It Cosmetics

Neutral Tan in other brands

CC+ Cream Oil-Free Matte with SPF 40 · Skin tint, BB and CC

Depth: Lighter than 53% of the shades in our data
Undertone: Listed as neutral from its name
Swatch: Reads warmer than most shades this deep #c8a989
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Urban Decay 40NN in Stay Naked Weightless Liquid Foundation (likely close). In all, 131 ranges have a likely-close shade and 103 brands have one worth trying.

Closest shade in each brand

The 40 closest of 103 brands. The other 63 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Urban Decay

40NN · Stay Naked Weightless Liquid Foundation

Likely close Swatch reads about the same · listed neutral
Make Up For Ever

R410 · Matte Velvet Skin Full Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Tom Ford

7.5 Shell Beige · Traceless Soft Matte Foundation

Likely close Swatch reads about the same · listed olive
Natasha Denona

82W · Transformatte Pore Vanishing Matte Foundation

Likely close Swatch reads about the same · listed warm
Il Makiage

212-66040 40 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed neutral
Tarte

32G · SEA Water Foundation Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed warm
Kosas

06 Tone · Tinted Face Oil Foundation

Likely close Swatch reads cooler · listed olive
Too Faced

Golden Beige · Born This Way Pressed Powder Foundation

Likely close Swatch reads about the same · listed warm
Givenchy

N200 · Teint Couture City Balm Radiant Perfecting Skin Tint SPF 25

Likely close Swatch reads about the same · listed neutral
Yves Saint Laurent

B50 · Touche Eclat Le Teint Radiant Liquid Foundation

Likely close Swatch reads about the same · listed neutral
Ofra Cosmetics

4 · Absolute Cover Foundation

Likely close Swatch reads about the same · listed neutral
Guerlain

03N · Lingerie De Peau Natural Perfection Foundation SPF 20

Likely close Swatch reads cooler · listed neutral
bareMinerals

8.5 Terra · COMPLEXION RESCUE Hydrating Foundation Stick with Mineral SPF 25

Likely close Swatch reads about the same · listed warm
Origins

340 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Likely close Swatch reads about the same · listed neutral
Huda Beauty

230N Macaroon · #FauxFilter Full Coverage Matte Foundation

Likely close Swatch reads about the same · listed neutral
ColourPop

100W Medium · Pretty Fresh Foundation

Likely close Swatch reads about the same · listed warm
Kevyn Aucoin

08 Medium EF · The Etherealist Foundation

Likely close Swatch reads cooler · listed warm
Maybelline

Sun Beige · Dream Urban Cover Flawless Coverage Foundation SPF 50

Likely close Swatch reads about the same
Sephora Collection

18 Light Cream · 10 Hour Wear Perfection Foundation

Likely close Swatch reads cooler · listed warm
PÜR

TG1 Latte · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

Likely close Swatch reads about the same · listed warm
Laura Mercier

3C1 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

Likely close Swatch reads about the same · listed cool
Estée Lauder

3W2 Cashew · Futurist Hydra Rescue Moisturizing Makeup SPF 45

Likely close Swatch reads about the same · listed olive
CoverGirl

M90 Perfect Beige · TruBlend Matte Made Liquid Foundation

Likely close Swatch reads about the same
Bobbi Brown

Natural · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads about the same · listed neutral
Wander Beauty

Golden Medium · Wanderlust Powder Foundation

Likely close Swatch reads cooler · listed warm
NYX Professional Makeup

Warm Vanilla · Can't Stop Won't Stop Foundation

Likely close Swatch reads about the same · listed warm
Burt's Bees

Natural Beige · Goodness Glows Liquid Foundation

Likely close Swatch reads about the same · listed neutral
Hourglass

Shell · Vanish Seamless Finish Foundation Stick

Likely close Swatch reads cooler · listed neutral
Au Naturale

Biscay · Zero Gravity C2P Foundation

Likely close Swatch reads about the same · listed neutral-cool
Lancôme

360 Bisque N · Teint Idole Ultra Wear 24H Long Wear Foundation

Likely close Swatch reads about the same · listed neutral
Beauty Bakerie

335 Warm · InstaBake Aqua Glass Foundation

Likely close Swatch reads about the same · listed warm
NARS

M6 Aruba · Sheer Glow Foundation

Likely close Swatch reads about the same · listed cool
Elcie Cosmetics

Cameo · Micro Silque Foundation

Likely close Swatch reads lighter · listed neutral
KVD Vegan Beauty

018 Light · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed cool
Armani Beauty

2 · Power Fabric Longwear High Cover Foundation SPF 25

Likely close Swatch reads cooler · listed olive
MAC

NC17 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed neutral
Charlotte Tilbury

6 Medium · Light Wonder Foundation

Likely close Swatch reads cooler · listed neutral-warm
Exa

390 Allie · High Fidelity Foundation

Likely close Swatch reads cooler · listed warm
Lawless

Nomad · Woke Up Like This Flawless Finish Foundation

Likely close Swatch reads cooler · listed neutral
Catrice

008 Fair Beige · HD Liquid Coverage Foundation

Likely close Swatch reads lighter

Closest shade in the other 63 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in CC+ Cream Oil-Free Matte with SPF 40

Light Medium (lighter)
Medium Tan (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.