Foundation Shades

KVD Vegan Beauty

030 Medium in other brands

True Portrait Medium Coverage Shake Foundation · Liquid and cream

Depth
Lighter than 64% of the shades in our data
Undertone
Listed as warm from its retail listing
Swatch
Reads warmer than most shades this deep #dab182
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Sephora Collection 21.5 Y in Best Skin Ever Liquid Foundation (likely close). In all, 202 ranges have a likely-close shade and 102 brands have one worth trying.

Closest shade in each brand

The 40 closest of 102 brands. The other 62 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Sephora Collection

    21.5 Y · Best Skin Ever Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  2. Armani Beauty

    3.5 · Neo Nude Foundation

    Likely close Swatch reads about the same · listed olive

  3. Urban Decay

    20WY · Stay Naked Weightless Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  4. Milani

    Natural Bisque · Screen Queen Foundation

    Likely close Swatch reads about the same

  5. Fenty Beauty

    290 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed olive

  6. Estée Lauder

    2N1 Desert Beige · Double Wear Stay-in-Place Makeup

    Likely close Swatch reads about the same · listed neutral

  7. Laura Mercier

    Cashew · Flawless Lumière Radiance-Perfecting Foundation

    Likely close Swatch reads about the same · listed neutral

  8. Tarte

    35G Medium Golden · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed warm

  9. surratt beauty

    5 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads about the same · listed warm

  10. Anastasia Beverly Hills

    260N · Luminous Foundation

    Likely close Swatch reads about the same · listed neutral

  11. The Ordinary

    2.1 Y · Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  12. Makeup Revolution

    F7 · Fast Base Stick Foundation

    Likely close Swatch reads about the same · listed warm

  13. Cover FX

    1 G Plus Medium · Custom Cover Drops

    Likely close Swatch reads about the same · listed olive

  14. Lancôme

    190 Ivoire W · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads about the same · listed warm

  15. PÜR

    MG3 Bisque · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  16. Bobbi Brown

    Warm Natural · Skin Foundation Stick

    Likely close Swatch reads about the same · listed warm

  17. NARS

    M2.5 Sahel · Light Reflecting Advanced Skincare Foundation

    Likely close Swatch reads about the same · listed warm

  18. Ulta Beauty

    Medium To Tan Warm · Moisturizing Foundation Stick

    Likely close Swatch reads about the same · listed warm

  19. Benefit Cosmetics

    5 Shade Medium Neutral Warm · Hello Happy Velvet Powder Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  20. L.A. Girl

    Beige · Pro.Matte Foundation

    Likely close Swatch reads about the same

  21. Almay

    110 Light · Skin Perfecting Healthy Biome Makeup

    Likely close Swatch reads about the same

  22. bareMinerals

    7.5 Dune · COMPLEXION RESCUE Hydrating Foundation Stick with Mineral SPF 25

    Likely close Swatch reads about the same · listed warm

  23. Tom Ford

    5.6 Ivory Beige · Traceless Foundation Stick

    Likely close Swatch reads about the same

  24. Maybelline

    Light Beige · Fit Me Dewy + Smooth Foundation

    Likely close Swatch reads about the same

  25. Burt's Bees

    Linen Beige · Goodness Glows Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  26. Rare Beauty

    230N · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed olive

  27. Kosas

    5.5 Tone · Tinted Face Oil Foundation

    Likely close Swatch reads about the same · listed olive

  28. Exa

    490 Hannah · High Fidelity Foundation

    Likely close Swatch reads about the same · listed olive

  29. CoverGirl

    Nude Beige · Simply Ageless 3-In-1 Liquid Foundation

    Likely close Swatch reads about the same

  30. Catrice

    005 Ivory Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads about the same

  31. MAC

    NC15 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed warm

  32. It Cosmetics

    Neutral Medium · Bye Bye Foundation Powder

    Likely close Swatch reads about the same · listed neutral

  33. Charlotte Tilbury

    5 WARM · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed warm

  34. Dermablend

    30N Camel · Smooth Liquid Camo Foundation

    Likely close Swatch reads about the same · listed neutral

  35. Huda Beauty

    340G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed warm

  36. Hourglass

    Golden Tan · Illusion Hyaluronic Skin Tint

    Likely close Swatch reads about the same · listed warm

  37. ColourPop

    110W Medium · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed warm

  38. Make Up For Ever

    Y375 · Matte Velvet Skin Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  39. Too Faced

    Light Beige · Born This Way Undetectable Medium-to-Full Coverage Powder Foundation

    Likely close Swatch reads warmer · listed neutral

  40. Hynt Beauty

    Bronzed Beige · Encore Pressed Powder Foundation

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 62 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in True Portrait Medium Coverage Shake Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.