 · Clean Glowing Skin Foundation

    Likely close Swatch reads cooler · listed warm

  36. Fenty Beauty

    125 · Pro Filt'r Soft Matte Longwear Foundation

    Likely close Swatch reads cooler

  37. Kevyn Aucoin

    4 Light EF · Foundation Balm

    Likely close Swatch reads about the same

  38. Dermablend

    25N Natural · Smooth Liquid Camo Foundation

    Likely close Swatch reads warmer · listed neutral-warm

  39. The Ordinary

    2.1 P · Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  40. ZOEVA

    040W Artist · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads cooler · listed warm

Closest shade in the other 60 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.