Too Faced

Spice Rum in other brands

Born This Way Matte 24 Hour Foundation · Liquid and cream

Depth: Lighter than 5% of the shades in our data
Undertone: Listed as cool from its retail listing
Swatch: Reads in between warm and cool #774025
Data: Retailer swatch, January 2021 (how we collect it)

This shade is deeper than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is Becca Cosmetics 5W4 Coconut in Ultimate Coverage 24 Hour Foundation (likely close). In all, 65 ranges have a likely-close shade and 83 brands have one worth trying.

Closest shade in each brand

The 40 closest of 83 brands. The other 43 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Becca Cosmetics

5W4 Coconut · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed warm
Fenty Beauty

470 · Pro Filt'r Soft Matte Longwear Foundation

Likely close Swatch reads about the same
Pacifica

01CD Cool Deep · Alight Clean Foundation

Likely close Swatch reads about the same · listed cool
KVD Vegan Beauty

78 Deep N · Lock-It Foundation

Likely close Swatch reads about the same · listed neutral
Smith & Cult

510 Cool · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed cool
Natasha Denona

RN9 - Deep Rosy Neutral · Hy-Glam Serum Foundation

Likely close Swatch reads about the same · listed neutral-cool
Lancôme

555 Suede C · Teint Idole Ultra Wear 24H Long Wear Foundation

Likely close Swatch reads about the same · listed cool
Juvia's Place

210 Togo · I Am Magic Foundation

Likely close Swatch reads about the same · listed olive
Dose Of Colors

132 Dark · Meet Your Hue Foundation

Likely close Swatch reads about the same · listed neutral
Charlotte Tilbury

14 NEUTRAL · Airbrush Flawless Foundation

Likely close Swatch reads about the same · listed neutral
Ulta Beauty

Deep Neutral · Effortless Effect Foundation

Likely close Swatch reads about the same · listed neutral
e.l.f. Cosmetics

52 Deep Cool · Soft Glam Satin Foundation

Likely close Swatch reads about the same · listed cool
Lorac

24 · PRO Soft Focus Longwear Foundation

Likely close Swatch reads about the same · listed warm
bareMinerals

11 Cedar · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

Likely close Swatch reads about the same · listed cool
beautyblender

4.55 Cool · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed cool
Dermablend

80N Cinnamon · Smooth Liquid Camo Foundation

Likely close Swatch reads about the same · listed neutral-cool
Il Makiage

212-66225 225 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed cool
Tarte

60G mahogany golden · face tape foundation

Likely close Swatch reads about the same · listed olive
L.A. Girl

Rich Cocoa · Pro Coverage Liquid Foundation

Likely close Swatch reads about the same
MAC

NW48 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed cool
PÜR

DPN2 Chestnut · 4-in-1 Pressed Mineral Powder Foundation SPF 15

Likely close Swatch reads about the same · listed neutral
Make Up For Ever

R550 · Reboot Active Care Revitalizing Foundation

Likely close Swatch reads about the same · listed cool
Morphe

F5.20 Warm · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed warm
Too Faced

Spiced Rum · Born This Way Undetectable Medium-to-Full Coverage Foundation

Likely close Swatch reads cooler · listed cool
Urban Decay

12.0 · All Nighter Liquid Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
UOMA Beauty

T2N Black Pearl · Say What?! Foundation

Likely close Swatch reads about the same · listed neutral
Haus Labs

510 Deep · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed cool
It Cosmetics

61 Deep Neutral · Your Skin But Better Foundation + Skincare

Likely close Swatch reads about the same · listed neutral
Estée Lauder

7C1 Rich Mahogany · Double Wear Stay-in-Place Makeup

Likely close Swatch reads warmer · listed cool
Clinique

CN 126 Espresso · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

Likely close Swatch reads warmer · listed neutral-cool
Pat McGrath Labs

33 Deep · Sublime Perfection Foundation

Likely close Swatch reads lighter · listed cool
Marc Jacobs Beauty

86 Cocoa Deep · Re(marc)able Full Cover Foundation Concentrate

Likely close Swatch reads lighter · listed cool
NARS

Namibia · Soft Matte Complete Foundation

Likely close Swatch reads about the same · listed cool
Physicians Formula

DpW2 · The Healthy Foundation SPF 20

Likely close Swatch reads warmer
Gucci

530N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads cooler · listed neutral
Rare Beauty

520W · Liquid Touch Weightless Foundation

Likely close Swatch reads warmer · listed warm
Armani Beauty

17 · Neo Nude Foundation

Likely close Swatch reads cooler · listed neutral
J.Cat Beauty

Autumn Spice · Aquasurance Compact Foundation

Likely close Swatch reads cooler
Catrice

085 Chestnut Beige · HD Liquid Coverage Foundation

Likely close Swatch reads lighter
Benefit Cosmetics

Shade 11 Dark Neutral · Hello Happy Flawless Brightening Foundation SPF 15

Likely close Swatch reads warmer · listed neutral

Closest shade in the other 43 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Born This Way Matte 24 Hour Foundation

Chai (lighter)
Tiramisu (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.