Foundation Shades

UOMA Beauty

T3N Fair Lady in other brands

Say What?! Foundation · Liquid and cream

Depth
Lighter than 67% of the shades in our data
Undertone
Listed as neutral from its retail listing
Swatch
Reads in between warm and cool #e1b08e
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Kosas Light Cool 150 in Revealer Skin-Improving Foundation SPF 25 (likely close). In all, 259 ranges have a likely-close shade and 103 brands have one worth trying.

Closest shade in each brand

The 40 closest of 103 brands. The other 63 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Kosas

    Light Cool 150 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed cool

  2. Tarte

    29H Light-Medium Honey · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed warm

  3. Fenty Beauty

    210 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  4. Sephora Collection

    7 Maple · Make No Mistake Foundation & Concealer Stick

    Likely close Swatch reads about the same · listed olive

  5. Hourglass

    No. 2 Light Beige · Veil Fluid Makeup

    Likely close Swatch reads about the same · listed neutral

  6. CoverGirl

    L20 Light Ivory · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same

  7. Becca Cosmetics

    2N2 Desert · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed neutral

  8. Jouer Cosmetics

    Honey Beige · Essential High Coverage Crème Foundation

    Likely close Swatch reads about the same · listed olive

  9. NARS

    M1.5 Vallauris · Natural Radiant Longwear Foundation

    Likely close Swatch reads about the same · listed cool

  10. Lancôme

    160 Ivoire W · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads about the same · listed warm

  11. Gucci

    210N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed cool

  12. Smith & Cult

    230 Warm · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed warm

  13. L'Oréal

    460 - Golden Beige · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  14. Maybelline

    Sun Beige · Super Stay Longwear Liquid Foundation 30Hr Wear

    Likely close Swatch reads about the same

  15. Clinique

    WN 38 Sesame · Beyond Perfecting Foundation + Concealer

    Likely close Swatch reads about the same · listed neutral-warm

  16. W3LL People

    Fair Pink · Narcissist Foundation Stick

    Likely close Swatch reads about the same · listed cool

  17. Milk Makeup

    Light · Flex Foundation Stick

    Likely close Swatch reads about the same · listed warm

  18. Exa

    520 Joshua · High Fidelity Foundation

    Likely close Swatch reads about the same

  19. Laura Mercier

    Chai · Silk Crème Moisturizing Photo Edition Foundation

    Likely close Swatch reads about the same · listed warm

  20. Wet n Wild

    Soft Beige · PhotoFocus Liquid Foundation

    Likely close Swatch reads about the same

  21. Armani Beauty

    4.5 · Neo Nude Foundation

    Likely close Swatch reads about the same · listed warm

  22. Lawless

    Oasis · Woke Up Like This Flawless Finish Foundation

    Likely close Swatch reads about the same · listed warm

  23. Yves Saint Laurent

    BD30 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed warm

  24. Natasha Denona

    N8 - Medium Neutral · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed neutral

  25. Make Up For Ever

    Y325 · Ultra HD Invisible Cover Stick Foundation

    Likely close Swatch reads about the same · listed warm

  26. Juice Beauty

    17 Medium Tan · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads about the same · listed neutral

  27. KVD Vegan Beauty

    130 Light · Lock-It Powder Foundation

    Likely close Swatch reads about the same

  28. Cover FX

    1 G Medium · Custom Cover Drops

    Likely close Swatch reads about the same · listed warm

  29. bareMinerals

    05 Natural · COMPLEXION RESCUE Hydrating Foundation Stick with Mineral SPF 25

    Likely close Swatch reads about the same · listed neutral-warm

  30. Anastasia Beverly Hills

    Banana · Stick Foundation

    Likely close Swatch reads about the same · listed warm

  31. Huda Beauty

    210B Chai · #FauxFilter Full Coverage Matte Foundation

    Likely close Swatch reads about the same · listed warm

  32. La Mer

    330 Tan · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

  33. Urban Decay

    30 · Hydromaniac Glowy Tinted Hydrator Foundation

    Likely close Swatch reads about the same · listed neutral

  34. Shiseido

    310 Silk · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  35. Dior

    4 Warm · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads about the same · listed warm

  36. Dermablend

    20W Cashew Beige · Cover Creme Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  37. ILIA

    8 Shela · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  38. It Cosmetics

    Fair Light · CC+ Cream Oil-Free Matte with SPF 40

    Likely close Swatch reads about the same · listed cool

  39. Too Faced

    Golden Beige · Born This Way Foundation

    Likely close Swatch reads about the same · listed warm

  40. Morphe

    F1.110 Cool · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed cool

Closest shade in the other 63 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Say What?! Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.