Morphe

F2.70 Neutral in other brands

Fluidity Full-Coverage Foundation · Liquid and cream

Depth: Lighter than 40% of the shades in our data
Undertone: Listed as neutral from its name
Swatch: Reads in between warm and cool #c89770
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Rare Beauty 310W in Liquid Touch Weightless Foundation (likely close). In all, 230 ranges have a likely-close shade and 106 brands have one worth trying.

Closest shade in each brand

The 40 closest of 106 brands. The other 66 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Rare Beauty

310W · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed warm
PÜR

DG3 Caramel · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

Likely close Swatch reads about the same · listed warm
Exa

370 Dawn · High Fidelity Foundation

Likely close Swatch reads about the same · listed warm
CoverGirl

L50 Fair Beige · TruBlend Matte Made Liquid Foundation

Likely close Swatch reads about the same
Ulta Beauty

Medium To Tan Cool · Moisturizing Foundation Stick

Likely close Swatch reads about the same · listed cool
MAC

NW18 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed neutral
L'Oréal

Buff Beige · True Match Lumi Healthy Luminous Makeup

Likely close Swatch reads about the same
Yves Saint Laurent

BD65 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed neutral-warm
Cover FX

G60 · Pressed Mineral Foundation

Likely close Swatch reads about the same · listed warm
VDL

V06 Warm Rich Brown · Perfect Lasting Foundation

Likely close Swatch reads about the same · listed warm
Armani Beauty

8.5 · Neo Nude Foundation

Likely close Swatch reads about the same · listed warm
Clinique

CN 90 Sand · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed neutral-cool
Benefit Cosmetics

Shade 8 · Hello Happy Air Stick Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Urban Decay

41 · Hydromaniac Glowy Tinted Hydrator Foundation

Likely close Swatch reads about the same · listed neutral
Huda Beauty

220N Custard · #FauxFilter Full Coverage Matte Foundation

Likely close Swatch reads about the same · listed neutral-warm
Maybelline

Coconut · SuperStay Full Coverage Powder Foundation

Likely close Swatch reads about the same
Essence

80 Cool Chai · Pretty Natural Hydrating Foundation

Likely close Swatch reads about the same · listed cool
Lancôme

370 Dore 25 W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

Likely close Swatch reads about the same
Estée Lauder

2C4 Ivory Rose · Double Wear Stay-in-Place Makeup

Likely close Swatch reads about the same · listed cool
Becca Cosmetics

3W3 Olive · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed olive
Givenchy

P340 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed cool
Fenty Beauty

11 · Eaze Drop Lightweight Blurring Skin Tint

Likely close Swatch reads about the same
Lawless

Warmth · Woke Up Like This Flawless Finish Foundation

Likely close Swatch reads about the same · listed warm
Physicians Formula

Light to Medium · Silk Foundation Elixir

Likely close Swatch reads about the same
ILIA

11 Matira · Super Serum Skin Tint SPF 40 Foundation

Likely close Swatch reads about the same · listed neutral
NYX Professional Makeup

Soft Beige · Total Control Pro Drop Foundation

Likely close Swatch reads about the same
Milk Makeup

Medium Tan · Blur Liquid Matte Foundation

Likely close Swatch reads about the same · listed olive
Too Faced

Warm Sand · Born This Way Pressed Powder Foundation

Likely close Swatch reads about the same · listed warm
Tarte

42N Tan Neutral · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed neutral
Make Up For Ever

Y415 · Ultra HD Invisible Cover Stick Foundation

Likely close Swatch reads about the same · listed warm
Wet n Wild

Classic Beige · Photo Focus Dewy Foundation

Likely close Swatch reads about the same
Kevyn Aucoin

12 Deep EF · Foundation Balm

Likely close Swatch reads about the same
Catrice

038 Honey Beige · HD Liquid Coverage Foundation

Likely close Swatch reads about the same
Origins

530 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Likely close Swatch reads about the same · listed warm
Guerlain

055W · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Natasha Denona

85 Wdark · Foundation X+

Likely close Swatch reads about the same · listed warm
KVD Vegan Beauty

045 Medium · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed neutral-warm
Dermablend

40W Sienna · Smooth Liquid Camo Foundation

Likely close Swatch reads about the same · listed warm
It Cosmetics

39 Tan Neutral · Your Skin But Better Foundation + Skincare

Likely close Swatch reads about the same · listed neutral
ColourPop

145W Med Dark · Pretty Fresh Foundation

Likely close Swatch reads about the same · listed warm

Closest shade in the other 66 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Fluidity Full-Coverage Foundation

F2.60 Neutral (lighter)
F2.80 Warm (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.