Urban Decay

40CP in other brands

Stay Naked Weightless Liquid Foundation · Liquid and cream

Depth

Lighter than 36% of the shades in our data

Undertone

Listed as cool from its retail listing

Swatch

Reads warmer than most shades this deep #b89575

Data

Retailer swatch, January 2021 (how we collect it)

Listed as cool, but its swatch reads warmer than most shades this deep. Retailer swatches don't always show undertone well, so give the listed undertone more weight.

The closest shade in another brand is It Cosmetics Tan in CC+ Cream Oil-Free Matte with SPF 40 (likely close). In all, 110 ranges have a likely-close shade and 104 brands have one worth trying.

Closest shade in each brand

The 40 closest of 104 brands. The other 64 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. It Cosmetics

   Tan · CC+ Cream Oil-Free Matte with SPF 40

   Likely close Swatch reads about the same · listed warm

2. Anastasia Beverly Hills

   315N · Luminous Foundation

   Likely close Swatch reads about the same · listed neutral

3. ColourPop

   147W Medium Dark · Pretty Fresh Foundation

   Likely close Swatch reads about the same · listed warm

4. Il Makiage

   212-66085 85 · Woke Up Like This Flawless Base Foundation

   Likely close Swatch reads about the same · listed neutral

5. Ofra Cosmetics

   4.75 · Absolute Cover Foundation

   Likely close Swatch reads about the same · listed cool

6. Elcie Cosmetics

   Vanilla · Micro Silque Foundation

   Likely close Swatch reads about the same · listed neutral

7. La Mer

   41 Soft Cameo · The Luminous Lifting Cushion Foundation SPF 20 + Refill

   Likely close Swatch reads about the same · listed cool

8. NYX Professional Makeup

   Medium Olive · Can't Stop Won't Stop Foundation

   Likely close Swatch reads about the same · listed olive

9. Yves Saint Laurent

   B60 · Touche Eclat Le Teint Radiant Liquid Foundation

   Likely close Swatch reads cooler · listed neutral

10. Make Up For Ever

    Y412 · Ultra HD Invisible Cover Foundation

    Likely close Swatch reads about the same · listed neutral

11. Hourglass

    Golden Natural · Vanish Seamless Finish Foundation Stick

    Likely close Swatch reads about the same · listed warm

12. Kosas

    07 Tone · Tinted Face Oil Foundation

    Likely close Swatch reads about the same · listed neutral

13. Haus Labs

    260 Light Medium · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed olive

14. Estée Lauder

    2C5 Creamy Tan · Double Wear Maximum Cover Camouflage Makeup for Face and Body SPF 15

    Likely close Swatch reads warmer · listed cool

15. Burt's Bees

    Almond Beige · Goodness Glows Liquid Foundation

    Likely close Swatch reads cooler · listed cool

16. Morphe

    F2.60 Neutral · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

17. Dior

    4 Warm Olive · Dior Airflash Spray Foundation

    Likely close Swatch reads about the same · listed olive

18. Guerlain

    05N · Lingerie De Peau Natural Perfection Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

19. Kevyn Aucoin

    12 Deep EF · The Etherealist Foundation

    Likely close Swatch reads cooler · listed neutral

20. jane iredale

    Cognac · PurePressed Base Mineral Foundation Refill

    Likely close Swatch reads about the same

21. Benefit Cosmetics

    Shade 8 Tan Warm · Hello Happy Velvet Powder Foundation

    Likely close Swatch reads about the same · listed warm

22. e.l.f. Cosmetics

    4 Medium Neutral · Halo Glow Liquid Filter

    Likely close Swatch reads about the same · listed neutral

23. Tarte

    48G · SEA Water Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed warm

24. Too Faced

    Caramel · Born This Way Foundation

    Likely close Swatch reads cooler · listed neutral

25. Pat McGrath Labs

    18 Medium · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed olive

26. Lawless

    Warmth · Woke Up Like This Flawless Finish Foundation

    Likely close Swatch reads about the same · listed warm

27. Milani

    Sand Beige · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Likely close Swatch reads cooler

28. Sephora Collection

    34.5 Nutmeg · 10 Hour Wear Perfection Foundation

    Likely close Swatch reads lighter · listed neutral

29. Exa

    260 Alex · High Fidelity Foundation

    Likely close Swatch reads cooler

30. Armani Beauty

    9 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads cooler · listed olive

31. Milk Makeup

    Caramel · Blur Liquid Matte Foundation

    Likely close Swatch reads cooler · listed warm

32. Maybelline

    Honey Beige · Dream Radiant Liquid Foundation

    Likely close Swatch reads cooler

33. Shiseido

    420 · Synchro Skin Self-Refreshing Foundation SPF 30

    Likely close Swatch reads about the same · listed warm

34. Cover FX

    4 N Medium · Custom Cover Drops

    Likely close Swatch reads cooler · listed neutral

35. Bobbi Brown

    Cool Ivory · Skin Foundation Stick

    Likely close Swatch reads about the same · listed cool

36. Catrice

    055 Warm Bamboo · HD Liquid Coverage Foundation

    Likely close Swatch reads about the same · listed warm

37. MAC

    NW20 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads cooler · listed cool

38. Dermablend

    40W Sienna · Smooth Liquid Camo Foundation

    Likely close Swatch reads about the same · listed warm

39. Physicians Formula

    Light to Medium · Silk Foundation Elixir

    Likely close Swatch reads cooler

40. Tom Ford

    8.2 Warm Honey · Traceless Soft Matte Foundation

    Likely close Swatch reads lighter and cooler · listed warm

Closest shade in the other 64 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 130 Medium
• Amorepacific 208 Medium Yellow
• Antonym Dark
• Au Naturale Seville
• bareMinerals 23 Walnut
• Beauty Bakerie 323 Warm
• beautyblender 3.65 Neutral
• Becca Cosmetics Amber
• Bite Beauty M90
• BLK/OPL Rich Caramel
• boscia Newport
• Charlotte Tilbury 9.5
• Clinique Fresh Sand
• COOLA Light/Medium
• CoverGirl L80 True Ivory
• Dose Of Colors 122 Medium Tan
• Dr. Dennis Gross Skincare Medium/Deep
• Dr. Jart+ Medium
• Essence 80 Cool Chai
• Fenty Beauty 11
• florence by mills M080
• Flower Beauty M4 Tawny
• Givenchy N08
• Gucci 360W
• Huda Beauty 300N Latte
• Hynt Beauty Honey Chestnut
• ILIA 11 Matira
• J.Cat Beauty Soft Tan
• Josie Maran Medium Dark
• Jouer Cosmetics Maple
• Juice Beauty 10 Naked Beige
• Juvia's Place 500 Bogota
• Koh Gen Do 302
• KVD Vegan Beauty 048 Medium
• L.A. Girl Medium Beige
• L'Oréal Classic Beige
• Lancôme 250 Bisque W
• Laura Mercier 5W1
• lilah b. b classic
• Lorac 12
• Makeup Revolution F10.2
• NARS Malaga
• Natasha Denona 85 Wdark
• Nudestix 6 Medium
• Origins 620
• Pacifica 20CM Cool Medium
• Perricone MD Beige
• Pretty Vulgar Deep Truth
• PÜR Tan
• Rare Beauty 310W
• Revlon 330 Natural Tan
• rms beauty 55
• Smashbox 2.18
• Smith & Cult 300 Neutral
• surratt beauty 10 Surreal Skin
• The Ordinary 3.1 Y
• Ulta Beauty Light
• UOMA Beauty T1N Bronze Venus
• Urban Decay 6.5
• VDL V06 Warm Rich Brown
• W3LL People Dark Golden
• Wander Beauty Rich
• Wet n Wild Bronze Beige
• ZOEVA 210N Gifted

Filter every range in the shade finder

Next to it in Stay Naked Weightless Liquid Foundation

• 40WO (lighter)
• 41NN (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.