Max Factor

Natural Beige in other brands

Lasting Performance Foundation · Liquid and cream

Depth: Lighter than 42% of the shades in our data
Undertone: Not listed
Swatch: Reads cooler than most shades this deep #c39880
Data: Max Factor's own website, October 2026 (how we collect it)

The closest shade in another brand is Sephora Collection 40 Peach Tan in Matte Perfection Powder Foundation (likely close). In all, 195 ranges have a likely-close shade and 112 brands have one worth trying.

Closest shade in each brand

The 40 closest of 112 brands. The other 72 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Sephora Collection

40 Peach Tan · Matte Perfection Powder Foundation

Likely close Swatch reads about the same · listed warm
Rimmel London

006 Rose Vanilla · Lasting Finish 25H Compact Powder Foundation

Likely close Swatch reads about the same
Bobbi Brown

Neutral Walnut · Skin Long-Wear Fluid Powder Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Estée Lauder

2N3 Dune · Double Wear Light Soft Matte Hydra Makeup

Likely close Swatch reads about the same · listed neutral
Kevyn Aucoin

11 Medium EF · The Etherealist Foundation

Likely close Swatch reads about the same · listed cool
Natasha Denona

92 WNDeep · Foundation X+

Likely close Swatch reads about the same · listed neutral-warm
Dermablend

43N · Flawless Creator Liquid Foundation Drops

Likely close Swatch reads about the same · listed neutral
Jouer Cosmetics

Sable · Essential High Coverage Crème Foundation

Likely close Swatch reads about the same · listed neutral-cool
Charlotte Tilbury

9.5 · Magic Foundation

Likely close Swatch reads about the same · listed warm
Wander Beauty

Golden Tan · Wanderlust Powder Foundation

Likely close Swatch reads about the same · listed warm
ColourPop

130N Medium Dark · Pretty Fresh Foundation

Likely close Swatch reads about the same · listed neutral
Cover FX

N30 · Natural Finish Foundation

Likely close Swatch reads about the same · listed neutral
bareMinerals

17 Fawn · BAREPRO Performance Wear Liquid Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed cool
No7

Cool Beige 500C · Beautifully Matte Foundation SPF15

Likely close Swatch reads about the same · listed cool
Laura Mercier

13 · Smooth Finish Foundation Powder

Likely close Swatch reads about the same · listed neutral
Perricone MD

Buff · No Makeup Foundation Serum Broad Spectrum SPF 20

Likely close Swatch reads about the same
Haus Labs

220 Light Medium · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed cool
Make Up For Ever

Y435 · Ultra HD Invisible Cover Foundation

Likely close Swatch reads about the same · listed warm
CoverGirl

125 - Buff Beige · Clean Invisible Foundation

Likely close Swatch reads about the same
Clarins

M2W · Double Serum Foundation 2in1 Hybrid Foundation

Likely close Swatch reads about the same
Armani Beauty

5.5 · Power Fabric Longwear High Cover Foundation SPF 25

Likely close Swatch reads cooler · listed warm
Tarte

34N · Maracuja Hydrating Tinted Moisturizer

Likely close Swatch reads about the same · listed neutral
florence by mills

M080 · Like a Light Skin Tint

Likely close Swatch reads about the same · listed warm
Ulta Beauty

Tan Cool · Adjustable Coverage Powder Foundation

Likely close Swatch reads about the same · listed cool
Essence

115 · Silky Blur Hydrating Longwear Foundation

Likely close Swatch reads warmer
Maybelline

245 Classic Beige · Fit Me Matte + Poreless Liquid Foundation

Likely close Swatch reads about the same
Origins

600 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Likely close Swatch reads cooler · listed cool
Clinique

Medium · Acne Solutions BB Cream SPF 40

Likely close Swatch reads about the same
L'Oréal

Classic Beige · True Match Lumi Healthy Luminous Makeup

Likely close Swatch reads warmer
Bite Beauty

T100 · Changemaker Supercharged Micellar Foundation

Likely close Swatch reads about the same · listed neutral
Lancôme

04N · SKIN FEELS GOOD Skin Nourishing Foundation

Likely close Swatch reads cooler · listed neutral-warm
Il Makiage

212-66100 100 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads warmer · listed warm
Catrice

042C · Skin Like Luminous Foundation

Likely close Swatch reads about the same · listed cool
Sisley Paris

5C Golden · Phyto-Teint Nude

Likely close Swatch reads about the same · listed cool
Gucci

280C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed cool
Guerlain

04N · Lingerie De Peau Natural Perfection Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Nudestix

6 Medium · Nudies Tinted Blur Stick

Likely close Swatch reads cooler · listed cool
Exa

260 Alex · High Fidelity Foundation

Likely close Swatch reads warmer
Yves Saint Laurent

B30 · Touche Eclat Le Teint Radiant Liquid Foundation

Likely close Swatch reads about the same · listed neutral
Clé de Peau Beauté

B40 Light Tan Beige · Radiant Fluid Foundation Matte SPF 20

Likely close Swatch reads about the same · listed cool

Closest shade in the other 72 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Lasting Performance Foundation

Soft Beige (lighter)
Honey (deeper)

Colours come from Max Factor's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.