Max Factor

Soft Beige in other brands

Lasting Performance Foundation · Liquid and cream

Depth: Lighter than 44% of the shades in our data
Undertone: Not listed
Swatch: Reads in between warm and cool #c79a7d
Data: Max Factor's own website, October 2026 (how we collect it)

The closest shade in another brand is Dermablend 35W Tawny Beige in Cover Creme Full Coverage Foundation (likely close). In all, 262 ranges have a likely-close shade and 112 brands have one worth trying.

Closest shade in each brand

The 40 closest of 112 brands. The other 72 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Dermablend

35W Tawny Beige · Cover Creme Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Rimmel London

150 Rose Vanilla · Kind & Free Blur It Out Mattifying Skin Tint

Likely close Swatch reads about the same
Sephora Collection

19 · Clean Glowing Skin Foundation

Likely close Swatch reads about the same · listed neutral
L'Oréal

Classic Beige · True Match Lumi Healthy Luminous Makeup

Likely close Swatch reads about the same
Perricone MD

Buff · No Makeup Foundation Serum Broad Spectrum SPF 20

Likely close Swatch reads about the same
Cover FX

N70 · Pressed Mineral Foundation

Likely close Swatch reads about the same · listed neutral
Clarins

M2W · Double Serum Foundation 2in1 Hybrid Foundation

Likely close Swatch reads about the same
Il Makiage

212-66100 100 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed warm
Laura Mercier

13 · Smooth Finish Foundation Powder

Likely close Swatch reads about the same · listed neutral
florence by mills

M080 · Like a Light Skin Tint

Likely close Swatch reads about the same · listed warm
ColourPop

130N Medium Dark · Pretty Fresh Foundation

Likely close Swatch reads about the same · listed neutral
Origins

500 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Likely close Swatch reads about the same · listed warm
Urban Decay

6.5 · All Nighter Liquid Full Coverage Foundation

Likely close Swatch reads about the same · listed cool
Gucci

280C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed cool
Tarte

34H · Maracuja Hydrating Tinted Moisturizer

Likely close Swatch reads about the same · listed warm
Guerlain

04N · Lingerie De Peau Natural Perfection Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Essence

115 · Silky Blur Hydrating Longwear Foundation

Likely close Swatch reads about the same
Sisley Paris

3C2 (3R+) Pinky Peach · Sisleya Le Teint

Likely close Swatch reads about the same · listed cool
Make Up For Ever

Y435 · Ultra HD Invisible Cover Foundation

Likely close Swatch reads about the same · listed warm
Maybelline

245 Classic Beige · Fit Me Matte + Poreless Liquid Foundation

Likely close Swatch reads about the same
Catrice

010 Fair - Light · Soft Glam Filter Stick

Likely close Swatch reads about the same
Bite Beauty

M90 · Changemaker Supercharged Micellar Foundation

Likely close Swatch reads about the same · listed neutral
NYX Professional Makeup

Medium Olive · Born To Glow Naturally Radiant Foundation

Likely close Swatch reads about the same · listed olive
Milk Makeup

Caramel · Blur Liquid Matte Foundation

Likely close Swatch reads about the same · listed warm
Yves Saint Laurent

BR45 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed neutral-cool
KVD Vegan Beauty

048 Medium · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed neutral-warm
Estée Lauder

3N1 Ivory Beige · Double Wear Light Soft Matte Hydra Makeup

Likely close Swatch reads about the same · listed neutral
CoverGirl

125 - Buff Beige · Clean Invisible Foundation

Likely close Swatch reads about the same
NARS

Malaga · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

Likely close Swatch reads about the same · listed warm
Jouer Cosmetics

Maple · Essential High Coverage Crème Foundation

Likely close Swatch reads about the same · listed neutral-warm
Bobbi Brown

Natural Tan · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads about the same · listed olive
Exa

260 Alex · High Fidelity Foundation

Likely close Swatch reads about the same
Too Faced

Taffy · Born This Way Pressed Powder Foundation

Likely close Swatch reads about the same · listed cool
Givenchy

Y310 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Wander Beauty

Golden Tan · Wanderlust Powder Foundation

Likely close Swatch reads about the same · listed warm
MAC

NW20 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed cool
Kevyn Aucoin

11 Medium EF · The Etherealist Foundation

Likely close Swatch reads about the same · listed cool
Tom Ford

8.2 Warm Honey · Traceless Soft Matte Foundation

Likely close Swatch reads warmer · listed warm
Armani Beauty

5.5 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Likely close Swatch reads about the same · listed warm
Josie Maran

Medium Dark · Argan Matchmaker Serum Foundation

Likely close Swatch reads about the same

Closest shade in the other 72 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Lasting Performance Foundation

Pastelle (lighter)
Natural Beige (deeper)

Colours come from Max Factor's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.