L'Oréal

Soft Ivory/Classic Ivory in other brands

True Match Lumi Healthy Luminous Makeup · Liquid and cream

Depth: Lighter than 71% of the shades in our data
Undertone: Not listed
Swatch: Reads in between warm and cool #e0b695
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Urban Decay 10NN in Stay Naked Weightless Liquid Foundation (likely close). In all, 266 ranges have a likely-close shade and 103 brands have one worth trying.

Closest shade in each brand

The 40 closest of 103 brands. The other 63 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Urban Decay

10NN · Stay Naked Weightless Liquid Foundation

Likely close Swatch reads about the same · listed neutral
It Cosmetics

Light Medium · Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

Likely close Swatch reads about the same
Beauty Bakerie

341 Warm Neutral · InstaBake Aqua Glass Foundation

Likely close Swatch reads about the same · listed neutral-warm
Ulta Beauty

Light Cool · Youthful Glow Foundation Serum Drops

Likely close Swatch reads about the same · listed cool
Lancôme

310 Bisque C · Teint Idole Ultra Wear 24H Long Wear Foundation

Likely close Swatch reads about the same · listed cool
Morphe

F1.110 Cool · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed cool
Givenchy

Y200 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed neutral-warm
CoverGirl

570 Medium/Tan · Clean Fresh Skin Milk Foundation

Likely close Swatch reads about the same
Armani Beauty

5.1 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Likely close Swatch reads about the same · listed cool
Bobbi Brown

Beige · Skin Foundation Stick

Likely close Swatch reads about the same · listed neutral
Fenty Beauty

230 · Pro Filt'r Hydrating Longwear Foundation

Likely close Swatch reads about the same · listed neutral
beautyblender

2.50 Neutral · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed neutral
bareMinerals

04 Suede · COMPLEXION RESCUE Hydrating Foundation Stick with Mineral SPF 25

Likely close Swatch reads about the same · listed cool
NARS

M1.2 Patagonia · Natural Radiant Longwear Foundation

Likely close Swatch reads about the same · listed neutral
Shiseido

250 Sand · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

Likely close Swatch reads about the same · listed warm
Laura Mercier

Ecru · Flawless Fusion Ultra-Longwear Foundation

Likely close Swatch reads about the same · listed cool
Natasha Denona

55Wr · Foundation X+

Likely close Swatch reads about the same · listed neutral
Clinique

Matte Medium · Superpowder Double Face Makeup

Likely close Swatch reads about the same
ZOEVA

110N Creative · Authentik Skin Natural Luminous Foundation

Likely close Swatch reads about the same · listed warm
VDL

V04.5 Cool Undertone · Perfect Lasting Foundation

Likely close Swatch reads about the same · listed cool
Tarte

34N Medium Neutral · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed neutral
MAC

NW33 · Studio Fix Powder Plus Foundation

Likely close Swatch reads about the same · listed neutral
Estée Lauder

1N0 Porcelain · Double Wear Stay-in-Place Makeup

Likely close Swatch reads about the same · listed neutral
Flower Beauty

M1 Natural Beige · Light Illusion Liquid Foundation

Likely close Swatch reads about the same
Cover FX

40 G+ · Power Play Foundation

Likely close Swatch reads about the same · listed olive
Makeup Revolution

F3.5 · Conceal & Define Full Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Too Faced

Almond · Born This Way Foundation

Likely close Swatch reads about the same · listed warm
Exa

450 Emily · High Fidelity Foundation

Likely close Swatch reads about the same · listed olive
Wet n Wild

Soft Ivory · PhotoFocus Liquid Foundation

Likely close Swatch reads about the same
ILIA

Catalina · True Skin Serum Foundation

Likely close Swatch reads about the same · listed warm
Guerlain

03N · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Milani

Buff · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

Likely close Swatch reads about the same
UOMA Beauty

T2N Fair Lady · Say What?! Foundation

Likely close Swatch reads about the same · listed neutral
PÜR

MN3 Linen · 4-in-1 Pressed Mineral Powder Foundation SPF 15

Likely close Swatch reads about the same · listed neutral-warm
Juice Beauty

17 Medium Tan · PHYTO-PIGMENTS Flawless Serum Foundation

Likely close Swatch reads about the same · listed neutral
Almay

100 Fair · Skin Perfecting Healthy Biome Makeup

Likely close Swatch reads about the same
Au Naturale

Lucerne · Zero Gravity C2P Foundation

Likely close Swatch reads about the same · listed neutral
Rare Beauty

180W · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed warm
Smith & Cult

240 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed neutral
Jouer Cosmetics

Golden Sand · Essential High Coverage Crème Foundation

Likely close Swatch reads about the same · listed warm

Closest shade in the other 63 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in True Match Lumi Healthy Luminous Makeup

Creamy Natural (lighter)
Nude Beige (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.