Foundation Shades

Ulta Beauty

Fair to Light Warm in other brands

Effortless Effect Foundation · Liquid and cream

Depth
Lighter than 85% of the shades in our data
Undertone
Listed as warm from its name
Swatch
Reads warmer than most shades this deep #e0cbac
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Ulta Beauty Fair Warm in Youthful Glow Foundation Serum Drops (likely close). In all, 84 ranges have a likely-close shade and 98 brands have one worth trying.

Closest shade in each brand

The 40 closest of 98 brands. The other 58 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Ulta Beauty

    Fair Warm · Youthful Glow Foundation Serum Drops

    Likely close Swatch reads about the same · listed warm

  2. Tom Ford

    1.4 Bone · Traceless Soft Matte Foundation

    Likely close Swatch reads about the same · listed olive

  3. Too Faced

    Snow · Born This Way Undetectable Medium-to-Full Coverage Powder Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  4. Make Up For Ever

    Y335 · Matte Velvet Skin Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  5. Benefit Cosmetics

    Shade 3 Light Neutral Warm · Hello Happy Velvet Powder Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  6. L.A. Girl

    Nude · Pro.Matte Foundation

    Likely close Swatch reads about the same

  7. Makeup Revolution

    F0.2 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  8. bareMinerals

    07 Warm Light · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

    Likely close Swatch reads about the same · listed warm

  9. Laura Mercier

    Bamboo Beige · Silk Crème Moisturizing Photo Edition Foundation

    Likely close Swatch reads cooler · listed neutral

  10. Natasha Denona

    30 WLight Medium · Foundation X+

    Likely close Swatch reads cooler · listed warm

  11. e.l.f. Cosmetics

    12 Fair Warm · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed warm

  12. VDL

    V02 Warm Light Beige · Perfect Lasting Foundation

    Likely close Swatch reads lighter · listed warm

  13. Anastasia Beverly Hills

    160C · Luminous Foundation

    Likely close Swatch reads cooler · listed neutral

  14. NYX Professional Makeup

    Nude · Stay Matte Powder Foundation

    Likely close Swatch reads about the same

  15. The Ordinary

    1.2 P · Coverage Foundation

    Likely close Swatch reads cooler · listed cool

  16. Maybelline

    Classic Ivory · Dream Urban Cover Flawless Coverage Foundation SPF 50

    Likely close Swatch reads about the same

  17. NARS

    L2 Mont Blanc · Light Reflecting Advanced Skincare Foundation

    Likely close Swatch reads cooler · listed neutral

  18. Lancôme

    095 Ivoire W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads cooler

  19. Tarte

    22G · SEA Water Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed warm

  20. Lorac

    01 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads cooler · listed cool

  21. Morphe

    F1.50 Neutral · Fluidity Full-Coverage Foundation

    Likely close Swatch reads cooler · listed neutral

  22. MAC

    NW18 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads cooler · listed neutral

  23. Hourglass

    Warm Ivory · Illusion Hyaluronic Skin Tint

    Likely close Swatch reads about the same · listed warm

  24. Guerlain

    00W · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads lighter and cooler · listed warm

  25. PÜR

    LG6 Vanilla · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads cooler · listed warm

  26. Huda Beauty

    130G Panna Cotta · #FauxFilter Full Coverage Matte Foundation

    Likely close Swatch reads cooler · listed warm

  27. Origins

    120 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads about the same · listed warm

  28. ColourPop

    45W Light · Pretty Fresh Foundation

    Likely close Swatch reads cooler · listed warm

  29. Wander Beauty

    Medium · Wanderlust Powder Foundation

    Likely close Swatch reads cooler · listed olive

  30. Haus Labs

    040 Fair · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads cooler · listed neutral

  31. L'Oréal

    Porcelain · Infallible 24HR Fresh Wear Foundation In A Powder

    Likely close Swatch reads cooler

  32. It Cosmetics

    Fair · Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads lighter and cooler

  33. Dermablend

    25N Natural · Smooth Liquid Camo Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  34. Wet n Wild

    Nude Ivory · Photo Focus Dewy Foundation

    Likely close Swatch reads much cooler

  35. Estée Lauder

    1C1 Cool Bone · Double Wear Stay-in-Place Makeup

    Likely close Swatch reads cooler · listed cool

  36. Burt's Bees

    Ivory · Goodness Glows Liquid Foundation

    Likely close Swatch reads cooler · listed neutral

  37. Sephora Collection

    04 N · Best Skin Ever Liquid Foundation

    Likely close Swatch reads lighter · listed neutral

  38. Urban Decay

    1.0 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads deeper and cooler · listed warm

  39. Elcie Cosmetics

    Porcelain · Micro Silque Foundation

    Likely close Swatch reads cooler · listed neutral

  40. Juvia's Place

    640 Malta · I Am Magic Foundation

    Likely close Swatch reads cooler · listed warm

Closest shade in the other 58 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Effortless Effect Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.