Foundation Shades

Ulta Beauty

Medium Warm in other brands

Effortless Effect Foundation · Liquid and cream

Depth
Lighter than 79% of the shades in our data
Undertone
Listed as warm from its name
Swatch
Reads warmer than most shades this deep #e3c590
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is bareMinerals 11 Natural in BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20 (likely close). In all, 50 ranges have a likely-close shade and 89 brands have one worth trying.

Closest shade in each brand

The 40 closest of 89 brands. The other 49 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. bareMinerals

    11 Natural · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

    Likely close Swatch reads about the same · listed neutral-cool

  2. Dermablend

    25N Natural · Smooth Liquid Camo Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  3. Too Faced

    Vanilla · Born This Way Undetectable Medium-to-Full Coverage Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  4. MAC

    C40 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads cooler · listed olive

  5. L'Oréal

    465 - Sand · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads deeper

  6. Sephora Collection

    12 Y · Best Skin Ever Liquid Foundation

    Likely close Swatch reads cooler · listed warm

  7. Estée Lauder

    1N1 Ivory Nude · Double Wear Stay-in-Place Makeup

    Likely close Swatch reads about the same · listed neutral

  8. Fenty Beauty

    145 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed olive

  9. Make Up For Ever

    Y363 · Matte Velvet Skin Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  10. Maybelline

    Honey · SuperStay Full Coverage Powder Foundation

    Likely close Swatch reads cooler

  11. Charlotte Tilbury

    5 NEUTRAL · Airbrush Flawless Foundation

    Likely close Swatch reads cooler · listed neutral

  12. Tarte

    Fair-Light Neutral · Amazonian Clay Full Coverage Airbrush Foundation

    Likely close Swatch reads cooler · listed neutral

  13. Burt's Bees

    Bare · Mattifying Powder Foundation

    Likely close Swatch reads about the same · listed cool

  14. The Ordinary

    2.1 P · Coverage Foundation

    Likely close Swatch reads cooler · listed cool

  15. Makeup Revolution

    F2 · Fast Base Stick Foundation

    Likely close Swatch reads about the same · listed warm

  16. Morphe

    F1.80 Warm · Fluidity Full-Coverage Foundation

    Likely close Swatch reads lighter · listed warm

  17. Hourglass

    Warm Ivory · Illusion Hyaluronic Skin Tint

    Likely close Swatch reads about the same · listed warm

  18. Ulta Beauty

    Fair to Light Warm · Adjustable Coverage Foundation

    Likely close Swatch reads cooler · listed warm

  19. e.l.f. Cosmetics

    15 Fair Warm · Soft Glam Satin Foundation

    Likely close Swatch reads cooler · listed warm

  20. NYX Professional Makeup

    Medium Beige · Stay Matte Powder Foundation

    Likely close Swatch reads cooler

  21. Origins

    120 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads cooler · listed warm

  22. NARS

    L5 Fiji · Light Reflecting Advanced Skincare Foundation

    Likely close Swatch reads cooler · listed warm

  23. Urban Decay

    51NN · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads cooler · listed neutral

  24. jane iredale

    Warm Sienna · PurePressed Base Mineral Foundation Refill

    Likely close Swatch reads cooler · listed warm

  25. Kosas

    Light+ Neutral Olive 160 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads cooler · listed olive

  26. Hynt Beauty

    Nude Sand · Encore Pressed Powder Foundation

    Likely close Swatch reads lighter and cooler · listed neutral-warm

  27. Dose Of Colors

    115 Light Medium · Meet Your Hue Foundation

    Likely close Swatch reads cooler · listed warm

  28. Exa

    510 Carolina · High Fidelity Foundation

    Likely close Swatch reads cooler · listed warm

  29. Benefit Cosmetics

    Shade 2 · Hello Happy Air Stick Foundation SPF 20

    Likely close Swatch reads lighter and cooler · listed warm

  30. Rare Beauty

    190W · Liquid Touch Weightless Foundation

    Likely close Swatch reads cooler · listed warm

  31. Kevyn Aucoin

    4 Light EF · Foundation Balm

    Likely close Swatch reads lighter and cooler

  32. Flower Beauty

    L3 Nude · Light Illusion Liquid Foundation

    Likely close Swatch reads cooler

  33. Anastasia Beverly Hills

    200W · Luminous Foundation

    Worth sampling Swatch reads cooler · listed warm

  34. Laura Mercier

    Ivory · Flawless Lumière Radiance-Perfecting Foundation

    Worth sampling Swatch reads much cooler · listed warm

  35. beautyblender

    2.40 Neutral/Olive · Bounce Liquid Whip Long Wear Foundation

    Worth sampling Swatch reads cooler · listed olive

  36. Natasha Denona

    45N · Transformatte Pore Vanishing Matte Foundation

    Worth sampling Swatch reads cooler · listed neutral

  37. Bobbi Brown

    Cool Honey · Skin Long-Wear Fluid Powder Foundation SPF 20

    Worth sampling Swatch reads much cooler · listed cool

  38. VDL

    A05 Cool Tan · Perfect Lasting Foundation

    Worth sampling Swatch reads much cooler · listed cool

  39. Tom Ford

    1.4 Bone · Traceless Soft Matte Foundation

    Worth sampling Swatch reads about the same · listed olive

  40. L.A. Girl

    Ivory · Pro.Matte Foundation

    Worth sampling Swatch reads lighter and cooler

Closest shade in the other 49 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Effortless Effect Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.