Tarte

35B Medium Beige in other brands

Amazonian Clay Full Coverage Foundation SPF 15 · Liquid and cream

Depth: Lighter than 53% of the shades in our data
Undertone: Listed as cool from its retail listing
Swatch: Reads in between warm and cool #e0a170
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is bareMinerals 08 Spice in Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25 (likely close). In all, 205 ranges have a likely-close shade and 105 brands have one worth trying.

Closest shade in each brand

The 40 closest of 105 brands. The other 65 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

bareMinerals

08 Spice · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

Likely close Swatch reads about the same · listed warm
Estée Lauder

5C1 Rich Chestnut · Double Wear Stay In Place Matte Powder Foundation

Likely close Swatch reads about the same · listed cool
MAC

NC30 · Pro Longwear Nourishing Waterproof Foundation

Likely close Swatch reads about the same · listed neutral-warm
CoverGirl

M50 Soft Tan · TruBlend Matte Made Liquid Foundation

Likely close Swatch reads about the same
Makeup Revolution

P14.5 · Conceal & Define Satte Matte Powder Foundation

Likely close Swatch reads about the same · listed neutral
Lancôme

360 Versatile Honey III · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

Likely close Swatch reads about the same
Laura Mercier

Bisque · Flawless Lumière Radiance-Perfecting Foundation

Likely close Swatch reads about the same · listed warm
L'Oréal

480 - Radiant Sand · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

Likely close Swatch reads about the same
Charlotte Tilbury

8 NEUTRAL · Airbrush Flawless Foundation

Likely close Swatch reads about the same · listed neutral
ZOEVA

230W Grace · Authentik Skin Natural Luminous Foundation

Likely close Swatch reads about the same · listed neutral-warm
Sephora Collection

25.5 Y · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed warm
Dermablend

50C Honey Beige · Cover Creme Full Coverage Foundation

Likely close Swatch reads about the same · listed cool
Milk Makeup

Honey · Flex Foundation Stick

Likely close Swatch reads about the same · listed olive
Dose Of Colors

117 Light Medium · Meet Your Hue Foundation

Likely close Swatch reads about the same · listed neutral
Clinique

WN 48 Oat · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

Likely close Swatch reads about the same
Natasha Denona

Y7 - Medium Yellow · Hy-Glam Serum Foundation

Likely close Swatch reads about the same · listed warm
Morphe

Hint of Caramel · Morphe 2 Hint Hint Skin Tint

Likely close Swatch reads about the same · listed neutral
Smith & Cult

310 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed neutral
UOMA Beauty

T3W Honey Honey · Say What?! Foundation

Likely close Swatch reads about the same · listed olive
Too Faced

Natural Beige · Born This Way Undetectable Medium-to-Full Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Cover FX

50 G+ · Natural Finish Foundation

Likely close Swatch reads about the same · listed olive
Milani

Sand · Conceal + Perfect 2-in-1 Foundation + Concealer

Likely close Swatch reads about the same
NARS

MD1 Syracuse · Sheer Glow Foundation

Likely close Swatch reads about the same · listed warm
J.Cat Beauty

Medium Beige · Aquasurance Compact Foundation

Likely close Swatch reads about the same
Yves Saint Laurent

BD55 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed warm
jane iredale

M7 · Beyond Matte Liquid Foundation

Likely close Swatch reads about the same
Revlon

330 Natural Tan · ColorStay Full Cover Foundation

Likely close Swatch reads about the same
Au Naturale

Lucia · Zero Gravity C2P Foundation

Likely close Swatch reads about the same · listed olive
e.l.f. Cosmetics

Buttercup · Flawless Finish Foundation

Likely close Swatch reads about the same · listed warm
beautyblender

3.40 Warm · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed warm
Ulta Beauty

Medium Warm · Adjustable Coverage Foundation

Likely close Swatch reads about the same · listed warm
Fenty Beauty

310 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed warm
Smashbox

3.0 · Studio Skin 24 Hour Oil-Free Hydra Foundation

Likely close Swatch reads about the same · listed cool
Il Makiage

212-66065 65 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed warm
Maybelline

322 Warm Honey · Fit Me Matte + Poreless Liquid Foundation

Likely close Swatch reads about the same · listed warm
Huda Beauty

440G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

Likely close Swatch reads about the same · listed warm
Hourglass

Light Beige · Immaculate Liquid Powder Foundation

Likely close Swatch reads about the same · listed neutral
Gucci

340N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed neutral
Almay

140 Golden · Skin Perfecting Healthy Biome Makeup

Likely close Swatch reads about the same · listed warm
Dior

3 Neutral · Dior Airflash Spray Foundation

Likely close Swatch reads about the same · listed neutral

Closest shade in the other 65 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Amazonian Clay Full Coverage Foundation SPF 15

35S Medium Sand (lighter)
35N Medium Neutral (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.