Max Factor

Soft Sand in other brands

Lasting Performance Foundation · Liquid and cream

Depth: Lighter than 49% of the shades in our data
Undertone: Not listed
Swatch: Reads warmer than most shades this deep #d0a072
Data: Max Factor's own website, October 2026 (how we collect it)

The closest shade in another brand is Beauty Bakerie 331 Neutral in InstaBake Aqua Glass Foundation (likely close). In all, 290 ranges have a likely-close shade and 112 brands have one worth trying.

Closest shade in each brand

The 40 closest of 112 brands. The other 72 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Beauty Bakerie

331 Neutral · InstaBake Aqua Glass Foundation

Likely close Swatch reads about the same · listed neutral
Lancôme

420 Bisque N · Teint Idole Ultra Longwear Foundation Stick SPF 21

Likely close Swatch reads about the same
MAC

NC20 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed neutral-warm
Natasha Denona

85WN · Transformatte Pore Vanishing Matte Foundation

Likely close Swatch reads about the same · listed neutral-warm
The Ordinary

3.0 R · Coverage Foundation

Likely close Swatch reads about the same · listed cool
jane iredale

Honey Bronze · Liquid Minerals A Foundation

Likely close Swatch reads about the same · listed cool
Catrice

046N · Nude Drop Tinted Serum Foundation

Likely close Swatch reads about the same · listed neutral
Hourglass

Warm Amber · Immaculate Liquid Powder Foundation

Likely close Swatch reads about the same · listed warm
KVD Vegan Beauty

036 Medium · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed neutral-warm
Dior

2.5 Warm Olive · Dior Airflash Spray Foundation

Likely close Swatch reads about the same · listed olive
Armani Beauty

7 · Designer Lift Smoothing Firming Full Coverage Foundation with SPF 20

Likely close Swatch reads about the same · listed cool
Essence

40 Neutral Vanilla · Pretty Natural Hydrating Foundation

Likely close Swatch reads about the same · listed neutral
Sephora Collection

26 Medium Peach · 10 Hour Wear Perfection Foundation

Likely close Swatch reads about the same · listed warm
Bobbi Brown

Honey · Skin Foundation Stick

Likely close Swatch reads about the same · listed warm
Kevyn Aucoin

10.5 Medium EF · Foundation Balm

Likely close Swatch reads about the same
Milk Makeup

Golden Sand · Blur Liquid Matte Foundation

Likely close Swatch reads about the same · listed warm
Smashbox

2.22 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads about the same · listed olive
e.l.f. Cosmetics

24 Light Warm · Soft Glam Satin Foundation

Likely close Swatch reads about the same · listed warm
Lorac

07 · PRO Soft Focus Longwear Foundation

Likely close Swatch reads about the same · listed neutral
PÜR

Light Tan · 4-In-1 Foundation Stick

Likely close Swatch reads about the same · listed warm
Fenty Beauty

345 · Pro Filt'r Hydrating Longwear Foundation

Likely close Swatch reads about the same · listed olive
L.A. Girl

Natural · Pro.Matte Foundation

Likely close Swatch reads about the same
Shiseido

350 Maple · Revitalessence Skin Glow Foundation SPF 30

Likely close Swatch reads about the same
Clarins

05 · Skin Illusion Tinted Moisturiser SPF 25

Likely close Swatch reads about the same
Ulta Beauty

Light to Medium Warm · Adjustable Coverage Foundation

Likely close Swatch reads about the same · listed warm
bareMinerals

21 Sable · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

Likely close Swatch reads about the same · listed warm
Morphe

F2.40 Neutral · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed neutral
L'Oréal

482 - Radiant Sun · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

Likely close Swatch reads about the same
Pacifica

20CM Cool Medium · Alight Clean Foundation

Likely close Swatch reads about the same · listed cool
Givenchy

N07 · Matissime Velvet Radiant Mattifying Fluid Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Tarte

Light-Medium Neutral · Amazonian Clay Full Coverage Airbrush Foundation

Likely close Swatch reads about the same · listed neutral
Dermablend

40C Sepia · Smooth Liquid Camo Foundation

Likely close Swatch reads about the same · listed warm
Makeup Revolution

F8.2 · Conceal & Define Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Benefit Cosmetics

Shade 6 Medium Warm · Hello Happy Flawless Brightening Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Urban Decay

60WO · Stay Naked The Fix Powder Foundation

Likely close Swatch reads about the same · listed warm
Maybelline

Golden Caramel · Super Stay Longwear Liquid Foundation 30Hr Wear

Likely close Swatch reads about the same · listed warm
Max Factor

75 - Golden · Miracle Pure Skin-Improving Foundation

Likely close Swatch reads about the same · listed warm
Origins

540 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Likely close Swatch reads about the same · listed warm
VDL

V05 Warm Deep Tan · Perfect Lasting Foundation

Likely close Swatch reads about the same · listed warm
Huda Beauty

310G Amaretti · #FauxFilter Full Coverage Matte Foundation

Likely close Swatch reads about the same · listed warm

Closest shade in the other 72 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Lasting Performance Foundation

Golden Beige (lighter)
Pastelle (deeper)

Colours come from Max Factor's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.