Foundation Shades

Rimmel London

103 True Ivory in other brands

Kind & Free Blur It Out Mattifying Skin Tint · Skin tint, BB and CC

Depth
Lighter than 46% of the shades in our data
Undertone
Not listed
Swatch
Reads in between warm and cool #c59e7e
Data
Rimmel London's own website, October 2026 (how we collect it)

The closest shade in another brand is Rimmel London 103 True Ivory in Kind & Free Glow It Up Moisturising Skin Tint (likely close). In all, 255 ranges have a likely-close shade and 111 brands have one worth trying.

Closest shade in each brand

The 40 closest of 111 brands. The other 71 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Rimmel London

    103 True Ivory · Kind & Free Glow It Up Moisturising Skin Tint

    Likely close Swatch reads about the same

  2. Armani Beauty

    5 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed neutral

  3. Tom Ford

    8.2 Warm Honey · Traceless Soft Matte Foundation

    Likely close Swatch reads about the same · listed warm

  4. Dermablend

    20W · Flawless Creator Liquid Foundation Drops

    Likely close Swatch reads about the same · listed warm

  5. Laura Mercier

    4W1 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

    Likely close Swatch reads about the same · listed warm

  6. Catrice

    024N · Invisible Cover Cushion Foundation

    Likely close Swatch reads about the same · listed neutral

  7. Givenchy

    N300 · Teint Couture City Balm Radiant Perfecting Skin Tint SPF 25

    Likely close Swatch reads about the same · listed neutral

  8. Essence

    110 · Silky Blur Hydrating Longwear Foundation

    Likely close Swatch reads about the same

  9. NYX Professional Makeup

    Natural · Can't Stop Won't Stop Foundation

    Likely close Swatch reads about the same · listed neutral

  10. Sephora Collection

    34.5 Nutmeg · 10 Hour Wear Perfection Foundation

    Likely close Swatch reads about the same · listed neutral

  11. Estée Lauder

    1N2 Ecru · Double Wear Stay-in-Place Makeup

    Likely close Swatch reads about the same · listed neutral

  12. Too Faced

    Natural Beige · Born This Way Pressed Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  13. Almay

    130 Medium · Skin Perfecting Healthy Biome Makeup

    Likely close Swatch reads about the same

  14. Sisley Paris

    5N Pecan · Phyto-Teint Perfection

    Likely close Swatch reads about the same · listed neutral

  15. Urban Decay

    30CP · Stay Naked Weightless Liquid Foundation

    Likely close Swatch reads about the same · listed cool

  16. Milk Makeup

    Caramel · Blur Liquid Matte Foundation

    Likely close Swatch reads about the same · listed warm

  17. Yves Saint Laurent

    BR45 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  18. Lorac

    12 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  19. Juvia's Place

    500 Bogota · I Am Magic Foundation

    Likely close Swatch reads about the same · listed warm

  20. PÜR

    TN5 Warm Beige · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Likely close Swatch reads about the same · listed warm

  21. Guerlain

    05N · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

  22. MAC

    NC27 · Studio Radiance Serum-Powered Foundation

    Likely close Swatch reads about the same · listed neutral

  23. Kosas

    07 Tone · Tinted Face Oil Foundation

    Likely close Swatch reads about the same · listed neutral

  24. Hourglass

    Nude · Immaculate Liquid Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  25. Burt's Bees

    Classic Ivory · Goodness Glows Liquid Foundation

    Likely close Swatch reads about the same · listed neutral

  26. Il Makiage

    212-66105 105 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed neutral

  27. Clarins

    M4W · Double Serum Foundation 2in1 Hybrid Foundation

    Likely close Swatch reads about the same

  28. ColourPop

    120W Medium Dark · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed warm

  29. L'Oréal

    107.5 Ivory Beige · Infallible Pro-Matte Liquid Longwear Foundation

    Likely close Swatch reads about the same

  30. Elcie Cosmetics

    Vanilla · Micro Silque Foundation

    Likely close Swatch reads about the same · listed neutral

  31. La Mer

    41 Soft Cameo · The Luminous Lifting Cushion Foundation SPF 20 + Refill

    Likely close Swatch reads about the same · listed cool

  32. Origins

    420 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads about the same · listed warm

  33. Bobbi Brown

    Golden · Skin Long-Wear Fluid Powder Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  34. Clé de Peau Beauté

    BF50 Tan Buff · Radiant Fluid Foundation Matte SPF 20

    Likely close Swatch reads about the same · listed warm

  35. Kevyn Aucoin

    12 Deep EF · The Etherealist Foundation

    Likely close Swatch reads about the same · listed neutral

  36. Huda Beauty

    250G Cheesecake · #FauxFilter Full Coverage Matte Foundation

    Likely close Swatch reads about the same · listed warm

  37. Tarte

    48G · SEA Water Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed warm

  38. No7

    10 Cameo · Stay Perfect Foundation

    Likely close Swatch reads about the same

  39. Physicians Formula

    Light to Medium · Silk Foundation Elixir

    Likely close Swatch reads about the same

  40. KVD Vegan Beauty

    048 Medium · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed neutral-warm

Closest shade in the other 71 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Kind & Free Blur It Out Mattifying Skin Tint

Colours come from Rimmel London's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.