Maybelline

312 Golden in other brands

Fit Me Matte + Poreless Liquid Foundation · Liquid and cream

Depth: Lighter than 45% of the shades in our data
Undertone: Listed as warm from its name
Swatch: Reads cooler than most shades this deep #d89878
Data: Retailer swatch, January 2021 (how we collect it)

Listed as warm, but its swatch reads cooler than most shades this deep. Retailer swatches don't always show undertone well, so give the listed undertone more weight.

The closest shade in another brand is Armani Beauty 7.75 in Power Fabric Longwear High Cover Foundation SPF 25 (likely close). In all, 162 ranges have a likely-close shade and 106 brands have one worth trying.

Closest shade in each brand

The 40 closest of 106 brands. The other 66 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Armani Beauty

7.75 · Power Fabric Longwear High Cover Foundation SPF 25

Likely close Swatch reads about the same · listed warm
Tarte

35B medium beige · face tape foundation

Likely close Swatch reads about the same · listed cool
Bobbi Brown

Warm Golden · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Nudestix

5 Medium · Nudies Tinted Blur Stick

Likely close Swatch reads about the same · listed warm
Koh Gen Do

301 · Aqua Foundation

Likely close Swatch reads about the same · listed neutral-warm
rms beauty

44 · "Un" Cover-Up Cream Foundation

Likely close Swatch reads about the same · listed cool
Dior

4 Neutral · Dior Airflash Spray Foundation

Likely close Swatch reads about the same · listed neutral
Milk Makeup

Medium Tan · Flex Foundation Stick

Likely close Swatch reads about the same · listed neutral
COOLA

Golden · Rōsilliance Organic BB+ Cream SPF 30

Likely close Swatch reads about the same · listed warm
Almay

600 Sand Beige · Clear Complexion Make Myself Clear Makeup

Likely close Swatch reads about the same
bareMinerals

07 Tan · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

Likely close Swatch reads about the same · listed cool
Ulta Beauty

Tan Neutral · Mineral Powder Foundation

Likely close Swatch reads about the same · listed neutral
Laura Mercier

5W1 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

Likely close Swatch reads about the same · listed warm
ILIA

13 Kamari · Super Serum Skin Tint SPF 40 Foundation

Likely close Swatch reads about the same · listed warm
L'Oréal

W6, Medium · True Match Super-Blendable Foundation

Likely close Swatch reads about the same
Make Up For Ever

Y505Cognac · Matte Velvet Skin Blurring Powder Foundation

Likely close Swatch reads about the same · listed neutral
W3LL People

Medium Pink · Narcissist Foundation Stick

Likely close Swatch reads about the same · listed cool
Catrice

030 Neutral Sand · True Skin Hydrating Foundation

Likely close Swatch reads warmer · listed neutral
Maybelline

Golden · Super Stay Longwear Liquid Foundation 30Hr Wear

Likely close Swatch reads about the same · listed warm
Haus Labs

250 Light Medium · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Tom Ford

7.0 Tawny · Traceless Foundation Stick

Likely close Swatch reads cooler
Shiseido

430 · Synchro Skin Self-Refreshing Foundation SPF 30

Likely close Swatch reads about the same · listed neutral
NYX Professional Makeup

Soft Beige · Born To Glow Naturally Radiant Foundation

Likely close Swatch reads about the same · listed cool
UOMA Beauty

T2N Honey Honey · Say What?! Foundation

Likely close Swatch reads about the same · listed olive
Becca Cosmetics

3C2 Cassava · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed cool
Exa

340 Koko · High Fidelity Foundation

Likely close Swatch reads about the same · listed cool
Lancôme

350 Dore 10 N · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

Likely close Swatch reads about the same
Morphe

Hint of Cappuccino · Morphe 2 Hint Hint Skin Tint

Likely close Swatch reads about the same · listed neutral
Fenty Beauty

320 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads warmer · listed cool
florence by mills

LM070 · Like a Light Skin Tint

Likely close Swatch reads warmer · listed neutral
KVD Vegan Beauty

145 Medium · Lock-It Powder Foundation

Likely close Swatch reads warmer
Antonym

Dark · Certified Organic Baked Foundation

Likely close Swatch reads warmer
Wander Beauty

Rich · Nude Illusion Liquid Foundation

Likely close Swatch reads about the same
Sephora Collection

12 Chestnut · Make No Mistake Foundation & Concealer Stick

Likely close Swatch reads about the same · listed olive
Dose Of Colors

121 Light Medium · Meet Your Hue Foundation

Likely close Swatch reads about the same · listed cool
NARS

Valencia · Soft Matte Complete Foundation

Likely close Swatch reads warmer · listed warm
Smith & Cult

290 Warm · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads warmer · listed warm
Natasha Denona

R5 - Medium Rosy · Hy-Glam Serum Foundation

Likely close Swatch reads about the same · listed cool
Wet n Wild

Classic Beige · PhotoFocus Liquid Foundation

Likely close Swatch reads warmer
Jouer Cosmetics

Café · Essential High Coverage Crème Foundation

Likely close Swatch reads about the same · listed neutral

Closest shade in the other 66 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Fit Me Matte + Poreless Liquid Foundation

310 Sun Beige (lighter)
320 Natural Tan (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.