Ulta Beauty

Medium to Tan Neutral in other brands

Adjustable Coverage Powder Foundation · Powder

Depth: Lighter than 46% of the shades in our data
Undertone: Listed as neutral on the brand's website
Swatch: Reads in between warm and cool #c29f87
Data: Ulta Beauty's own website, October 2026 (how we collect it)

The closest shade in another brand is Origins 520 in Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation (likely close). In all, 152 ranges have a likely-close shade and 111 brands have one worth trying.

Closest shade in each brand

The 40 closest of 111 brands. The other 71 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Origins

520 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Likely close Swatch reads about the same · listed neutral
Make Up For Ever

R370 · Reboot Active Care Revitalizing Foundation

Likely close Swatch reads about the same · listed cool
No7

10 Cameo · Stay Perfect Foundation

Likely close Swatch reads about the same
Kevyn Aucoin

10 Medium EF · The Etherealist Foundation

Likely close Swatch reads about the same · listed warm
Yves Saint Laurent

BD50 · Touche Eclat Le Teint Radiant Liquid Foundation

Likely close Swatch reads about the same · listed neutral-warm
Bobbi Brown

Neutral Almond · Skin Long-Wear Fluid Powder Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Too Faced

Honey · Peach Perfect Comfort Matte Foundation – Peaches and Cream Collection

Likely close Swatch reads about the same · listed cool
Hourglass

Nude · Immaculate Liquid Powder Foundation

Likely close Swatch reads about the same · listed neutral
Sephora Collection

36 Golden Fawn · Matte Perfection Powder Foundation

Likely close Swatch reads about the same · listed warm
e.l.f. Cosmetics

Sand · Flawless Finish Foundation

Likely close Swatch reads about the same · listed neutral
Dior

3 Cool · Dior Airflash Spray Foundation

Likely close Swatch reads about the same · listed cool
Estée Lauder

3C2 Pebble · Double Wear Light Soft Matte Hydra Makeup

Likely close Swatch reads about the same · listed cool
Rimmel London

100: Ivory – For Light skin with Neutral undertones · Lasting Finish 35 Hour Foundation

Likely close Swatch reads about the same · listed neutral
CoverGirl

125 - Buff Beige · Clean Invisible Foundation

Likely close Swatch reads about the same
Natasha Denona

40 LMN · Face Glow Foundation

Likely close Swatch reads about the same · listed neutral
Almay

130 Medium · Skin Perfecting Healthy Biome Makeup

Likely close Swatch reads about the same
Cover FX

2 N Medium · Custom Cover Drops

Likely close Swatch reads about the same · listed neutral
Givenchy

W208 · Teint Couture City Balm Radiant Perfecting Skin Tint SPF 25

Likely close Swatch reads about the same · listed warm
Dermablend

37W · Flawless Creator Liquid Foundation Drops

Likely close Swatch reads about the same · listed warm
Max Factor

Pastelle · Lasting Performance Foundation

Likely close Swatch reads cooler
It Cosmetics

Neutral Medium · CC+ Cream Oil-Free Matte with SPF 40

Likely close Swatch reads about the same · listed neutral
Essence

110 · Silky Blur Hydrating Longwear Foundation

Likely close Swatch reads about the same
La Mer

300 Taupe · The Soft Fluid Long Wear Foundation SPF 20

Likely close Swatch reads cooler · listed cool
Laura Mercier

13 · Smooth Finish Foundation Powder

Likely close Swatch reads about the same · listed neutral
Charlotte Tilbury

9.5 · Magic Foundation

Likely close Swatch reads cooler · listed warm
PÜR

TN5 Warm Beige · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

Likely close Swatch reads warmer · listed warm
Burt's Bees

Almond Beige · Goodness Glows Liquid Foundation

Likely close Swatch reads about the same · listed cool
Guerlain

04N · Lingerie De Peau Natural Perfection Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
bareMinerals

13 Golden Beige · Matte Loose Powder Mineral Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Clarins

M2W · Double Serum Foundation 2in1 Hybrid Foundation

Likely close Swatch reads about the same
Kosas

07 Tone · Tinted Face Oil Foundation

Likely close Swatch reads about the same · listed neutral
Catrice

027C · Invisible Cover Cushion Foundation

Likely close Swatch reads deeper · listed cool
Clé de Peau Beauté

BF50 Tan Buff · Radiant Fluid Foundation Matte SPF 20

Likely close Swatch reads warmer · listed warm
Tom Ford

7.7 Honey · Traceless Soft Matte Foundation

Likely close Swatch reads about the same · listed neutral
Milk Makeup

Caramel · Blur Liquid Matte Foundation

Likely close Swatch reads about the same · listed warm
NYX Professional Makeup

Natural · Can't Stop Won't Stop Foundation

Likely close Swatch reads about the same · listed neutral
Wander Beauty

Golden Medium · Wanderlust Powder Foundation

Likely close Swatch reads lighter and warmer · listed warm
ColourPop

95N Medium · Pretty Fresh Foundation

Likely close Swatch reads lighter and cooler · listed neutral
MAC

N12 · Studio Radiance Serum-Powered Foundation

Likely close Swatch reads warmer · listed neutral
Armani Beauty

5 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Likely close Swatch reads about the same · listed neutral

Closest shade in the other 71 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Adjustable Coverage Powder Foundation

Medium Warm (lighter)
Tan Warm (deeper)

Colours come from Ulta Beauty's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.