Ulta Beauty

Deep Neutral in other brands

Effortless Effect Foundation · Liquid and cream

Depth

Lighter than 4% of the shades in our data

Undertone

Listed as neutral from its name

Swatch

Reads in between warm and cool #713f27

Data

Retailer swatch, January 2021 (how we collect it)

This shade is deeper than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is KVD Vegan Beauty 78 Deep N in Lock-It Foundation (likely close). In all, 74 ranges have a likely-close shade and 83 brands have one worth trying.

Closest shade in each brand

The 40 closest of 83 brands. The other 43 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. KVD Vegan Beauty

   78 Deep N · Lock-It Foundation

   Likely close Swatch reads about the same · listed neutral

2. Becca Cosmetics

   5W4 Coconut · Ultimate Coverage 24 Hour Foundation

   Likely close Swatch reads about the same · listed warm

3. bareMinerals

   11 Cedar · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

   Likely close Swatch reads about the same · listed cool

4. Lancôme

   555 Suede C · Teint Idole Ultra Wear 24H Long Wear Foundation

   Likely close Swatch reads about the same · listed cool

5. Tarte

   60G mahogany golden · face tape foundation

   Likely close Swatch reads about the same · listed olive

6. Fenty Beauty

   480 · Pro Filt'r Soft Matte Longwear Foundation

   Likely close Swatch reads about the same

7. Morphe

   F5.20 Warm · Fluidity Full-Coverage Foundation

   Likely close Swatch reads about the same · listed warm

8. Make Up For Ever

   R550 · Reboot Active Care Revitalizing Foundation

   Likely close Swatch reads about the same · listed cool

9. e.l.f. Cosmetics

   8 Rich Cool · Halo Glow Liquid Filter

   Likely close Swatch reads about the same · listed cool

10. Too Faced

    Spice Rum · Born This Way Matte 24 Hour Foundation

    Likely close Swatch reads about the same · listed cool

11. Haus Labs

    510 Deep · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed cool

12. Dose Of Colors

    134 Dark · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed neutral-cool

13. MAC

    NW48 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed cool

14. Il Makiage

    212-66220 220 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed neutral

15. Ulta Beauty

    Dark Neutral · Velvet Matte Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

16. It Cosmetics

    61 Deep Neutral · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed neutral

17. beautyblender

    4.55 Cool · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed cool

18. Juvia's Place

    210 Togo · I Am Magic Foundation

    Likely close Swatch reads about the same · listed olive

19. UOMA Beauty

    T2N Black Pearl · Say What?! Foundation

    Likely close Swatch reads about the same · listed neutral

20. PÜR

    DPN2 Chestnut · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

21. Charlotte Tilbury

    15 WARM · Airbrush Flawless Foundation

    Likely close Swatch reads warmer · listed warm

22. Gucci

    530N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads cooler · listed neutral

23. Natasha Denona

    RN9 - Deep Rosy Neutral · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed neutral-cool

24. Estée Lauder

    8C1 Rich Java · Double Wear Stay-in-Place Makeup

    Likely close Swatch reads about the same · listed cool

25. Urban Decay

    12.0 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

26. NARS

    Namibia · Soft Matte Complete Foundation

    Likely close Swatch reads about the same · listed cool

27. Pacifica

    01CD Cool Deep · Alight Clean Foundation

    Likely close Swatch reads about the same · listed cool

28. Armani Beauty

    17 · Neo Nude Foundation

    Likely close Swatch reads cooler · listed neutral

29. Smith & Cult

    490 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads cooler · listed neutral

30. Dermablend

    80N Cinnamon · Smooth Liquid Camo Foundation

    Likely close Swatch reads lighter · listed neutral-cool

31. Lorac

    24 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads about the same · listed warm

32. Benefit Cosmetics

    Shade 11 Dark Neutral · Hello Happy Flawless Brightening Foundation SPF 15

    Likely close Swatch reads warmer · listed neutral

33. Physicians Formula

    DpN3 · The Healthy Foundation SPF 20

    Likely close Swatch reads warmer

34. NYX Professional Makeup

    Deep Rich · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed cool

35. Anastasia Beverly Hills

    490W · Luminous Foundation

    Likely close Swatch reads warmer · listed cool

36. L.A. Girl

    Rich Cocoa · Pro Coverage Liquid Foundation

    Likely close Swatch reads lighter

37. Marc Jacobs Beauty

    86 Cocoa Deep · Re(marc)able Full Cover Foundation Concentrate

    Likely close Swatch reads lighter · listed cool

38. Catrice

    090 Espresso Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads warmer

39. Milani

    Rich Sienna · Screen Queen Foundation

    Likely close Swatch reads warmer

40. J.Cat Beauty

    Autumn Spice · Aquasurance Compact Foundation

    Likely close Swatch reads lighter and cooler

Closest shade in the other 43 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 900 Cappuccino
• Au Naturale Goa
• Beauty Bakerie 307 Cool Neutral
• BLK/OPL Carob
• Bobbi Brown 10.25 Cool Espresso
• boscia La Jolla
• Burt's Bees Deep Maple
• Clinique CN 127 Truffle
• ColourPop 213C Deep Dark
• Cover FX N120
• CoverGirl D70 Cappuccino
• Dior 080 Ebony
• Elcie Cosmetics Chestnut
• Essence 270 Warm Amber
• Exa 150 Dequan
• Flower Beauty D3 Mocha
• Givenchy W480
• Hourglass No. 8 Walnut
• Huda Beauty 550R Hot Fudge
• ILIA 17 Miho
• jane iredale M18
• Juice Beauty 29 Deep
• KIKO Milano Cocoa
• Kosas Deep Neutral Warm 390
• L'Oréal C9.5, Deep
• La Mer 420 Terra
• Laura Mercier Espresso
• Makeup Revolution F16.5
• Maybelline 375 Java
• Milk Makeup Deep
• Nudestix 10 Nude
• Pat McGrath Labs 33 Deep
• Perricone MD Rich
• Pretty Vulgar Darling At Dusk
• Rare Beauty 520W
• Sephora Collection 65 Deep Dark Ebony
• Smashbox 4.35
• surratt beauty 15 Surreal Skin
• The Ordinary 3.3 N
• Tom Ford 13.0 Espresso
• Wet n Wild Almond
• Yves Saint Laurent B95
• ZOEVA 410W Strong

Filter every range in the shade finder

Next to it in Effortless Effect Foundation

• Deep Warm (lighter)
• Dark Neutral (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.