Foundation Shades

Ulta Beauty

Fair Neutral in other brands

Effortless Effect Foundation · Liquid and cream

Depth
Lighter than 89% of the shades in our data
Undertone
Listed as neutral from its name
Swatch
Reads warmer than most shades this deep #e2d0ba
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Benefit Cosmetics Shade 1 Fair Cool in Hello Happy Velvet Powder Foundation (likely close). In all, 82 ranges have a likely-close shade and 99 brands have one worth trying.

Closest shade in each brand

The 40 closest of 99 brands. The other 59 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Benefit Cosmetics

    Shade 1 Fair Cool · Hello Happy Velvet Powder Foundation

    Likely close Swatch reads about the same · listed cool

  2. Maybelline

    Classic Ivory · Dream Urban Cover Flawless Coverage Foundation SPF 50

    Likely close Swatch reads about the same

  3. Tom Ford

    0.5 Porcelain · Traceless Soft Matte Foundation

    Likely close Swatch reads about the same · listed neutral

  4. ColourPop

    15W Fair · Pretty Fresh Foundation

    Likely close Swatch reads cooler · listed warm

  5. NARS

    L2 Mont Blanc · Light Reflecting Advanced Skincare Foundation

    Likely close Swatch reads about the same · listed neutral

  6. VDL

    V02.5 Cool Undertone · Perfect Lasting Foundation

    Likely close Swatch reads about the same · listed cool

  7. Koh Gen Do

    113 · Aqua Foundation

    Likely close Swatch reads cooler · listed warm

  8. MAC

    NC12 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads cooler · listed neutral

  9. Hourglass

    Ivory · Illusion Hyaluronic Skin Tint

    Likely close Swatch reads cooler · listed cool

  10. L.A. Girl

    Nude · Pro.Matte Foundation

    Likely close Swatch reads about the same

  11. Lancôme

    095 Ivoire W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads about the same

  12. Make Up For Ever

    R230 · Matte Velvet Skin Full Coverage Foundation

    Likely close Swatch reads lighter and cooler · listed cool

  13. Origins

    320 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads cooler · listed cool

  14. Sephora Collection

    03 P · Best Skin Ever Liquid Foundation

    Likely close Swatch reads lighter · listed cool

  15. Elcie Cosmetics

    Porcelain · Micro Silque Foundation

    Likely close Swatch reads deeper and cooler · listed neutral

  16. Ulta Beauty

    Fair Warm · Youthful Glow Foundation Serum Drops

    Likely close Swatch reads warmer · listed warm

  17. Laura Mercier

    Sand Beige · Silk Crème Moisturizing Photo Edition Foundation

    Likely close Swatch reads deeper · listed warm

  18. e.l.f. Cosmetics

    Pearl · Flawless Finish Foundation

    Likely close Swatch reads cooler · listed neutral

  19. Charlotte Tilbury

    1.5 · Light Wonder Foundation

    Likely close Swatch reads cooler

  20. The Ordinary

    1.2 P · Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  21. PÜR

    LG6 Vanilla · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  22. Too Faced

    Cloud · Born This Way Pressed Powder Foundation

    Likely close Swatch reads lighter · listed neutral-cool

  23. NYX Professional Makeup

    Fair · Can't Stop Won't Stop Foundation

    Likely close Swatch reads deeper · listed cool

  24. Natasha Denona

    30 WLight Medium · Foundation X+

    Likely close Swatch reads about the same · listed warm

  25. Bobbi Brown

    1 Warm Ivory · Skin Foundation SPF 15

    Likely close Swatch reads lighter · listed warm

  26. Fenty Beauty

    150 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads cooler · listed neutral

  27. Lorac

    01 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads cooler · listed cool

  28. Makeup Revolution

    F0.1 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads deeper · listed cool

  29. Kosas

    01 Tone · Tinted Face Oil Foundation

    Likely close Swatch reads lighter · listed cool

  30. L'Oréal

    Pearl · Infallible 24HR Fresh Wear Foundation In A Powder

    Likely close Swatch reads cooler

  31. Tarte

    Light · Amazonian Clay BB Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen

    Likely close Swatch reads lighter and cooler · listed warm

  32. bareMinerals

    01 Fair · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

    Likely close Swatch reads lighter · listed neutral-warm

  33. It Cosmetics

    Fair · Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads cooler

  34. Milk Makeup

    Fair · Sunshine Skin Tint SPF 30

    Likely close Swatch reads cooler · listed cool

  35. Anastasia Beverly Hills

    130N · Luminous Foundation

    Likely close Swatch reads deeper · listed neutral-cool

  36. Wet n Wild

    Nude Ivory · Photo Focus Dewy Foundation

    Likely close Swatch reads cooler

  37. Josie Maran

    Fair Light · Argan Matchmaker Serum Foundation

    Likely close Swatch reads much cooler · listed cool

  38. jane iredale

    Light Beige · Liquid Minerals A Foundation

    Likely close Swatch reads much cooler · listed cool

  39. ZOEVA

    020C Amazing · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads much cooler · listed cool

  40. Huda Beauty

    130G Panna Cotta · #FauxFilter Full Coverage Matte Foundation

    Likely close Swatch reads cooler · listed warm

Closest shade in the other 59 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Effortless Effect Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.