Fenty Beauty

300 in other brands

Pro Filt'r Soft Matte Powder Foundation · Powder

Depth

Lighter than 44% of the shades in our data

Undertone

Listed as warm from its retail listing

Swatch

Reads in between warm and cool #d29a70

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is KVD Vegan Beauty 150 Medium in Lock-It Powder Foundation (likely close). In all, 241 ranges have a likely-close shade and 106 brands have one worth trying.

Closest shade in each brand

The 40 closest of 106 brands. The other 66 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. KVD Vegan Beauty

   150 Medium · Lock-It Powder Foundation

   Likely close Swatch reads about the same

2. Gucci

   260W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

   Likely close Swatch reads about the same · listed warm

3. NARS

   Barcelona · Soft Matte Complete Foundation

   Likely close Swatch reads about the same · listed warm

4. Armani Beauty

   9 · Neo Nude Foundation

   Likely close Swatch reads about the same · listed olive

5. Clinique

   Fresh Beige · Acne Solutions Liquid Makeup

   Likely close Swatch reads about the same · listed neutral-cool

6. Cover FX

   G60 · Natural Finish Foundation

   Likely close Swatch reads about the same · listed warm

7. Tarte

   Medium-Tan · BB Tinted Treatment 12-Hour Primer Broad Spectrum SPF 30 Sunscreen

   Likely close Swatch reads about the same

8. Urban Decay

   7.75 · All Nighter Liquid Full Coverage Foundation

   Likely close Swatch reads about the same · listed warm

9. Guerlain

   05C · L'Essentiel Natural Longwear Foundation SPF 20

   Likely close Swatch reads about the same · listed cool

10. Bobbi Brown

    Warm Almond · Skin Long-Wear Fluid Powder Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

11. Origins

    610 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads about the same · listed neutral

12. Fenty Beauty

    370 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed neutral-warm

13. Kevyn Aucoin

    10 Medium EF · Foundation Balm

    Likely close Swatch reads about the same

14. CoverGirl

    M10 Golden Natural · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same · listed warm

15. beautyblender

    3.65 Neutral · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed neutral

16. MAC

    NW40 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads about the same · listed cool

17. L'Oréal

    Sun Beige · Infallible Pro-Glow Foundation

    Likely close Swatch reads about the same

18. UOMA Beauty

    T3N Honey Honey · Say What?! Foundation

    Likely close Swatch reads about the same · listed olive

19. Lancôme

    330 Bisque N · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads about the same

20. Charlotte Tilbury

    8.5 · Magic Foundation

    Likely close Swatch reads about the same · listed neutral-warm

21. Ulta Beauty

    Tan Olive · Velvet Matte Longwear Foundation

    Likely close Swatch reads about the same · listed olive

22. bareMinerals

    6.5 Desert · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

    Likely close Swatch reads about the same · listed neutral-warm

23. Laura Mercier

    12 · Smooth Finish Foundation Powder

    Likely close Swatch reads about the same · listed warm

24. Yves Saint Laurent

    BD60 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed neutral-warm

25. Smashbox

    2.15 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

    Likely close Swatch reads about the same · listed cool

26. Becca Cosmetics

    3N2 Noisette · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed neutral-warm

27. Exa

    280 Mac · High Fidelity Foundation

    Likely close Swatch reads about the same · listed neutral-warm

28. e.l.f. Cosmetics

    34 Medium Cool · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed cool

29. Milani

    Warm Buff · Screen Queen Foundation

    Likely close Swatch reads about the same · listed warm

30. Essence

    50 Neutral Champagne · Pretty Natural Hydrating Foundation

    Likely close Swatch reads about the same · listed neutral

31. Perricone MD

    Golden · No Makeup Foundation Serum Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed warm

32. Too Faced

    Warm Beige · Born This Way Undetectable Medium-to-Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

33. Natasha Denona

    89WY · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads about the same · listed warm

34. NYX Professional Makeup

    Soft Beige · Total Control Pro Drop Foundation

    Likely close Swatch reads about the same

35. Beauty Bakerie

    329 Warm Neutral · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed neutral-warm

36. Make Up For Ever

    Y405 · Reboot Active Care Revitalizing Foundation

    Likely close Swatch reads about the same · listed warm

37. ILIA

    11 Matira · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads about the same · listed neutral

38. Shiseido

    350 Maple · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

    Likely close Swatch reads about the same · listed neutral

39. Huda Beauty

    455R · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed cool

40. Milk Makeup

    Medium Tan · Blur Liquid Matte Foundation

    Likely close Swatch reads about the same · listed olive

Closest shade in the other 66 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 140 Golden
• Amorepacific 208 Medium Yellow
• Anastasia Beverly Hills 310C
• Antonym Dark
• Au Naturale Lucia
• Benefit Cosmetics Shade 8
• Bite Beauty M90
• BLK/OPL Rich Caramel
• boscia Manhattan Beach
• Burt's Bees Classic Ivory
• Catrice 030 Neutral Sand
• ColourPop 145W Med Dark
• COOLA Golden
• Dermablend 50C Honey Beige
• Dior 4.5 Neutral
• Dose Of Colors 122 Medium Tan
• Dr. Dennis Gross Skincare Medium/Deep
• Dr. Jart+ Medium
• Elcie Cosmetics Vanilla
• Estée Lauder 3W1 Tawny
• florence by mills LM050
• Flower Beauty M5 Caramel
• Givenchy Y305
• Haus Labs 145 Light
• Hourglass Light Beige
• Hynt Beauty Honey Chestnut
• Il Makiage 212-66075 75
• It Cosmetics 40 Tan Cool
• J.Cat Beauty Soft Tan
• jane iredale Fawn
• Josie Maran Medium Dark
• Jouer Cosmetics Maple
• Juice Beauty 15 Rosy Sand
• Juvia's Place 400 Ethiopia
• KIKO Milano Hazelnut
• Koh Gen Do 301
• Kosas Medium Neutral 220
• L.A. Girl Natural
• La Mer 350 Honey
• Lawless Warmth
• lilah b. b classic
• Lorac 07
• Makeup Revolution F8.2
• Maybelline Honey
• Morphe Hint of Caramel
• Nudestix 5 Nude
• Ofra Cosmetics 6
• Pacifica 20CM Cool Medium
• Pat McGrath Labs 17 Medium
• Physicians Formula Light to Medium
• Pretty Vulgar Shameless Skin
• PÜR DG1 Nutmeg
• Rare Beauty 310W
• Revlon 330 Natural Tan
• rms beauty 33.5
• Sephora Collection 35 N
• Smith & Cult 280 Warm
• surratt beauty 10 Surreal Skin
• The Ordinary 3.1 Y
• Tom Ford 5.5 Bisque
• VDL A05.5 Warm Undertone
• W3LL People Dark Golden
• Wander Beauty Golden Tan
• Wet n Wild Classic Beige
• Winky Lux Deep
• ZOEVA 210N Gifted

Filter every range in the shade finder

Next to it in Pro Filt'r Soft Matte Powder Foundation

• 290 (lighter)
• 310 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.