Max Factor

Lasting Performance Foundation

13 shades · Liquid and cream · from Ivory (lightest) to Espresso (deepest)

Undertones listed

2 warm

Order

Light to deep by swatch colour (2021 photos can put close shades slightly out of order)

Data

Max Factor's own website, October 2026 (how we collect it)

All shades, light to deep

Pick a shade to see its closest match in every other brand.

• Ivory
• Vanilla
• Golden Ivory warm
• Golden Beige warm
• Soft Sand
• Pastelle
• Soft Beige
• Natural Beige
• Honey
• Caramel
• Mahogany
• Cocoa
• Espresso