KVD Vegan Beauty

039 Medium in other brands

True Portrait Medium Coverage Shake Foundation · Liquid and cream

Depth

Lighter than 41% of the shades in our data

Undertone

Listed as warm from its retail listing

Swatch

Reads in between warm and cool #d1966d

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is NYX Professional Makeup Neutral Buff in Born To Glow Naturally Radiant Foundation (likely close). In all, 233 ranges have a likely-close shade and 106 brands have one worth trying.

Closest shade in each brand

The 40 closest of 106 brands. The other 66 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. NYX Professional Makeup

   Neutral Buff · Born To Glow Naturally Radiant Foundation

   Likely close Swatch reads about the same · listed neutral

2. Gucci

   320C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

   Likely close Swatch reads about the same · listed cool

3. Ulta Beauty

   Medium Cool · Adjustable Coverage Foundation

   Likely close Swatch reads about the same · listed cool

4. Tarte

   38N medium-tan neutral · face tape foundation

   Likely close Swatch reads about the same · listed neutral

5. bareMinerals

   4N Neutral Tan · Blemish Rescue Salicylic Acid Loose Powder Foundation

   Likely close Swatch reads about the same · listed neutral

6. Cover FX

   G60 · Natural Finish Foundation

   Likely close Swatch reads about the same · listed warm

7. Clinique

   WN 30 Biscuit · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

   Likely close Swatch reads about the same · listed neutral-warm

8. e.l.f. Cosmetics

   35 Medium Cool · Soft Glam Satin Foundation

   Likely close Swatch reads about the same · listed cool

9. Perricone MD

   Golden · No Makeup Foundation Serum Broad Spectrum SPF 20

   Likely close Swatch reads about the same · listed warm

10. KVD Vegan Beauty

    54 Medium C · Lock-It Foundation

    Likely close Swatch reads about the same · listed cool

11. Becca Cosmetics

    3N3 Khaki · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed neutral

12. Beauty Bakerie

    327 Cool Neutral · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed neutral-cool

13. Too Faced

    Warm Sand · Born This Way Foundation

    Likely close Swatch reads about the same · listed warm

14. Charlotte Tilbury

    8.5 · Magic Foundation

    Likely close Swatch reads about the same · listed neutral-warm

15. Huda Beauty

    455R · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed cool

16. NARS

    Valencia · Soft Matte Complete Foundation

    Likely close Swatch reads about the same · listed warm

17. Fenty Beauty

    300 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed warm

18. Armani Beauty

    7.25 · Power Fabric Longwear High Cover Foundation SPF 25

    Likely close Swatch reads about the same · listed warm

19. Yves Saint Laurent

    B65 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed neutral-cool

20. Guerlain

    05C · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

21. Estée Lauder

    6N1 Mocha · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral

22. Exa

    280 Mac · High Fidelity Foundation

    Likely close Swatch reads about the same · listed neutral-warm

23. CoverGirl

    M10 Golden Natural · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same · listed warm

24. Kevyn Aucoin

    10 Medium EF · Foundation Balm

    Likely close Swatch reads about the same

25. Bobbi Brown

    Warm Almond · Skin Long-Wear Fluid Powder Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

26. Origins

    610 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads about the same · listed neutral

27. W3LL People

    Dark Golden · Narcissist Foundation Stick

    Likely close Swatch reads about the same · listed warm

28. Dior

    5 Warm · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads about the same · listed warm

29. Tom Ford

    5.5 Bisque · Traceless Foundation Stick

    Likely close Swatch reads about the same

30. L'Oréal

    Sun Beige · Infallible Pro-Glow Foundation

    Likely close Swatch reads about the same

31. Make Up For Ever

    R410 · Ultra HD Invisible Cover Stick Foundation

    Likely close Swatch reads about the same · listed warm

32. Wet n Wild

    Classic Beige · Photo Focus Dewy Foundation

    Likely close Swatch reads about the same

33. Sephora Collection

    50 N · Best Skin Ever Liquid Foundation

    Likely close Swatch reads about the same · listed neutral

34. MAC

    NW40 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads about the same · listed cool

35. Maybelline

    Toffee · Super Stay Longwear Liquid Foundation 30Hr Wear

    Likely close Swatch reads about the same

36. Milk Makeup

    Medium · Flex Foundation Stick

    Likely close Swatch reads about the same · listed neutral-warm

37. Catrice

    030 Neutral Sand · True Skin Hydrating Foundation

    Likely close Swatch reads about the same · listed neutral

38. Urban Decay

    7.75 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

39. Hourglass

    No. 4 Beige · Veil Fluid Makeup

    Likely close Swatch reads about the same · listed warm

40. Lancôme

    370 Bisque · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads warmer

Closest shade in the other 66 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 500 Deep Like Me
• Amorepacific 208 Medium Yellow
• Anastasia Beverly Hills 320N
• Antonym Dark
• Au Naturale Lucia
• beautyblender 3.65 Neutral
• Benefit Cosmetics Shade 8
• Bite Beauty T105
• BLK/OPL Rich Caramel
• boscia Manhattan Beach
• Burt's Bees Classic Ivory
• ColourPop 145W Med Dark
• COOLA Golden
• Dermablend 43W
• Dose Of Colors 122 Medium Tan
• Dr. Dennis Gross Skincare Medium/Deep
• Dr. Jart+ Medium
• Elcie Cosmetics Vanilla
• Essence 50 Neutral Champagne
• florence by mills LM070
• Flower Beauty M5 Caramel
• Givenchy Y310
• Haus Labs 310 Medium
• Hynt Beauty Honey Chestnut
• Il Makiage 212-66095 95
• ILIA 12 Kokkini
• It Cosmetics 41 Tan Warm
• J.Cat Beauty Soft Tan
• jane iredale M10
• Josie Maran Medium Dark
• Jouer Cosmetics Maple
• Juice Beauty 15 Rosy Sand
• Juvia's Place 400 Ethiopia
• KIKO Milano Hazelnut
• Koh Gen Do 301
• Kosas Medium Neutral 220
• L.A. Girl Medium Beige
• La Mer 430 Chestnut
• Laura Mercier 12
• Lawless Warmth
• lilah b. b classic
• Lorac 13
• Makeup Revolution F8.2
• Milani Sand
• Morphe Hint of Cappuccino
• Natasha Denona NP10 - Medium Tan Neutral Peach
• Nudestix 5 Medium
• Ofra Cosmetics 6
• Pacifica 20CM Cool Medium
• Pat McGrath Labs 17 Medium
• Physicians Formula Light to Medium
• Pretty Vulgar Shameless Skin
• PÜR TP4 Medium Tan
• Rare Beauty 330N
• Revlon 370 Toast
• rms beauty 55
• Shiseido 350 Maple
• Smashbox 2.25
• Smith & Cult 290 Warm
• surratt beauty 10 Surreal Skin
• The Ordinary 3.1 Y
• UOMA Beauty T3N Honey Honey
• VDL V06 Warm Rich Brown
• Wander Beauty Golden Tan
• Winky Lux Deep
• ZOEVA 210N Gifted

Filter every range in the shade finder

Next to it in True Portrait Medium Coverage Shake Foundation

• 036 Medium (lighter)
• 042 Medium (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.