Hourglass

No. 1 Ivory in other brands

Veil Fluid Makeup · Liquid and cream

Depth

Lighter than 74% of the shades in our data

Undertone

Listed as cool from its retail listing

Swatch

Reads cooler than most shades this deep #e8b89b

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is CoverGirl Warm Beige in Simply Ageless 3-In-1 Liquid Foundation (likely close). In all, 230 ranges have a likely-close shade and 103 brands have one worth trying.

Closest shade in each brand

The 40 closest of 103 brands. The other 63 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. CoverGirl

   Warm Beige · Simply Ageless 3-In-1 Liquid Foundation

   Likely close Swatch reads about the same · listed warm

2. Wet n Wild

   Shell Ivory · PhotoFocus Liquid Foundation

   Likely close Swatch reads about the same

3. UOMA Beauty

   T3C Fair Lady · Say What?! Foundation

   Likely close Swatch reads about the same · listed cool

4. Tarte

   13B · Maracuja Hydrating Tinted Moisturizer

   Likely close Swatch reads about the same · listed cool

5. MAC

   NW18 · Studio Waterweight SPF 30 Foundation

   Likely close Swatch reads about the same · listed warm

6. Maybelline

   Buff Beige · Super Stay Longwear Liquid Foundation 30Hr Wear

   Likely close Swatch reads about the same

7. jane iredale

   Suntan · Liquid Minerals A Foundation

   Likely close Swatch reads about the same · listed neutral

8. NYX Professional Makeup

   Light · Total Control Pro Drop Foundation

   Likely close Swatch reads about the same

9. Ulta Beauty

   Light Cool · Adjustable Coverage Foundation

   Likely close Swatch reads about the same · listed cool

10. Fenty Beauty

    220 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed warm

11. Bobbi Brown

    5 Honey · Skin Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

12. Yves Saint Laurent

    BD25 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed warm

13. Gucci

    150C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed cool

14. Guerlain

    04C · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

15. Estée Lauder

    3N1 Ivory Beige · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads about the same · listed neutral

16. Clinique

    CN 28 Ivory · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Likely close Swatch reads about the same

17. Dior

    2 Warm · Dior Airflash Spray Foundation

    Likely close Swatch reads about the same · listed warm

18. Pat McGrath Labs

    11 Light Medium · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed cool

19. Milk Makeup

    Nude · Flex Foundation Stick

    Likely close Swatch reads about the same · listed cool

20. L'Oréal

    450 - Rose Beige · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads about the same

21. Armani Beauty

    3.25 · Power Fabric Longwear High Cover Foundation SPF 25

    Likely close Swatch reads about the same · listed warm

22. Shiseido

    240 Quartz · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

    Likely close Swatch reads about the same · listed neutral

23. ILIA

    Catalina · True Skin Serum Foundation

    Likely close Swatch reads about the same · listed warm

24. bareMinerals

    05 Sateen · BAREPRO Performance Wear Liquid Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed cool

25. Bite Beauty

    M55 · Changemaker Supercharged Micellar Foundation

    Likely close Swatch reads about the same · listed warm

26. Rare Beauty

    180W · Liquid Touch Weightless Foundation

    Likely close Swatch reads warmer · listed warm

27. Givenchy

    Y205 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads warmer · listed warm

28. KVD Vegan Beauty

    010 Light · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed cool

29. NARS

    M3.25 Porto · Natural Radiant Longwear Foundation

    Likely close Swatch reads about the same · listed cool

30. Make Up For Ever

    Y375Golden · Matte Velvet Skin Blurring Powder Foundation

    Likely close Swatch reads about the same · listed warm

31. Becca Cosmetics

    2C1 Bisque · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed cool

32. Exa

    500 Whit · High Fidelity Foundation

    Likely close Swatch reads about the same

33. Juice Beauty

    17 Medium Tan · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads about the same · listed neutral

34. J.Cat Beauty

    Buff · Skinsurance Max Coverage Silky Foundation

    Likely close Swatch reads about the same

35. Natasha Denona

    60 WYMedium · Foundation X+

    Likely close Swatch reads about the same · listed warm

36. Hourglass

    Pearl · Immaculate Liquid Powder Foundation

    Likely close Swatch reads about the same · listed neutral

37. Too Faced

    Warm Nude · Born This Way Foundation

    Likely close Swatch reads about the same · listed warm

38. Makeup Revolution

    F3.5 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads warmer · listed neutral

39. Cover FX

    N25 · Power Play Foundation

    Likely close Swatch reads about the same · listed neutral

40. La Mer

    21 Petal · The Luminous Lifting Cushion Foundation SPF 20 + Refill

    Likely close Swatch reads about the same · listed cool

Closest shade in the other 63 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 200 Buff
• Amorepacific 104 Light/Medium Pink
• Anastasia Beverly Hills Banana
• Antonym Beige Light
• Au Naturale Lucerne
• Beauty Bakerie 343 Neutral
• beautyblender 1.50 Cool
• Benefit Cosmetics 5 Shade Medium Neutral Warm
• boscia Venice
• Burt's Bees Porcelain
• Catrice 002 Neutral Ivory
• Charlotte Tilbury 5 Medium
• ColourPop 83C Medium
• COOLA Golden
• Dermablend 15C Cool Beige
• Dose Of Colors 114 Light
• Dr. Dennis Gross Skincare Light/Medium
• Dr. Jart+ Light
• e.l.f. Cosmetics 20 Light Cool
• Elcie Cosmetics Cameo
• Essence 10 Cool Porcelain
• florence by mills F010
• Flower Beauty M1 Natural Beige
• Haus Labs 110 Light
• Huda Beauty 300N
• Hynt Beauty Sand
• Il Makiage 212-66060 60
• It Cosmetics 20.5 Light Neutral
• Josie Maran RG30 Mystical
• Jouer Cosmetics Pebble
• Juvia's Place 740 Marisol
• Kevyn Aucoin 06 ST
• Koh Gen Do 143
• Kosas Light Cool 150
• L.A. Girl Bisque
• Lancôme 100 Ivoire N
• Laura Mercier 2C1
• Lawless Oasis
• lilah b. b classic
• Lorac 03
• Milani Creamy Natural
• Morphe F1.110 Cool
• Nudestix 2 Light
• Ofra Cosmetics 4.25
• Origins 240
• Pacifica 29CM Cool Medium
• Perricone MD Porcelain
• Physicians Formula Fair to Light
• PÜR MP3 Blush Medium
• Revlon 110 Ivory
• rms beauty 11.5
• Sephora Collection 05 Light Porcelain
• Smashbox 2.15
• Smith & Cult 190 Warm
• surratt beauty 2 Surreal Skin
• The Ordinary 2.1 P
• Tom Ford 6.0 Natural
• Urban Decay 2.0
• VDL V04.5 Cool Undertone
• W3LL People Fair Pink
• Wander Beauty Golden Medium
• Winky Lux Medium
• ZOEVA 130C Determined

Filter every range in the shade finder

Next to it in Veil Fluid Makeup

• No. 0 Porcelain (lighter)
• No. 1.5 Nude (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.