Foundation Shades

UOMA Beauty

T2N Fair Lady in other brands

Say What?! Foundation · Liquid and cream

Depth
Lighter than 72% of the shades in our data
Undertone
Listed as neutral from its retail listing
Swatch
Reads in between warm and cool #e2b698
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Guerlain 04C in L'Essentiel Natural Longwear Foundation SPF 20 (likely close). In all, 257 ranges have a likely-close shade and 103 brands have one worth trying.

Closest shade in each brand

The 40 closest of 103 brands. The other 63 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Guerlain

    04C · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  2. Ulta Beauty

    Light Cool · Adjustable Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  3. ILIA

    Catalina · True Skin Serum Foundation

    Likely close Swatch reads about the same · listed warm

  4. Givenchy

    Y205 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  5. NYX Professional Makeup

    Vanilla · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed neutral

  6. Fenty Beauty

    220 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed warm

  7. L'Oréal

    450 - Rose Beige · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads about the same

  8. Bobbi Brown

    Sand · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

  9. CoverGirl

    240 Natural Beige · Olay Simply Ageless Foundation

    Likely close Swatch reads about the same

  10. Amorepacific

    104 Light/Medium Pink · Color Control Cushion Compact Broad Spectrum SPF 50+

    Likely close Swatch reads about the same · listed cool

  11. Juice Beauty

    17 Medium Tan · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads about the same · listed neutral

  12. Exa

    500 Whit · High Fidelity Foundation

    Likely close Swatch reads about the same

  13. Rare Beauty

    180W · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed warm

  14. Clinique

    CN 40 Cream Chamois · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Likely close Swatch reads about the same

  15. Lancôme

    100 Ivoire N · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads about the same · listed neutral

  16. jane iredale

    Light Beige · PurePressed Base Mineral Foundation Refill

    Likely close Swatch reads about the same · listed cool

  17. Maybelline

    Sun Beige · Super Stay Longwear Liquid Foundation 30Hr Wear

    Likely close Swatch reads about the same

  18. NARS

    Patagonia · Soft Matte Complete Foundation

    Likely close Swatch reads about the same · listed warm

  19. Morphe

    F1.110 Cool · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  20. Gucci

    150C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed cool

  21. KVD Vegan Beauty

    010 Light · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed cool

  22. Cover FX

    1 G Medium · Custom Cover Drops

    Likely close Swatch reads about the same · listed warm

  23. Makeup Revolution

    F3.5 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  24. Estée Lauder

    3N1 Ivory Beige · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads about the same · listed neutral

  25. Milani

    Buff · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Likely close Swatch reads about the same

  26. Tarte

    22N light neutral · face tape foundation

    Likely close Swatch reads about the same · listed neutral

  27. Hourglass

    No. 1 Ivory · Veil Fluid Makeup

    Likely close Swatch reads about the same · listed cool

  28. bareMinerals

    04 Suede · COMPLEXION RESCUE Hydrating Foundation Stick with Mineral SPF 25

    Likely close Swatch reads about the same · listed cool

  29. Yves Saint Laurent

    BD25 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed warm

  30. Kosas

    Very Light Cool 120 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed cool

  31. Laura Mercier

    0N1 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed neutral

  32. Natasha Denona

    55Wr · Foundation X+

    Likely close Swatch reads about the same · listed neutral

  33. Milk Makeup

    Sand · Flex Foundation Stick

    Likely close Swatch reads about the same · listed olive

  34. Wet n Wild

    Soft Beige · PhotoFocus Liquid Foundation

    Likely close Swatch reads about the same

  35. It Cosmetics

    Light Medium · Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads about the same

  36. La Mer

    21 Petal · The Luminous Lifting Cushion Foundation SPF 20 + Refill

    Likely close Swatch reads about the same · listed cool

  37. Armani Beauty

    4 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed warm

  38. ZOEVA

    160N Faith · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed neutral

  39. Jouer Cosmetics

    Pebble · Essential High Coverage Crème Foundation

    Likely close Swatch reads about the same · listed neutral

  40. Shiseido

    250 Sand · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 63 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Say What?! Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.