It Cosmetics

Light Medium in other brands

CC+ Cream Oil-Free Matte with SPF 40 · Skin tint, BB and CC

Depth: Lighter than 55% of the shades in our data
Undertone: Listed as cool from its retail listing
Swatch: Reads in between warm and cool #d4a885
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is bareMinerals 4.5 Wheat in COMPLEXION RESCUE Tinted Moisturizer with Hyaluronic Acid and Mineral SPF 30 (likely close). In all, 261 ranges have a likely-close shade and 105 brands have one worth trying.

Closest shade in each brand

The 40 closest of 105 brands. The other 65 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

bareMinerals

4.5 Wheat · COMPLEXION RESCUE Tinted Moisturizer with Hyaluronic Acid and Mineral SPF 30

Likely close Swatch reads about the same · listed cool
Exa

380 Alyssa · High Fidelity Foundation

Likely close Swatch reads about the same · listed warm
Armani Beauty

4.5 · Power Fabric Longwear High Cover Foundation SPF 25

Likely close Swatch reads about the same · listed warm
Sephora Collection

30 Sand · MicroSmooth Baked Powder Foundation

Likely close Swatch reads about the same
Juvia's Place

620 Fes · I Am Magic Foundation

Likely close Swatch reads about the same · listed neutral-warm
La Mer

350 Honey · The Soft Fluid Long Wear Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Amorepacific

204 Light/Medium Yellow · Color Control Cushion Compact Broad Spectrum SPF 50+

Likely close Swatch reads about the same · listed warm
Tom Ford

1.4 Bone · Traceless Foundation Stick

Likely close Swatch reads about the same
Lancôme

255 Clair 20 N · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

Likely close Swatch reads about the same
Kosas

04 Tone · Tinted Face Oil Foundation

Likely close Swatch reads about the same · listed warm
Wet n Wild

Bronze Beige · PhotoFocus Liquid Foundation

Likely close Swatch reads about the same
Charlotte Tilbury

7 Medium · Light Wonder Foundation

Likely close Swatch reads about the same · listed neutral
NARS

Annapurna · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

Likely close Swatch reads about the same · listed olive
Natasha Denona

88 YDark · Foundation X+

Likely close Swatch reads about the same · listed warm
Physicians Formula

Fair · NF Sheer Line Of Defense Foundation SPF 30

Likely close Swatch reads about the same
Laura Mercier

2W1 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

Likely close Swatch reads about the same · listed neutral
Makeup Revolution

F10 · Conceal & Hydrate Foundation

Likely close Swatch reads about the same · listed warm
Clinique

CN 70 Vanilla · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

Likely close Swatch reads about the same
Au Naturale

Seville · Zero Gravity C2P Foundation

Likely close Swatch reads about the same · listed olive
Juice Beauty

10 Naked Beige · PHYTO-PIGMENTS Flawless Serum Foundation

Likely close Swatch reads about the same
It Cosmetics

Neutral Medium · Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

Likely close Swatch reads about the same · listed neutral
Bobbi Brown

Beige · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads about the same · listed neutral
PÜR

MG7 Beige · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

Likely close Swatch reads about the same · listed warm
Origins

410 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Likely close Swatch reads about the same · listed cool
Essence

10 Cool Porcelain · Pretty Natural Hydrating Foundation

Likely close Swatch reads about the same · listed cool
Smith & Cult

220 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed neutral
Estée Lauder

2N1 Desert · Double Wear Light Soft Matte Hydra Makeup

Likely close Swatch reads about the same · listed neutral
Urban Decay

20CP · Stay Naked Weightless Liquid Foundation

Likely close Swatch reads about the same · listed cool
Perricone MD

Ivory · No Makeup Foundation Serum Broad Spectrum SPF 20

Likely close Swatch reads about the same
Make Up For Ever

Y305 · Reboot Active Care Revitalizing Foundation

Likely close Swatch reads about the same · listed warm
MAC

N6 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed neutral
Too Faced

Warm Beige · Peach Perfect Comfort Matte Foundation – Peaches and Cream Collection

Likely close Swatch reads about the same · listed warm
Beauty Bakerie

333 Neutral · InstaBake Aqua Glass Foundation

Likely close Swatch reads about the same · listed neutral
Yves Saint Laurent

B25 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed neutral
L'Oréal

Natural Beige · True Match Lumi Healthy Luminous Makeup

Likely close Swatch reads about the same
Fenty Beauty

150 · Pro Filt'r Soft Matte Longwear Foundation

Likely close Swatch reads about the same
Almay

120 Beige · Skin Perfecting Healthy Biome Makeup

Likely close Swatch reads about the same
Kevyn Aucoin

09 Medium EF · Foundation Balm

Likely close Swatch reads about the same
Revlon

220 Natural Beige · ColorStay Light Cover Liquid Foundation

Likely close Swatch reads about the same
Anastasia Beverly Hills

230N · Luminous Foundation

Likely close Swatch reads about the same · listed cool

Closest shade in the other 65 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in CC+ Cream Oil-Free Matte with SPF 40

Light (lighter)
Neutral Tan (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.