Foundation Shades

Wet n Wild

Golden Beige in other brands

Photo Focus Dewy Foundation · Liquid and cream

Depth
Lighter than 62% of the shades in our data
Undertone
Listed as warm from its name
Swatch
Reads warmer than most shades this deep #d4b174
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is MAC C45 in Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control (likely close). In all, 37 ranges have a likely-close shade and 91 brands have one worth trying.

Closest shade in each brand

The 40 closest of 91 brands. The other 51 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. MAC

    C45 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed olive

  2. Milk Makeup

    Warm Medium · Blur Liquid Matte Foundation

    Likely close Swatch reads about the same · listed warm

  3. bareMinerals

    16 Sandstone · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

    Likely close Swatch reads about the same · listed warm

  4. Fenty Beauty

    255 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads cooler · listed warm

  5. NARS

    M3 Stromboli · Light Reflecting Advanced Skincare Foundation

    Likely close Swatch reads cooler · listed warm

  6. Anastasia Beverly Hills

    290C · Luminous Foundation

    Likely close Swatch reads cooler · listed warm

  7. Almay

    110 Light · Skin Perfecting Healthy Biome Makeup

    Likely close Swatch reads cooler

  8. L'Oréal

    465 - Sand · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads lighter

  9. Maybelline

    Golden Caramel · SuperStay Full Coverage Powder Foundation

    Likely close Swatch reads lighter · listed warm

  10. Estée Lauder

    2W1 Dawn · Double Wear Stay-in-Place Makeup

    Likely close Swatch reads cooler · listed warm

  11. The Ordinary

    2.1 Y · Coverage Foundation

    Likely close Swatch reads cooler · listed warm

  12. Burt's Bees

    Sand · Mattifying Powder Foundation

    Likely close Swatch reads about the same · listed cool

  13. Too Faced

    Light Beige · Born This Way Undetectable Medium-to-Full Coverage Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  14. Kosas

    Light+ Neutral Olive 160 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads lighter and cooler · listed olive

  15. Benefit Cosmetics

    Shade 6 · Hello Happy Air Stick Foundation SPF 20

    Likely close Swatch reads cooler · listed warm

  16. Laura Mercier

    Tawny · Flawless Fusion Ultra-Longwear Foundation

    Likely close Swatch reads deeper and cooler · listed warm

  17. Cover FX

    1 G Plus Medium · Custom Cover Drops

    Likely close Swatch reads cooler · listed olive

  18. Dermablend

    35W Chai · Smooth Liquid Camo Foundation

    Likely close Swatch reads cooler · listed warm

  19. Bobbi Brown

    Warm Sand · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads cooler · listed warm

  20. Makeup Revolution

    F6 · Fast Base Stick Foundation

    Likely close Swatch reads cooler · listed warm

  21. Ulta Beauty

    Medium Neutral · Effortless Effect Foundation

    Likely close Swatch reads deeper and cooler · listed neutral

  22. KVD Vegan Beauty

    027 Medium · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads cooler · listed neutral

  23. Ofra Cosmetics

    0.25 · Absolute Cover Foundation

    Likely close Swatch reads about the same · listed warm

  24. Tarte

    Light Sand · Amazonian Clay Full Coverage Airbrush Foundation

    Likely close Swatch reads cooler · listed warm

  25. Pacifica

    26NM Neutral Medium · Alight Clean Foundation

    Likely close Swatch reads cooler · listed neutral

  26. Lancôme

    190 Ivoire W · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads cooler · listed warm

  27. Sephora Collection

    21.5 Y · Best Skin Ever Liquid Foundation

    Likely close Swatch reads cooler · listed warm

  28. Make Up For Ever

    Y433 · Matte Velvet Skin Full Coverage Foundation

    Worth sampling Swatch reads cooler · listed warm

  29. Charlotte Tilbury

    5 WARM · Airbrush Flawless Foundation

    Worth sampling Swatch reads lighter and cooler · listed warm

  30. Juvia's Place

    530 Ibiza · I Am Magic Foundation

    Worth sampling Swatch reads cooler · listed neutral

  31. Urban Decay

    20WY · Stay Naked Weightless Liquid Foundation

    Worth sampling Swatch reads cooler · listed warm

  32. Rare Beauty

    230N · Liquid Touch Weightless Foundation

    Worth sampling Swatch reads lighter and cooler · listed olive

  33. Armani Beauty

    5 · Designer Lift Smoothing Firming Full Coverage Foundation with SPF 20

    Worth sampling Swatch reads cooler · listed neutral

  34. Dose Of Colors

    119 Light Medium · Meet Your Hue Foundation

    Worth sampling Swatch reads cooler · listed olive

  35. NYX Professional Makeup

    True Beige · Can't Stop Won't Stop Foundation

    Worth sampling Swatch reads deeper and cooler · listed warm

  36. Natasha Denona

    58Y · Foundation X+

    Worth sampling Swatch reads cooler · listed warm

  37. Milani

    Natural Bisque · Screen Queen Foundation

    Worth sampling Swatch reads much cooler

  38. beautyblender

    3.20 Warm · Bounce Liquid Whip Long Wear Foundation

    Worth sampling Swatch reads lighter and cooler · listed warm

  39. Lorac

    09 · PRO Soft Focus Longwear Foundation

    Worth sampling Swatch reads cooler · listed olive

  40. Pat McGrath Labs

    16 Medium · Sublime Perfection Foundation

    Worth sampling Swatch reads cooler · listed cool

Closest shade in the other 51 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Photo Focus Dewy Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.