Urban Decay

30CP in other brands

Stay Naked Weightless Liquid Foundation · Liquid and cream

Depth

Lighter than 39% of the shades in our data

Undertone

Listed as cool from its retail listing

Swatch

Reads in between warm and cool #c09979

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Elcie Cosmetics Vanilla in Micro Silque Foundation (likely close). In all, 173 ranges have a likely-close shade and 105 brands have one worth trying.

Closest shade in each brand

The 40 closest of 105 brands. The other 65 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Elcie Cosmetics

   Vanilla · Micro Silque Foundation

   Likely close Swatch reads about the same · listed neutral

2. La Mer

   41 Soft Cameo · The Luminous Lifting Cushion Foundation SPF 20 + Refill

   Likely close Swatch reads about the same · listed cool

3. NYX Professional Makeup

   Medium Olive · Can't Stop Won't Stop Foundation

   Likely close Swatch reads about the same · listed olive

4. Kosas

   07 Tone · Tinted Face Oil Foundation

   Likely close Swatch reads about the same · listed neutral

5. Guerlain

   05N · Lingerie De Peau Natural Perfection Foundation SPF 20

   Likely close Swatch reads about the same · listed neutral

6. Kevyn Aucoin

   12 Deep EF · The Etherealist Foundation

   Likely close Swatch reads about the same · listed neutral

7. Burt's Bees

   Classic Ivory · Goodness Glows Liquid Foundation

   Likely close Swatch reads about the same · listed neutral

8. Too Faced

   Caramel · Born This Way Foundation

   Likely close Swatch reads about the same · listed neutral

9. ColourPop

   147W Medium Dark · Pretty Fresh Foundation

   Likely close Swatch reads about the same · listed warm

10. Milk Makeup

    Caramel · Blur Liquid Matte Foundation

    Likely close Swatch reads about the same · listed warm

11. Yves Saint Laurent

    BR45 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed neutral-cool

12. Il Makiage

    212-66105 105 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed neutral

13. Tarte

    48G · SEA Water Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed warm

14. Tom Ford

    8.2 Warm Honey · Traceless Soft Matte Foundation

    Likely close Swatch reads about the same · listed warm

15. Hourglass

    Golden Natural · Vanish Seamless Finish Foundation Stick

    Likely close Swatch reads about the same · listed warm

16. Lawless

    Warmth · Woke Up Like This Flawless Finish Foundation

    Likely close Swatch reads about the same · listed warm

17. Physicians Formula

    Light to Medium · Silk Foundation Elixir

    Likely close Swatch reads about the same

18. Estée Lauder

    3C2 Pebble · Double Wear Light Soft Matte Hydra Makeup

    Likely close Swatch reads about the same · listed cool

19. MAC

    NW20 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed cool

20. Maybelline

    Coconut · SuperStay Full Coverage Powder Foundation

    Likely close Swatch reads about the same

21. Armani Beauty

    7.5 · Power Fabric Longwear High Cover Foundation SPF 25

    Likely close Swatch reads about the same · listed cool

22. Exa

    260 Alex · High Fidelity Foundation

    Likely close Swatch reads cooler

23. Cover FX

    3 N Medium · Custom Cover Drops

    Likely close Swatch reads about the same · listed neutral

24. Lancôme

    250 Bisque W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads about the same

25. Sephora Collection

    34.5 Nutmeg · 10 Hour Wear Perfection Foundation

    Likely close Swatch reads about the same · listed neutral

26. Lorac

    12 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

27. Haus Labs

    260 Light Medium · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed olive

28. Dermablend

    43W · Flawless Creator Liquid Foundation Drops

    Likely close Swatch reads about the same · listed warm

29. Anastasia Beverly Hills

    315N · Luminous Foundation

    Likely close Swatch reads about the same · listed neutral

30. Shiseido

    420 · Synchro Skin Self-Refreshing Foundation SPF 30

    Likely close Swatch reads about the same · listed warm

31. Make Up For Ever

    Y345 · Ultra HD Invisible Cover Foundation

    Likely close Swatch reads about the same · listed warm

32. Urban Decay

    6.5 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads cooler · listed cool

33. CoverGirl

    L80 True Ivory · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same

34. L'Oréal

    Classic Beige · True Match Lumi Healthy Luminous Makeup

    Likely close Swatch reads cooler

35. Almay

    130 Medium · Skin Perfecting Healthy Biome Makeup

    Likely close Swatch reads about the same

36. Origins

    620 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads cooler · listed warm

37. Laura Mercier

    4W1 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

    Likely close Swatch reads about the same · listed warm

38. KVD Vegan Beauty

    048 Medium · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed neutral-warm

39. Natasha Denona

    85 Wdark · Foundation X+

    Likely close Swatch reads about the same · listed warm

40. It Cosmetics

    39 Tan Neutral · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed neutral

Closest shade in the other 65 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Amorepacific 208 Medium Yellow
• Antonym Dark
• Au Naturale Seville
• bareMinerals 15 Neutral Medium
• Beauty Bakerie 333 Neutral
• beautyblender 3.65 Neutral
• Becca Cosmetics 3W3 Olive
• Benefit Cosmetics Shade 8
• Bite Beauty M90
• BLK/OPL Rich Caramel
• Bobbi Brown Golden
• boscia Manhattan Beach
• Catrice 055 Warm Bamboo
• Charlotte Tilbury 9.5
• Clinique Fresh Sand
• COOLA Golden
• Dior 4 Warm Olive
• Dose Of Colors 122 Medium Tan
• Dr. Dennis Gross Skincare Medium/Deep
• Dr. Jart+ Medium
• e.l.f. Cosmetics 4 Medium Neutral
• Essence 50 Neutral Champagne
• Fenty Beauty 11
• florence by mills M080
• Flower Beauty M4 Tawny
• Givenchy N300
• Gucci 280C
• Huda Beauty 220N Custard
• Hynt Beauty Bronzed Beige
• ILIA 11 Matira
• J.Cat Beauty Soft Tan
• jane iredale Cognac
• Josie Maran Medium Dark
• Jouer Cosmetics Maple
• Juice Beauty 10 Naked Beige
• Juvia's Place 500 Bogota
• KIKO Milano Hazelnut
• Koh Gen Do 302
• L.A. Girl Medium Beige
• lilah b. b classic
• Makeup Revolution F8.2
• Milani Sand Beige
• Morphe F2.70 Neutral
• NARS Malaga
• Nudestix 5 Nude
• Ofra Cosmetics 3
• Pacifica 20CM Cool Medium
• Pat McGrath Labs 15 Medium
• Perricone MD Beige
• Pretty Vulgar Shameless Skin
• PÜR TG6 Honey
• Rare Beauty 310W
• Revlon 400 Caramel
• rms beauty 33.5
• Smashbox 2.18
• Smith & Cult 300 Neutral
• surratt beauty 10 Surreal Skin
• The Ordinary 3.1 Y
• Ulta Beauty Light
• UOMA Beauty T3N Honey Honey
• VDL V06 Warm Rich Brown
• W3LL People Dark Golden
• Wander Beauty Golden Tan
• Wet n Wild Bronze Beige
• ZOEVA 210N Gifted

Filter every range in the shade finder

Next to it in Stay Naked Weightless Liquid Foundation

• 30WY (lighter)
• 31NN (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.