Foundation Shades

Urban Decay

31NN in other brands

Stay Naked Weightless Liquid Foundation · Liquid and cream

Depth
Lighter than 36% of the shades in our data
Undertone
Listed as neutral from its retail listing
Swatch
Reads warmer than most shades this deep #ba9672
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Estée Lauder 2C5 Creamy Tan in Double Wear Maximum Cover Camouflage Makeup for Face and Body SPF 15 (likely close). In all, 116 ranges have a likely-close shade and 104 brands have one worth trying.

Closest shade in each brand

The 40 closest of 104 brands. The other 64 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Estée Lauder

    2C5 Creamy Tan · Double Wear Maximum Cover Camouflage Makeup for Face and Body SPF 15

    Likely close Swatch reads about the same · listed cool

  2. Burt's Bees

    Warm Honey · Goodness Glows Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  3. ColourPop

    147W Medium Dark · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed warm

  4. Il Makiage

    212-66085 85 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed neutral

  5. Anastasia Beverly Hills

    315N · Luminous Foundation

    Likely close Swatch reads about the same · listed neutral

  6. Morphe

    F2.60 Neutral · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  7. It Cosmetics

    Tan · CC+ Cream Oil-Free Matte with SPF 40

    Likely close Swatch reads about the same · listed warm

  8. Hourglass

    Golden Natural · Vanish Seamless Finish Foundation Stick

    Likely close Swatch reads about the same · listed warm

  9. Haus Labs

    260 Light Medium · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed olive

  10. NYX Professional Makeup

    Buff · Can't Stop Won't Stop Foundation

    Likely close Swatch reads about the same · listed neutral

  11. Elcie Cosmetics

    Vanilla · Micro Silque Foundation

    Likely close Swatch reads cooler · listed neutral

  12. La Mer

    41 Soft Cameo · The Luminous Lifting Cushion Foundation SPF 20 + Refill

    Likely close Swatch reads cooler · listed cool

  13. jane iredale

    Cognac · PurePressed Base Mineral Foundation Refill

    Likely close Swatch reads about the same

  14. Guerlain

    05N · Lingerie De Peau Natural Perfection Foundation SPF 20

    Likely close Swatch reads cooler · listed neutral

  15. Ofra Cosmetics

    4.75 · Absolute Cover Foundation

    Likely close Swatch reads about the same · listed cool

  16. Catrice

    055 Warm Bamboo · HD Liquid Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  17. Benefit Cosmetics

    Shade 8 Tan Warm · Hello Happy Velvet Powder Foundation

    Likely close Swatch reads about the same · listed warm

  18. e.l.f. Cosmetics

    4 Medium Neutral · Halo Glow Liquid Filter

    Likely close Swatch reads cooler · listed neutral

  19. Shiseido

    420 · Synchro Skin Self-Refreshing Foundation SPF 30

    Likely close Swatch reads about the same · listed warm

  20. Dermablend

    40W Sienna · Smooth Liquid Camo Foundation

    Likely close Swatch reads about the same · listed warm

  21. Tarte

    48G · SEA Water Foundation Broad Spectrum SPF 15

    Likely close Swatch reads cooler · listed warm

  22. Lawless

    Warmth · Woke Up Like This Flawless Finish Foundation

    Likely close Swatch reads cooler · listed warm

  23. Fenty Beauty

    360 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  24. Kosas

    07 Tone · Tinted Face Oil Foundation

    Likely close Swatch reads cooler · listed neutral

  25. Sephora Collection

    33 Medium Walnut · 10 Hour Wear Perfection Foundation

    Likely close Swatch reads about the same · listed neutral

  26. Armani Beauty

    6.5 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed neutral

  27. CoverGirl

    L80 True Ivory · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads cooler

  28. Make Up For Ever

    Y412 · Ultra HD Invisible Cover Foundation

    Likely close Swatch reads about the same · listed neutral

  29. Too Faced

    Caramel · Born This Way Foundation

    Likely close Swatch reads cooler · listed neutral

  30. MAC

    NC38 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed warm

  31. Dior

    4 Warm Olive · Dior Airflash Spray Foundation

    Likely close Swatch reads about the same · listed olive

  32. Kevyn Aucoin

    12 Deep EF · The Etherealist Foundation

    Likely close Swatch reads cooler · listed neutral

  33. Lorac

    12 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads lighter · listed neutral

  34. Yves Saint Laurent

    B60 · Touche Eclat Le Teint Radiant Liquid Foundation

    Likely close Swatch reads cooler · listed neutral

  35. Maybelline

    Honey Beige · Dream Radiant Liquid Foundation

    Likely close Swatch reads cooler

  36. Pat McGrath Labs

    18 Medium · Sublime Perfection Foundation

    Likely close Swatch reads cooler · listed olive

  37. Milani

    Sand Beige · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Likely close Swatch reads cooler

  38. Cover FX

    2 G Plus Medium · Custom Cover Drops

    Likely close Swatch reads lighter · listed olive

  39. Clinique

    Fresh Sand · Acne Solutions Liquid Makeup

    Likely close Swatch reads about the same · listed neutral-cool

  40. Origins

    530 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 64 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Stay Naked Weightless Liquid Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.