Max Factor

Golden Ivory in other brands

Lasting Performance Foundation · Liquid and cream

Depth: Lighter than 70% of the shades in our data
Undertone: Listed as warm from its name
Swatch: Reads in between warm and cool #e0b48c
Data: Max Factor's own website, October 2026 (how we collect it)

The closest shade in another brand is Laura Mercier 2C1 in Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30 (likely close). In all, 334 ranges have a likely-close shade and 110 brands have one worth trying.

Closest shade in each brand

The 40 closest of 110 brands. The other 70 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Laura Mercier

2C1 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

Likely close Swatch reads about the same · listed cool
Becca Cosmetics

1N3 Cashmere · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed neutral
Lancôme

270 Bisque W · Teint Idole Ultra Wear 24H Long Wear Foundation

Likely close Swatch reads about the same · listed warm
MAC

C3.5 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed warm
Kosas

Light Neutral Warm 130 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads about the same · listed warm
Clarins

105N · Skin Illusion Full Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Armani Beauty

5.2 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Likely close Swatch reads about the same · listed warm
Clinique

02 Alabaster · Beyond Perfecting Powder Foundation + Concealer

Likely close Swatch reads about the same · listed neutral-cool
Cover FX

G30 · Pressed Mineral Foundation

Likely close Swatch reads about the same · listed warm
Fenty Beauty

150 · Pro Filt'r Hydrating Longwear Foundation

Likely close Swatch reads about the same · listed neutral
Sephora Collection

15.5 N · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed neutral
Ulta Beauty

Light Neutral · Complexion Crush Foundation

Likely close Swatch reads about the same · listed neutral
L'Oréal

Natural Beige · Visible Lift Serum Absolute Advanced Age-Reversing Makeup

Likely close Swatch reads about the same
Kevyn Aucoin

06 Medium EF · Foundation Balm

Likely close Swatch reads about the same
Urban Decay

50NN · Stay Naked The Fix Powder Foundation

Likely close Swatch reads about the same · listed neutral
NARS

Punjab · Soft Matte Complete Foundation

Likely close Swatch reads about the same · listed warm
Juvia's Place

650 Alexandria · I Am Magic Foundation

Likely close Swatch reads about the same · listed neutral
VDL

A06 Cool Deep Tan · Perfect Lasting Foundation

Likely close Swatch reads about the same · listed cool
Maybelline

220 · Super Stay 24HR Glowy Skin Tint with Vitamin C

Likely close Swatch reads about the same · listed warm
KIKO Milano

NG30 Neutral Gold 30 · Full Coverage 2-in-1 Foundation & Concealer

Likely close Swatch reads about the same · listed neutral-warm
Clé de Peau Beauté

BF10 Light Buff · Radiant Cream Foundation SPF 25

Likely close Swatch reads about the same · listed warm
Sisley Paris

3C1 (3R) Peach · Sisleya Le Teint

Likely close Swatch reads about the same · listed cool
Revlon

320 True Beige · ColorStay Full Cover Foundation

Likely close Swatch reads about the same
Tarte

34S Medium Sand · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed warm
surratt beauty

4 Surreal Skin · Surreal Skin Foundation Wand

Likely close Swatch reads about the same · listed warm
Bobbi Brown

Warm Beige · Skin Foundation Stick

Likely close Swatch reads about the same · listed warm
Almay

100 Fair · Skin Perfecting Healthy Biome Makeup

Likely close Swatch reads about the same
Estée Lauder

3W1 Tawny · Futurist Hydra Rescue Moisturizing Makeup SPF 45

Likely close Swatch reads about the same · listed warm
CoverGirl

Soft Honey · Simply Ageless 3-In-1 Liquid Foundation

Likely close Swatch reads about the same
It Cosmetics

21.5 Light Neutral · Your Skin But Better Foundation + Skincare

Likely close Swatch reads about the same · listed neutral
Anastasia Beverly Hills

240N · Luminous Foundation

Likely close Swatch reads about the same · listed neutral-warm
Rimmel London

070: Sesame – For Light skin with Neutral undertones · Lasting Finish 35 Hour Foundation

Likely close Swatch reads about the same · listed neutral
KVD Vegan Beauty

024 Light · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed warm
Rare Beauty

210N · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed neutral
ZOEVA

110N Creative · Authentik Skin Natural Luminous Foundation

Likely close Swatch reads about the same · listed warm
bareMinerals

06 Ginger · COMPLEXION RESCUE Hydrating Foundation Stick with Mineral SPF 25

Likely close Swatch reads about the same · listed warm
beautyblender

3.25 Neutral · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed neutral
NYX Professional Makeup

Warm Vanilla · Born To Glow Naturally Radiant Foundation

Likely close Swatch reads about the same · listed warm
Dermablend

30W Bisque · Smooth Liquid Camo Foundation

Likely close Swatch reads about the same · listed warm
Charlotte Tilbury

6 NEUTRAL · Beautiful Skin Foundation

Likely close Swatch reads about the same · listed neutral

Closest shade in the other 70 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Lasting Performance Foundation

Vanilla (lighter)
Golden Beige (deeper)

Colours come from Max Factor's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.