Urban Decay

10NN in other brands

Stay Naked Weightless Liquid Foundation · Liquid and cream

Depth

Lighter than 70% of the shades in our data

Undertone

Listed as neutral from its retail listing

Swatch

Reads in between warm and cool #deb695

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Lancôme 320 Bisque W in Teint Idole Ultra Longwear Foundation Stick SPF 21 (likely close). In all, 259 ranges have a likely-close shade and 103 brands have one worth trying.

Closest shade in each brand

The 40 closest of 103 brands. The other 63 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Lancôme

   320 Bisque W · Teint Idole Ultra Longwear Foundation Stick SPF 21

   Likely close Swatch reads about the same

2. Beauty Bakerie

   341 Warm Neutral · InstaBake Aqua Glass Foundation

   Likely close Swatch reads about the same · listed neutral-warm

3. L'Oréal

   Soft Ivory/Classic Ivory · True Match Lumi Healthy Luminous Makeup

   Likely close Swatch reads about the same

4. Laura Mercier

   Ecru · Flawless Fusion Ultra-Longwear Foundation

   Likely close Swatch reads about the same · listed cool

5. Armani Beauty

   5.1 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

   Likely close Swatch reads about the same · listed cool

6. Too Faced

   Almond · Born This Way Foundation

   Likely close Swatch reads about the same · listed warm

7. VDL

   V04.5 Cool Undertone · Perfect Lasting Foundation

   Likely close Swatch reads about the same · listed cool

8. Bobbi Brown

   Beige · Skin Foundation Stick

   Likely close Swatch reads about the same · listed neutral

9. Clinique

   Matte Medium · Superpowder Double Face Makeup

   Likely close Swatch reads about the same

10. It Cosmetics

    22 Light Neutral · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed neutral

11. PÜR

    MN3 Linen · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral-warm

12. beautyblender

    2.50 Neutral · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed neutral

13. Guerlain

    03N · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

14. Givenchy

    Y200 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral-warm

15. Exa

    450 Emily · High Fidelity Foundation

    Likely close Swatch reads about the same · listed olive

16. MAC

    NW33 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads about the same · listed neutral

17. Almay

    100 Fair · Skin Perfecting Healthy Biome Makeup

    Likely close Swatch reads about the same

18. Ulta Beauty

    Light To Medium Warm · Moisturizing Foundation Stick

    Likely close Swatch reads about the same · listed warm

19. CoverGirl

    570 Medium/Tan · Clean Fresh Skin Milk Foundation

    Likely close Swatch reads about the same

20. Urban Decay

    3.0 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

21. Morphe

    F2.10 Cool · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed cool

22. Kosas

    3.5 Tone · Tinted Face Oil Foundation

    Likely close Swatch reads about the same · listed neutral

23. Sephora Collection

    18.5 Dune · 10 Hour Wear Perfection Foundation

    Likely close Swatch reads about the same · listed warm

24. Physicians Formula

    Fair to Light · Silk Foundation Elixir

    Likely close Swatch reads about the same

25. Au Naturale

    Lucerne · Zero Gravity C2P Foundation

    Likely close Swatch reads about the same · listed neutral

26. Fenty Beauty

    230 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

27. Cover FX

    40 G+ · Power Play Foundation

    Likely close Swatch reads about the same · listed olive

28. Tarte

    34S Medium Sand · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed warm

29. ZOEVA

    110N Creative · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed warm

30. Koh Gen Do

    143 · Aqua Foundation

    Likely close Swatch reads about the same · listed warm

31. Milani

    Buff · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Likely close Swatch reads about the same

32. Origins

    220 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads about the same · listed warm

33. Benefit Cosmetics

    5 Shade Medium Neutral Warm · Hello Happy Flawless Brightening Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral-warm

34. NARS

    M1.2 Patagonia · Sheer Glow Foundation

    Likely close Swatch reads about the same · listed neutral

35. Smith & Cult

    240 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed neutral

36. Shiseido

    250 Sand · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

    Likely close Swatch reads about the same · listed warm

37. Estée Lauder

    1N0 Porcelain · Double Wear Stay-in-Place Makeup

    Likely close Swatch reads about the same · listed neutral

38. Flower Beauty

    M1 Natural Beige · Light Illusion Liquid Foundation

    Likely close Swatch reads about the same

39. bareMinerals

    04 Suede · COMPLEXION RESCUE Hydrating Foundation Stick with Mineral SPF 25

    Likely close Swatch reads about the same · listed cool

40. Natasha Denona

    55Wr · Foundation X+

    Likely close Swatch reads about the same · listed neutral

Closest shade in the other 63 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Amorepacific 104 Light/Medium Pink
• Anastasia Beverly Hills 220N
• Antonym Beige Light
• Becca Cosmetics 1N3 Cashmere
• Bite Beauty L25
• boscia Manhattan Beach
• Burt's Bees Porcelain
• Catrice 025 Warm Oat
• Charlotte Tilbury 4.5
• ColourPop 80W Medium
• COOLA Golden
• Dermablend 10N
• Dior 4 Warm
• Dose Of Colors 114 Light
• Dr. Dennis Gross Skincare Medium/Deep
• Dr. Jart+ Light
• e.l.f. Cosmetics 0 Fair Neutral Warm
• Elcie Cosmetics Cameo
• Essence 10 Cool Porcelain
• florence by mills L040
• Gucci 180W
• Haus Labs 120 Light
• Hourglass Beige
• Huda Beauty 210B Chai
• Hynt Beauty Sand
• Il Makiage 212-66030 30
• ILIA Catalina
• J.Cat Beauty Buff
• jane iredale Suntan
• Josie Maran RG30 Mystical
• Jouer Cosmetics Golden Sand
• Juice Beauty 17 Medium Tan
• Juvia's Place 650 Alexandria
• Kevyn Aucoin 04 Light EF
• KVD Vegan Beauty 012 Light
• L.A. Girl Fair
• La Mer 330 Tan
• Lawless Arizona
• lilah b. b natural
• Lorac 02
• Make Up For Ever R230
• Makeup Revolution F3.5
• Maybelline Sun Beige
• Milk Makeup Sand
• Nudestix 4 Nude
• NYX Professional Makeup Warm Vanilla
• Ofra Cosmetics 4.25
• Pacifica 32WL Warm Light
• Pat McGrath Labs 14 Light Medium
• Perricone MD Ivory
• Rare Beauty 180W
• Revlon 150 Buff
• rms beauty 11
• Smashbox 0.2
• surratt beauty 4 Surreal Skin
• The Ordinary 2.1 Y
• Tom Ford 4.0 Fawn
• UOMA Beauty T2N Fair Lady
• W3LL People Fair Golden
• Wander Beauty Fair Light
• Wet n Wild Soft Ivory
• Winky Lux Medium
• Yves Saint Laurent BD35

Filter every range in the shade finder

Next to it in Stay Naked Weightless Liquid Foundation

• 10CP (lighter)
• 11NN (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.