Foundation Shades

Wet n Wild

Classic Beige in other brands

Photo Focus Dewy Foundation · Liquid and cream

Depth
Lighter than 40% of the shades in our data
Undertone
Not listed
Swatch
Reads in between warm and cool #cb9773
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Maybelline Honey in Super Stay Longwear Liquid Foundation 30Hr Wear (likely close). In all, 238 ranges have a likely-close shade and 106 brands have one worth trying.

Closest shade in each brand

The 40 closest of 106 brands. The other 66 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Maybelline

    Honey · Super Stay Longwear Liquid Foundation 30Hr Wear

    Likely close Swatch reads about the same

  2. Make Up For Ever

    Y415 · Ultra HD Invisible Cover Stick Foundation

    Likely close Swatch reads about the same · listed warm

  3. ILIA

    12 Kokkini · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads about the same · listed warm

  4. Huda Beauty

    455R · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed cool

  5. Yves Saint Laurent

    B65 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  6. Cover FX

    G60 · Power Play Foundation

    Likely close Swatch reads about the same · listed warm

  7. Sephora Collection

    56 Mahogany · MicroSmooth Baked Powder Foundation

    Likely close Swatch reads about the same

  8. e.l.f. Cosmetics

    25 Light Neutral · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed neutral

  9. Exa

    280 Mac · High Fidelity Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  10. NYX Professional Makeup

    Soft Beige · Total Control Pro Drop Foundation

    Likely close Swatch reads about the same

  11. Clinique

    Voloptuous Vanilla · Chubby in the Nude Foundation Stick

    Likely close Swatch reads about the same · listed neutral-warm

  12. CoverGirl

    M60 Natural Beige · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same

  13. Kevyn Aucoin

    11 Medium EF · Foundation Balm

    Likely close Swatch reads about the same

  14. Becca Cosmetics

    3N3 Khaki · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed neutral

  15. Milk Makeup

    Golden Tan · Flex Foundation Stick

    Likely close Swatch reads about the same · listed warm

  16. Hourglass

    No. 4 Beige · Veil Fluid Makeup

    Likely close Swatch reads about the same · listed warm

  17. bareMinerals

    4N Neutral Tan · Blemish Rescue Salicylic Acid Loose Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  18. Laura Mercier

    Pecan · Silk Crème Moisturizing Photo Edition Foundation

    Likely close Swatch reads about the same · listed neutral

  19. Shiseido

    360 Citrine · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

    Likely close Swatch reads about the same · listed olive

  20. L'Oréal

    Buff Beige · True Match Lumi Healthy Luminous Makeup

    Likely close Swatch reads about the same

  21. Tarte

    35N medium neutral · face tape foundation

    Likely close Swatch reads about the same · listed neutral

  22. Ulta Beauty

    Medium To Tan Cool · Moisturizing Foundation Stick

    Likely close Swatch reads about the same · listed cool

  23. Guerlain

    055C · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  24. Beauty Bakerie

    327 Cool Neutral · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  25. Wet n Wild

    Classic Beige · PhotoFocus Liquid Foundation

    Likely close Swatch reads about the same

  26. Bobbi Brown

    Natural Tan · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed olive

  27. NARS

    Malaga · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed warm

  28. Too Faced

    Warm Sand · Born This Way Pressed Powder Foundation

    Likely close Swatch reads about the same · listed warm

  29. MAC

    NW18 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed neutral

  30. KVD Vegan Beauty

    045 Medium · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  31. Dior

    5 Warm · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads about the same · listed warm

  32. Fenty Beauty

    370 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  33. Gucci

    260W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed warm

  34. Armani Beauty

    8.5 · Neo Nude Foundation

    Likely close Swatch reads about the same · listed warm

  35. Origins

    610 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads about the same · listed neutral

  36. Morphe

    F2.70 Neutral · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  37. Givenchy

    Y310 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  38. Natasha Denona

    85 Wdark · Foundation X+

    Likely close Swatch reads about the same · listed warm

  39. Lancôme

    250 Bisque W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads about the same

  40. Estée Lauder

    3N1 Ivory Beige · Double Wear Light Soft Matte Hydra Makeup

    Likely close Swatch reads about the same · listed neutral

Closest shade in the other 66 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Photo Focus Dewy Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.