Fenty Beauty

280 in other brands

Pro Filt'r Soft Matte Powder Foundation · Powder

Depth

Lighter than 67% of the shades in our data

Undertone

Listed as neutral from its retail listing

Swatch

Reads in between warm and cool #e3b08c

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Kosas Light Cool 150 in Revealer Skin-Improving Foundation SPF 25 (likely close). In all, 253 ranges have a likely-close shade and 104 brands have one worth trying.

Closest shade in each brand

The 40 closest of 104 brands. The other 64 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Kosas

   Light Cool 150 · Revealer Skin-Improving Foundation SPF 25

   Likely close Swatch reads about the same · listed cool

2. Sephora Collection

   13 P · Best Skin Ever Liquid Foundation

   Likely close Swatch reads about the same · listed cool

3. Milk Makeup

   Light · Flex Foundation Stick

   Likely close Swatch reads about the same · listed warm

4. Tarte

   29H Light-Medium Honey · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

   Likely close Swatch reads about the same · listed warm

5. UOMA Beauty

   T3N Fair Lady · Say What?! Foundation

   Likely close Swatch reads about the same · listed neutral

6. NARS

   M1.5 Vallauris · Natural Radiant Longwear Foundation

   Likely close Swatch reads about the same · listed cool

7. Smith & Cult

   230 Warm · Veiled Threat Weightless Micro-Blurring Foundation

   Likely close Swatch reads about the same · listed warm

8. Clinique

   WN 38 Sesame · Beyond Perfecting Foundation + Concealer

   Likely close Swatch reads about the same · listed neutral-warm

9. L'Oréal

   Natural Buff · Infallible Pro-Glow Foundation

   Likely close Swatch reads about the same

10. Yves Saint Laurent

    BD40 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed neutral-warm

11. Becca Cosmetics

    2N2 Desert · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed neutral

12. Jouer Cosmetics

    Honey Beige · Essential High Coverage Crème Foundation

    Likely close Swatch reads about the same · listed olive

13. Gucci

    160N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed neutral

14. Hourglass

    No. 2 Light Beige · Veil Fluid Makeup

    Likely close Swatch reads about the same · listed neutral

15. Shiseido

    310 Silk · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

    Likely close Swatch reads about the same · listed neutral

16. Laura Mercier

    Chai · Silk Crème Moisturizing Photo Edition Foundation

    Likely close Swatch reads about the same · listed warm

17. bareMinerals

    3.5 Cashew · COMPLEXION RESCUE Hydrating Foundation Stick with Mineral SPF 25

    Likely close Swatch reads about the same · listed warm

18. Wet n Wild

    Soft Beige · PhotoFocus Liquid Foundation

    Likely close Swatch reads about the same

19. Make Up For Ever

    Y325 · Ultra HD Invisible Cover Stick Foundation

    Likely close Swatch reads about the same · listed warm

20. Maybelline

    310 Sun Beige · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

21. Juice Beauty

    20 Golden Tan · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads about the same · listed warm

22. KVD Vegan Beauty

    130 Light · Lock-It Powder Foundation

    Likely close Swatch reads about the same

23. Too Faced

    Golden Beige · Born This Way Foundation

    Likely close Swatch reads about the same · listed warm

24. CoverGirl

    L20 Light Ivory · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same

25. Exa

    520 Joshua · High Fidelity Foundation

    Likely close Swatch reads about the same

26. Lancôme

    160 Ivoire W · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads about the same · listed warm

27. Huda Beauty

    405N · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed neutral

28. Armani Beauty

    4.5 · Neo Nude Foundation

    Likely close Swatch reads about the same · listed warm

29. Natasha Denona

    N8 - Medium Neutral · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed neutral

30. Smashbox

    0.5 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

    Likely close Swatch reads about the same · listed cool

31. Fenty Beauty

    260 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

32. ILIA

    8 Shela · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads about the same · listed neutral-warm

33. Cover FX

    1 G Medium · Custom Cover Drops

    Likely close Swatch reads about the same · listed warm

34. W3LL People

    Fair Pink · Narcissist Foundation Stick

    Likely close Swatch reads about the same · listed cool

35. Dior

    4 Warm · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads about the same · listed warm

36. Lawless

    Arizona · Woke Up Like This Flawless Finish Foundation

    Likely close Swatch reads about the same · listed warm

37. Dermablend

    20W Cashew Beige · Cover Creme Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

38. Almay

    200 Buff · Clear Complexion Make Myself Clear Makeup

    Likely close Swatch reads about the same

39. It Cosmetics

    Medium Tan · Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads about the same · listed warm

40. Kevyn Aucoin

    7.5 Medium EF · Foundation Balm

    Likely close Swatch reads about the same

Closest shade in the other 64 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Amorepacific 204 Light/Medium Yellow
• Anastasia Beverly Hills Banana
• Antonym Dark
• Au Naturale Sand
• Beauty Bakerie 341 Warm Neutral
• beautyblender 2.50 Neutral
• Benefit Cosmetics Shade 4
• Bite Beauty M75
• Bobbi Brown Neutral Honey
• boscia Manhattan Beach
• Burt's Bees Natural Beige
• Catrice 004 Neutral Porcelain
• Charlotte Tilbury 7 Medium
• ColourPop 110W Medium
• COOLA Golden
• Dose Of Colors 114 Light
• Dr. Dennis Gross Skincare Medium/Deep
• Dr. Jart+ Light
• e.l.f. Cosmetics 23 Light Cool
• Elcie Cosmetics Cameo
• Essence 10 Cool Porcelain
• Estée Lauder 3W1 Tawny
• florence by mills L040
• Flower Beauty M1 Natural Beige
• Givenchy Y205
• Guerlain 04C
• Haus Labs 175 Light
• Hynt Beauty Bronzed Beige
• Il Makiage 212-66060 60
• J.Cat Beauty Natural
• jane iredale Caramel
• Josie Maran Medium Dark
• Juvia's Place 610 Cebu
• Koh Gen Do 143
• L.A. Girl Fair
• La Mer 330 Tan
• lilah b. b classic
• Lorac 02
• MAC NC30
• Makeup Revolution F7
• Milani Golden Sand
• Morphe F1.110 Cool
• Nudestix 4 Nude
• NYX Professional Makeup Vanilla
• Ofra Cosmetics 4
• Origins 410
• Pacifica 29CM Cool Medium
• Pat McGrath Labs 14 Light Medium
• Perricone MD Ivory
• Physicians Formula Fair to Light
• Pretty Vulgar Shameless Skin
• PÜR MN5 Golden Medium
• Rare Beauty 220C
• Revlon 240 Medium Beige
• rms beauty 33
• surratt beauty 4 Surreal Skin
• The Ordinary 3.0 R
• Tom Ford 7.7 Honey
• Ulta Beauty Medium Neutral
• Urban Decay 30
• VDL V04.5 Cool Undertone
• Wander Beauty Fair Light
• Winky Lux Medium
• ZOEVA 160N Faith

Filter every range in the shade finder

Next to it in Pro Filt'r Soft Matte Powder Foundation

• 270 (lighter)
• 290 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.