Foundation Shades

Juvia's Place

220 Dakar in other brands

I Am Magic Foundation · Liquid and cream

Depth
Lighter than 8% of the shades in our data
Undertone
Listed as warm from its retail listing
Swatch
Reads cooler than most shades this deep #90452a
Data
Retailer swatch, January 2021 (how we collect it)

Listed as warm, but its swatch reads cooler than most shades this deep. Retailer swatches don't always show undertone well, so give the listed undertone more weight.

The closest shade in another brand is Smashbox 4.3 in Studio Skin 24 Hour Oil-Free Hydra Foundation (likely close). In all, 39 ranges have a likely-close shade and 82 brands have one worth trying.

Closest shade in each brand

The 40 closest of 82 brands. The other 42 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Smashbox

    4.3 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads about the same · listed neutral

  2. Too Faced

    Mahogany · Born This Way Matte 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

  3. Smith & Cult

    480 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed neutral

  4. L'Oréal

    520 - Sienna · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads about the same

  5. Ulta Beauty

    Dark Warm · Moisturizing Foundation Stick

    Likely close Swatch reads about the same · listed warm

  6. Bobbi Brown

    Walnut · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads warmer · listed cool

  7. Kosas

    9.5 Tone · Tinted Face Oil Foundation

    Likely close Swatch reads about the same · listed neutral

  8. Tarte

    Deep Honey · Clay Stick Foundation

    Likely close Swatch reads cooler · listed warm

  9. bareMinerals

    31 Mocha · BAREPRO Performance Wear Liquid Foundation Broad Spectrum SPF 20

    Likely close Swatch reads warmer · listed cool

  10. NARS

    D7.5 Port Louis · Light Reflecting Advanced Skincare Foundation

    Likely close Swatch reads deeper · listed neutral

  11. e.l.f. Cosmetics

    Espresso · Flawless Finish Foundation

    Likely close Swatch reads about the same · listed olive

  12. ZOEVA

    400C Spirited · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed cool

  13. Charlotte Tilbury

    14 COOL · Airbrush Flawless Foundation

    Likely close Swatch reads warmer · listed cool

  14. Dermablend

    80W Chocolate Brown · Cover Creme Full Coverage Foundation

    Likely close Swatch reads warmer · listed neutral

  15. Catrice

    092 Warm Spices · True Skin Hydrating Foundation

    Likely close Swatch reads warmer · listed warm

  16. It Cosmetics

    Deep · Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads cooler · listed neutral

  17. Il Makiage

    212-66225 225 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed cool

  18. MAC

    NW50 · Pro Longwear Nourishing Waterproof Foundation

    Likely close Swatch reads about the same · listed neutral

  19. Lancôme

    550 Suede · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads deeper

  20. Pacifica

    02ND Neutral Deep · Alight Clean Foundation

    Likely close Swatch reads warmer · listed neutral

  21. Morphe

    Hint of Cocoa · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads about the same · listed neutral

  22. Laura Mercier

    Truffle · Flawless Fusion Ultra-Longwear Foundation

    Likely close Swatch reads warmer · listed neutral

  23. Rare Beauty

    490C · Liquid Touch Weightless Foundation

    Likely close Swatch reads lighter · listed neutral

  24. Almay

    900 Cappuccino · Clear Complexion Make Myself Clear Makeup

    Likely close Swatch reads warmer

  25. Benefit Cosmetics

    11 · Mini Hello Happy Flawless Brightening Foundation SPF 15

    Likely close Swatch reads warmer · listed neutral

  26. KVD Vegan Beauty

    230 Rich Deep · Lock-It Powder Foundation Refills

    Likely close Swatch reads about the same

  27. Pat McGrath Labs

    33 Deep · Sublime Perfection Foundation

    Worth sampling Swatch reads warmer · listed cool

  28. Estée Lauder

    6W1 Sandalwood · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Worth sampling Swatch reads lighter · listed warm

  29. Marc Jacobs Beauty

    86 Cocoa Deep · Re(marc)able Full Cover Foundation Concentrate

    Worth sampling Swatch reads about the same · listed cool

  30. PÜR

    DPP1 Deeper · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Worth sampling Swatch reads about the same · listed neutral-warm

  31. La Mer

    420 Terra · The Soft Fluid Long Wear Foundation SPF 20

    Worth sampling Swatch reads warmer · listed neutral

  32. Natasha Denona

    RN9 - Deep Rosy Neutral · Hy-Glam Serum Foundation

    Worth sampling Swatch reads deeper · listed neutral-cool

  33. Wet n Wild

    Mahogany · PhotoFocus Liquid Foundation

    Worth sampling Swatch reads warmer

  34. Becca Cosmetics

    5N1 Terracotta · Ultimate Coverage 24 Hour Foundation

    Worth sampling Swatch reads warmer · listed neutral

  35. Dose Of Colors

    131 Dark · Meet Your Hue Foundation

    Worth sampling Swatch reads warmer · listed neutral-cool

  36. Dior

    080 Ebony · Diorskin Forever Undercover Foundation

    Worth sampling Swatch reads about the same · listed neutral

  37. jane iredale

    M15 · Beyond Matte Liquid Foundation

    Worth sampling Swatch reads lighter

  38. Gucci

    510C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Worth sampling Swatch reads lighter and warmer · listed cool

  39. Clinique

    Fresh Clove · Acne Solutions Liquid Makeup

    Worth sampling Swatch reads lighter and warmer · listed neutral-warm

  40. L.A. Girl

    Rich Cocoa · Pro Coverage Liquid Foundation

    Worth sampling Swatch reads warmer

Closest shade in the other 42 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in I Am Magic Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.