It Cosmetics

Medium in other brands

CC+ Cream Oil-Free Matte with SPF 40 · Skin tint, BB and CC

Depth: Lighter than 58% of the shades in our data
Undertone: Listed as warm from its retail listing
Swatch: Reads in between warm and cool #d0ac92
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Sephora Collection 26 Neutral Sand in Matte Perfection Powder Foundation (likely close). In all, 193 ranges have a likely-close shade and 104 brands have one worth trying.

Closest shade in each brand

The 40 closest of 104 brands. The other 64 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Sephora Collection

26 Neutral Sand · Matte Perfection Powder Foundation

Likely close Swatch reads about the same · listed neutral
Charlotte Tilbury

3 · Magic Foundation

Likely close Swatch reads about the same · listed neutral-cool
bareMinerals

Medium · Prime Time BB Tinted Primer Broad Spectrum SPF 30

Likely close Swatch reads about the same
CoverGirl

Fair Ivory · Simply Ageless 3-In-1 Liquid Foundation

Likely close Swatch reads about the same
Armani Beauty

3.5 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Likely close Swatch reads about the same · listed olive
Too Faced

Light Beige · Born This Way Foundation

Likely close Swatch reads about the same · listed neutral
Yves Saint Laurent

BD25 · Touche Eclat Le Teint Radiant Liquid Foundation

Likely close Swatch reads about the same · listed neutral-warm
Exa

390 Allie · High Fidelity Foundation

Likely close Swatch reads about the same · listed warm
e.l.f. Cosmetics

Alabaster · Flawless Finish Foundation

Likely close Swatch reads about the same · listed warm
Givenchy

N05 · Matissime Velvet Radiant Mattifying Fluid Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Natasha Denona

45 MN · Face Glow Foundation

Likely close Swatch reads about the same · listed neutral
Dermablend

30N · Flawless Creator Liquid Foundation Drops

Likely close Swatch reads about the same · listed neutral
PÜR

MG5 Almond · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

Likely close Swatch reads about the same · listed warm
Dior

3 Warm Olive · Dior Forever Matte Foundation

Likely close Swatch reads about the same · listed olive
lilah b.

b natural · Marvelous Matte Crème Foundation

Likely close Swatch reads about the same · listed neutral-cool
Jouer Cosmetics

Cashmere · Essential High Coverage Crème Foundation

Likely close Swatch reads about the same · listed warm
Cover FX

N20 · Natural Finish Foundation

Likely close Swatch reads about the same · listed neutral
Tarte

Tan · Amazonian Clay BB Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen

Likely close Swatch reads about the same · listed warm
Wet n Wild

Shell Ivory · Photo Focus Dewy Foundation

Likely close Swatch reads about the same
Origins

300 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Likely close Swatch reads about the same · listed cool
Lorac

02 · PRO Soft Focus Longwear Foundation

Likely close Swatch reads about the same · listed neutral
Wander Beauty

Golden Medium · Wanderlust Powder Foundation

Likely close Swatch reads about the same · listed warm
Estée Lauder

1N2 Ecru · Double Wear Light Soft Matte Hydra Makeup

Likely close Swatch reads about the same · listed neutral-cool
Benefit Cosmetics

Shade 4 Medium Neutral · Hello Happy Flawless Brightening Foundation SPF 15

Likely close Swatch reads about the same · listed neutral
L'Oréal

104.5 Nude Buff · Infallible Pro-Matte Liquid Longwear Foundation

Likely close Swatch reads about the same
NARS

Groenland · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

Likely close Swatch reads about the same · listed warm
Guerlain

04N · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Lancôme

160 Ivoire W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

Likely close Swatch reads about the same
Urban Decay

3.25 · All Nighter Liquid Full Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Clinique

Light Medium · Moisture Surge CC Cream Hydrating Colour Corrector Broad Spectrum SPF 30

Likely close Swatch reads cooler
NYX Professional Makeup

Light · Can't Stop Won't Stop Foundation

Likely close Swatch reads about the same · listed neutral
Bobbi Brown

Cool Natural · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads about the same · listed cool
Ulta Beauty

Fair To Light Neutral · Youthful Glow Foundation Serum Drops

Likely close Swatch reads about the same · listed neutral
Make Up For Ever

Y355 · Reboot Active Care Revitalizing Foundation

Likely close Swatch reads warmer · listed neutral
Tom Ford

5.1 Cool Almond · Traceless Soft Matte Foundation

Likely close Swatch reads about the same · listed cool
Kevyn Aucoin

05 Light EF · The Etherealist Foundation

Likely close Swatch reads cooler · listed warm
Physicians Formula

Light · Silk Foundation Elixir

Likely close Swatch reads about the same
Kosas

06 Tone · Tinted Face Oil Foundation

Likely close Swatch reads warmer · listed olive
Laura Mercier

0N1 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

Likely close Swatch reads about the same · listed neutral
Au Naturale

Lucerne · Zero Gravity C2P Foundation

Likely close Swatch reads about the same · listed neutral

Closest shade in the other 64 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in CC+ Cream Oil-Free Matte with SPF 40

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Light (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.