Rimmel London

100: Ivory – For Light skin with Neutral undertones in other brands

Lasting Finish 35 Hour Foundation · Liquid and cream

Depth: Lighter than 49% of the shades in our data
Undertone: Listed as neutral on the brand's website
Swatch: Reads in between warm and cool #c8a185
Data: Rimmel London's own website, October 2026 (how we collect it)

The closest shade in another brand is Hourglass Sable in Illusion Hyaluronic Skin Tint (likely close). In all, 252 ranges have a likely-close shade and 112 brands have one worth trying.

Closest shade in each brand

The 40 closest of 112 brands. The other 72 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Hourglass

Sable · Illusion Hyaluronic Skin Tint

Likely close Swatch reads about the same · listed neutral
Almay

130 Medium · Skin Perfecting Healthy Biome Makeup

Likely close Swatch reads about the same
Givenchy

N06 · Matissime Velvet Radiant Mattifying Fluid Foundation SPF 20

Likely close Swatch reads about the same · listed warm
It Cosmetics

Neutral Medium · CC+ Cream Oil-Free Matte with SPF 40

Likely close Swatch reads about the same · listed neutral
Bobbi Brown

Neutral Almond · Skin Long-Wear Fluid Powder Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Kevyn Aucoin

10 Medium EF · The Etherealist Foundation

Likely close Swatch reads about the same · listed warm
Sephora Collection

32 Neutral Fawn · Matte Perfection Powder Foundation

Likely close Swatch reads about the same · listed neutral
Dermablend

37W · Flawless Creator Liquid Foundation Drops

Likely close Swatch reads about the same · listed warm
No7

Warm Ivory 570W · Beautifully Matte Foundation SPF15

Likely close Swatch reads about the same · listed warm
e.l.f. Cosmetics

Sand · Flawless Finish Foundation

Likely close Swatch reads about the same · listed neutral
Too Faced

Honey · Peach Perfect Comfort Matte Foundation – Peaches and Cream Collection

Likely close Swatch reads about the same · listed cool
Make Up For Ever

R370 · Reboot Active Care Revitalizing Foundation

Likely close Swatch reads about the same · listed cool
Rimmel London

082 Golden Ivory · Kind & Free Blur It Out Mattifying Skin Tint

Likely close Swatch reads about the same · listed warm
bareMinerals

13 Golden Beige · Matte Loose Powder Mineral Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Origins

510 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Likely close Swatch reads about the same · listed cool
Natasha Denona

70WN · Transformatte Pore Vanishing Matte Foundation

Likely close Swatch reads about the same · listed neutral-warm
PÜR

TN5 Warm Beige · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

Likely close Swatch reads about the same · listed warm
NYX Professional Makeup

Natural · Can't Stop Won't Stop Foundation

Likely close Swatch reads about the same · listed neutral
Essence

110 · Silky Blur Hydrating Longwear Foundation

Likely close Swatch reads about the same
Tom Ford

7.5 Shell Beige · Traceless Foundation Stick

Likely close Swatch reads about the same
Armani Beauty

5.25 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Likely close Swatch reads about the same · listed cool
Cover FX

1 N Medium · Custom Cover Drops

Likely close Swatch reads about the same · listed neutral
Guerlain

04N · Lingerie De Peau Natural Perfection Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
ColourPop

125N Med Dark · Pretty Fresh Foundation

Likely close Swatch reads about the same · listed neutral
Ulta Beauty

Medium to Tan Neutral · Adjustable Coverage Powder Foundation

Likely close Swatch reads about the same · listed neutral
Urban Decay

7.0 · All Nighter Liquid Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Estée Lauder

1N2 Ecru · Double Wear Stay-in-Place Makeup

Likely close Swatch reads about the same · listed neutral
La Mer

43 Beige Nude · The Luminous Lifting Cushion Foundation SPF 20 + Refill

Likely close Swatch reads about the same · listed warm
Max Factor

Pastelle · Lasting Performance Foundation

Likely close Swatch reads cooler
Laura Mercier

4W1 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

Likely close Swatch reads about the same · listed warm
CoverGirl

125 - Buff Beige · Clean Invisible Foundation

Likely close Swatch reads about the same
Clarins

M1W · Double Serum Foundation 2in1 Hybrid Foundation

Likely close Swatch reads about the same
Haus Labs

190 Light · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed olive
Clé de Peau Beauté

O40 Light Tan Ocher · Radiant Fluid Foundation Matte SPF 20

Likely close Swatch reads about the same · listed neutral
Charlotte Tilbury

8 Medium · Light Wonder Foundation

Likely close Swatch reads about the same · listed neutral
Yves Saint Laurent

BD50 · Touche Eclat Le Teint Radiant Liquid Foundation

Likely close Swatch reads about the same · listed neutral-warm
Catrice

024N · Invisible Cover Cushion Foundation

Likely close Swatch reads about the same · listed neutral
Dior

4 Warm Olive · Dior Forever Matte Foundation

Likely close Swatch reads about the same · listed olive
L'Oréal

True Beige · True Match Lumi Healthy Luminous Makeup

Likely close Swatch reads about the same
Juice Beauty

10 Naked Beige · PHYTO-PIGMENTS Flawless Serum Foundation

Likely close Swatch reads about the same

Closest shade in the other 72 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Lasting Finish 35 Hour Foundation

070: Sesame – For Light skin with Neutral undertones (lighter)
103: True Ivory – For Light skin with Olive undertones (deeper)

Colours come from Rimmel London's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.